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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
IG about Inspiration Brands need to be additive Start with who’s doing it best
Willitbeard People who love beards Unique POV
Rafael Mantesso Sketches Visual Identity
Murad Osman Follow Me Beautful Images
What they have in common Unique POV Visual Identity Beautiful images
Capital One launched a campaign on instagram based around memontos that people kept in their wallet playing off their tagline – what’s in your wallet.
Scott keeps an old love letter in his wallet from a past relationship. Reading it always inspires him to be his best self. What’s in your wallet? @pauloctavious for #walletstories
Derek keeps this pick in his wallet because he’s always had a passion for music. Now he does what he loves for a living. What’s in your wallet? @zachdriftwood for #walletstories
"I carry this photo in my wallet to remember where my adventure started as a photographer." What’s in your wallet? @zachdriftwood for #walletstories. #photography #roadtrip #tbt
Mercedes used instagram to showcase a new series of car models geared toward to their younger prospective audience. They showcased their product in lifestyle environments – showing people and scenarios taking advantage of winter.
Their content was locally relevant, matched the season
Looking across these three examples, we see the same things that we saw with the personal accounts.
Successful brands have a unique point of view, visual identity and share beatfiul images.
Now we’ll share a framework that can be used to help you/your clients inspiring images.
The unique POV really boils down to your brand strategy. …… [Edlynne you can speak to this however you feel is appropriate. Basically it’s brand strategy and the creative process. Linking back to your brand insight to develop interesting content themes)
Next are some examples to show some that unique POV
1. EVOLUTION CAPABILITIES
I need more content,
at a lower price
I need more branded
content for a new
I need channel specific
I need channel
THE WOULD YOU HANG IT ON
YOUR WALL TEST?