This document proposes an app called "Craft Your Guide" that allows Argentines considering moving abroad to create personalized guides. The app would allow users to select relevant information from different sources, upload their own experiences, and collect everything in an editable personal guide. It targets young, middle/high-class Argentines in Buenos Aires. The business model would include free basic usage with paid access to expert/influencer content. Milestones include testing, development, an initial demo, and further testing/adaptation based on user feedback. Potential competitors are discussed that provide travel/living abroad information but lack the personal guide creation and editing capabilities proposed.

1. Craft your guide!
You choose how to move

2. +1M
Argentines live abroad
75%
Of young medium/high class people living in Buenos Aires
are evaluating to move abroad
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⬆3,7%
More immigrants in 2019 than 2017.
With the pandemics, the number is expected to increase more!

3. “I want to move abroad but I am
not sure of how to do it. There is a
lot of information online but it is
cold and not personal. It is a big
step, and I want to have control!”
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4. Our solution - craft your guide!
An app where you can look for information from different
sources and craft your own guide to live abroad!
✗ Select the information that matters TO YOU (travelling,
society, paperwork, tips from other users)
✗ Upload information/experiences that can be useful for
others
✗ Collect everything in your own, personalised guide
✗ Add photos, highlight quotes, add your own comments…
your guide is completely editable!
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5. The era of one-way communication is long gone!
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Why choosing interactive content?
81%
Of North American
content marketers
agree
“This combination of participation and personalization is the
perfect recipe for millennial and Generation Z engagement” -
Forbes
“Interactive content is better than static
at grabbing audiences’ attention”

6. Business model
Target:
● 20-40 year-old
● Argentinians willing to move abroad
About the app:
● Freemium - free download and usage, but special content from
experts / influencers will be available by paying
● A space to advertise tourism attractions and restaurants
● Collaboration with institutions and travel influencers
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● High / medium-high class

7. MILESTONES
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testing
A focus group with people from
our target will be conducted to
evaluate the likeability of the app
and if it is simple, intuitive, user-
friendly.
prepare
Front end and back end
developers, copywriters,
selection of material and
cooperation with websites
demo
Featuring travelling,
formalities and tips +
possibility of creating and
editing guide
Deliver
Make the app available to
download on Google Play
& App Store.
Test again!
Test the experience of the
users and adapt the app to
their preferences /
suggestions.

8. competition
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It is similar in...
Information for travellers
Possibility to share tips
(reviews)
Recommended
attractions and
restaurants
But doesn’t have...
Information for those living
abroad
Possibility to collect
information in own guide
Possibility to edit your guide

9. competition
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It is similar in...
Possibility to create your
own guide
People can upload their
guides to everything
But doesn’t have...
Possibility to edit your guide
with photos, comments, etc.
Specific information for our
target (too broad)

10. competition
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InterNations
It is similar in...
Information for people
living abroad
Possibility to share tips
Specifically designed for
people living abroad
But doesn’t have...
Possibility to collect
information in a place
Possibility to edit such guide

11. SOURCES
COMPETITION
● Guidebook
https://guidebook.com/mobile-
guides/introducing-guidebook-web/
● Internations
https://www.internations.org/guide/glob
al/8-living-abroad
● Trip Advisor
https://www.tripadvisor.com/
INFORMATION
● Infobae - “Due to the pandemic, the desire
to emigrate of many Argentines increased”
https://cutt.ly/JkDFTs4
● Forbes - “Why Interactive Content Is The
Best Way To Captivate A Millennial
Audience”
https://cutt.ly/MkDFHLe
● Think mobiles - “Best reading apps for
book lovers”
● https://thinkmobiles.com/blog/best-
reading-apps/
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12. Thanks!
Any questions?
You can find me at:
✗ @craftyourguide
✗ hello@craftyourguide.co
m
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