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•Morethan290millionAmericanswatchsports(90%ofthepopulation)
-72%(18-29yearsold),64%(20-49yearsold),58%(50+)
•Over3.4billionpeopleontheplanetwatchedthelastFIFAWorldCup
•Americansspendover$35billionayearonsportsrelatedmerchandise
•Americansspendover$25billionayearonprofessionalsports
•Americansspendover$8billionayearonbrandedsportsmerchandise
•Over$100billionisspenteachyearonsports“gaming”likefantasysports
•Over$800billionisspenteachyearonsports“gambling”
Let’sTalkMainstreamSports
• Averagecustomerretentionof9.7years
• Abilliondollarcompanywithlessthan
4%payingcustomers
• Customerssharewith7othercustomers
• Affiliatescangeneratecommissions
• Unbelievable…right?
Youwillseeagiantisemerging…
“There’sanappforthat”
TheAppWorldisHuge…
CurrentTrends(2015)
ProjectedGrowth
•100Billionappsdownloaded
•$45Billioninrevenue
•268Billionappsdownloaded(2017)
•$200Billioninrevenue(2020)
•96%ofplayersareFREE
•Quarterlyrevenueof$500Million
•Nearly$1M/dailyfromFREEMIUMplay
FREEMIUM&In-app
Purchasing:CandyCrush
Fantasyappsarealsobig…..
• 56.8 millionpeopleplayintheU.S.and
Canada
•Averagetimespentconsuming
Fantasysports:8.67hr/week
•Morethan290millionAmericanswatchsports(90%ofthepopulation)
• 72%(18-29yearsold),64%(30-49yearsold),58%(50+)
•Americansspendover…
•$35billionayearonsportsandsportsrelated
andbrandedmerchandise
•$100billionisspenteachyearonsports
“gaming”likefantasysports
•$800billionisspenteachyear
onsports“gambling”
•Averagetimespentconsumingsports:17.89hr/week
But…SPORTSfansarewherethenumbersare
 1. Theoddsarestackedagainstnewplayers
 2. It’seasytolosemoney,veryhardtowin
 3. ItchangesthewayIusedtowatchagame
 4. Game-watchingwithmyfriendsisaffected
 5. Iteffectshowyouchoosewhichgametowatch
 6. Toomuchaboutstats,andnotenoughfun
 7. Iamcompelledtoplaywithotherteam’splayers
 8. Takestoomuchtimetogetgood
 9. Requiresextrasoftware$$toolstobeapro
10.A‘spreadsheet’interactiveexperience
Top10ReasonsNOTtoPlayFantasy
`CapitalizingontheBIGGERGLOBALmarket
•Mostfantasysportssitesfocuson
footballandbasketball
•Soccer,Cricket,andHockeyaretheLARGEST
internationalsports(3.4billionwatchedWorldCup)
•NASCARaverageattendanceis98,000
NBAaverages17,000pergame
•GlobalEventssuchas:TheOlympics,Tour
DeFrance,WorldChampionships,etc.
It’stimetotakebackoursportsfromthegamblers!
,,
“
Introducing:Thebetterwaytoplay!
Builtbyinteractivesportsand
mobilerewardsveterans
FREEAppwithIn-app
advertisingandin-app
purchases
Freemiumgamemodel
Rewardsplayersfor
achievements
Rankingsatthecity,
state,nationallevels
Amatureframeworkof
leaguemanagers,sport
promotersandplayers
Thebetterwayto
playalonglivewith
yourteam
Feelslikeagame,
notaspreadsheet
Eliminatesfantasysports
negatives,likegambling
anddifficultylevels
StrongSocialelements
likelivechatswithfriends
duringliveevents
Fantasyvs.Thebetterwaytoplay
•Playmultiplegamesacrossasport
•Playwitha“global”baseofplayers/users
•Playthesame“stats”everygame
•Very“stat”heavy
•Competitivepositioning-“proveit”
•Bigjackpots-keepgettingbigger
•Onlythetop11%ofplayersEVERwin
•Playasinglegame,withtheteamyoulove
•Playbyyourselforwithyourfriends
•Choosethe“stats”youwanttoplay
•Gameheavy,withstatsinvolved
•Socialpositioning-“Doyouwanttoplay?”
•Earnpointsandachievementawards
•EVERYONEwins
ThebetterwaytoplayFantasy
•Putcashin,smallchancetowinBIG
•Peopleusealgorithmstowin
•Top1%takeover90%ofwinnings
•Legalissues-tooclosetogambling
•Paysmallamounts,orplayforFREE
•Eachgameisunique,algorithmsdon’twin
•Everyonewins
•Therearenolegalissueswithourmodel
ThebetterwaytoplayFantasy
Fantasyvs.Thebetterwaytoplay
1. Downloadtheappandbecomeaplayer
2. Chooseagametoplay
3. PlayforFREEorPlaywithTokens
• Buytokens
• GettokensFREEwithmemberships
• GetFREEMIUMtokenswithadclicks
4.Playbyyourselforwithothers
5.Earnpoints
6.Earnrewards
HowitWorks
Sportsbringpeopleofalltypes
togetherinauniqueway.
Ourgamewillbeaplacewhereyou
willmeetnewfriendsandcreatea
newsocialoutletwithlike-minded
people.•Theaveragepersonwillspend:
 - $8.61formovietickets
 - $5.00forhighschoolsportingevents
 - $50-$150forticketstoprofessionalsportingevents
 - $2.25admissionplustokensforanarcade
•Withthebetterwaytoplay,youcanplayforfree,orpay$1.00-$1.50
andeveryonegetsrewarded!
•Playingalongwithyourteambringsthegametolifeandmakes
thegameexperiencethatmuchbetter.
•It’sjustfun!
WhyplayThebetterway?
 •Affiliatenetwork
•$29.99affiliateregistration
•$10/month
 •Socialsharing
 •Consumersharing(In-appbenefits)
 •TopRankingAppintheAppStore
LaunchStrategy

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