Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!

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Simon Khalaf
Head of Flurry
@flurrymobile
The State of AppNation 2015

2. Six Years In: Nothing But Growth
Source: Flurry Analytics 2

3. Growth Drivers: Apps
Sources: Flurry Analytics, Comscore, NetMarketShare (Us Only)

4. Growth Drivers: Independent App Developers
Source: Flurry Analytics, comScore 4

5. Growth Drivers: Categories
Mobile Use Grows 76% Year-Over-Year (Sessions)
Source: Flurry Analytics

6. Messaging Continued its Stunning Growth
2013 2014
Percentage Usage Growth From Previous Year (Sessions)
203
115
103
76
%
Source: Flurry Analytics
Overall Messaging & Social

7. Creating Platforms Rivaling Major Telcos
China
Mobile
Whatsapp Messenger WeChat Line AT&T Snapchat NTT Kakao SK Telecom
Subscribers (Telcos) or Monthly Active Users (OTT Apps) in Millions
700
600
500
460
170
105 100
66 50
34
Sources: Publicly Disclosed Numbers; Snapchat: WSJ (August 2014)

8. Productivity: Teens & College Students Using Tablets as PCs
Source: Flurry Analytics, 100K Device Sample, February 2014
Productivity &
Utility App
Usage by Time
of Day
(Tablets Only)

9. Time Spent in Online Retail is Shifting to Mobile & Apps
2013 2014
Desktop Mobile
52%
66%
Time Spent in Online Retail
Source: Comscore, Internet Retailer
63%
Apps
37%
Browsers
Distribution
21%
68%

10. …and M-Commerce Sales Are Growing Fast
2013 2014
66B
118B
78%
42%
Apps
58%
Browsers
M-Commerce Sales By Leading 500 M-Commerce Retailers
Source: Internet Retailer
Year-Over-Year Growth Distribution By Revenues

11. Fueled by Anytime, Anywhere Shopping in Apps
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
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Source: Flurry Analytics, 100k Sample, Android Devices Only, Feb 2014
Away Around the House
Distribution of Time Spent in Shopping Apps (US Only)

12. Mobile & its Apps have Finally Eclipsed TV
Source: Flurry Analytics, comScore, US Bureau of Labor Statistics12

13. Both Mediums Peaking at Prime Time
0%
10%
20%
30%
40%
50%
60%
70%
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Daypart Comparison, Consumers 18+ Using Medium (US Only)
Sources: Michael Zimbalist (2/10), Nielsen National People Meter, Flurry Analytics 100k Sample, February 2014
Television Apps
%AudienceShare

14. Apps: Still a Bargain Compared to Cable TV
Sources: Flurry Analytics, NewZoo, FCC’s Media Bureau Annual Survey of Cable Rates

15. t
… Still in the Early Days