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INFORMATION ARCHITECTURE PROJECTS
The Brazilian Court of Accounts
Flávia Lacerda
2013
ABOUT ME
▪ Information Technology Advisor at
the Brazilian Court of Accounts (TCU)
▪ PhD Candidate in Information Architecture at
University of Brasília (UnB), supervised by Prof.
Mamede Lima-Marques
▪ Doctoral stage at Jönköping University (Sweden)
from August to December 2013, supervised by
Prof. Andrea Resmini
ABOUT THE BRAZILIAN COURT OF ACCOUNTS (TCU)
What do we do?
▪ Audit the accounts of federal public resources
▪ Evaluate government programs
 Effectiveness

(How much is being spent and how?)

 Efficacy

(Are the goals being reached?)

 Efficiency

(Are the best procedures being used?)

 Economy

(Are the resources obtained at market prices?)
ABOUT THE PROJECTS
Why do we need Information Architecture?
▪ Better communication with audiences
▪ Information transparency and findability
▪ Content management and sharing
▪ Visual identity
▪ Data analysis and content exchanging...
INFORMATION ARCHITECTURE
Why do we need it?

Source: http://www.xerox.com/assets/motion/corporate/pages/programs/information-overload/pdf/Xerox-white-paper-3-25.pdf
Image: http://www.foundationnews.org/CME/article.cfm?ID=1003
INFORMATION
ARCHITECTURE
Why do we need it?
INFORMATION
ARCHITECTURE
Why do we need it?
Richard Wurman

INFORMATION ARCHITECTURE
The emerging 21st century professional occupation addressing the needs of the age focused
upon clarity, human understanding, and the science of the organization of information.
1st Stage (2006 -

)

▪ Content management
strategy

2nd Stage (2009 -

)

Near future

▪ Search strategy

▪ Cross-channel strategy

▪ Enterprise portal reframing

▪ Interoperability and
government partnership

▪ Responsive design

▪ Visual identity

▪ Social networks

INFORMATION ARCHITECTURE PROJECTS
TCU Strategies in a Timeline
INFORMATION ARCHITECTURE
Planning

PROJECT
Research

Strategy

Design

Implementation

PROGRAM

Louis Rosenfeld & Peter Morville (2002)

Administration
INFORMATION ARCHITECTURE
Research - Methods
Context

Content

goals, strategy, brand,
process, technology,
resources, politics, culture

Users

objects, types, metadata,
structure, relationships,
source, volume, growth

audiences, user needs,
use cases, mental models,
vocabulary, behavior
Louis Rosenfeld & Peter Morville (2002)
INFORMATION ARCHITECTURE
Research - Methods

Louis Rosenfeld & Peter Morville (2002)
CONTEXT
What is our
environment?

Mission, goals and culture

Infrastructure and resources










Provide information and services
Perform effective processes
Improve public administration
Formal culture, but innovative

Internal IT sector and datacenter
Multidisciplinary team (8-10)
CMS Plataform
Tarsila do Amaral | Operários (1933)

USERS
Who are our
main audiences?

Brazilian citizens
+ 200.000.ooo

TCU internal public
+ 6.000

± 100 mi - internet access
± 15% - some disability




Public employees
Trainees and outsourced

Special audiences




The National Congress
Government agencies
Press
CONTENT

Information resources

Metadata and taxonomies

What are our
sources and types
of information?









Publications and services
Corporative and external systems
Intranet and web pages

Data models
Data types and formats
Controlled vocabularies
PROJECT – PORTAL
Why reframe the
Enterprise Portal?
▪ Content management
strategy
▪ Standardization
PROJECT – PORTAL
Research
Techniques

Questions

▪ Interviews with stakeholders
and users

▪ Most accessed areas, products
and services

▪ Statistics analysis

▪ Findability

▪ Eletronic survey

▪ User satisfaction
▪ Improvement needed
INFORMATION ARCHITECTURE
Planning

PROJECT
Research

Strategy

Design

Implementation

PROGRAM

Louis Rosenfeld & Peter Morville (2002)

Administration
INFORMATION
ARCHITECTURE
Strategy - Methods

Louis Rosenfeld & Peter Morville (2002)
INFORMATION
ARCHITECTURE
Strategy - Methods

Louis Rosenfeld & Peter Morville (2002)
PROJECT – PORTAL
Strategy

CONTENT
INVENTORY

CONTENT
MANAGEMENT
POLICY

CONTENT
REPRESENTATION
MODEL
Metadata and doc types
<Título>
<Autor>
<Data>
<Usuário>

CONTENT
PRESENTATION
MODEL
Perfil 1 (Public)
Menu

News

Taxonomy

<Tipo>
TABELA TIPO DOC


System 1

<Categoria>
TAXONOMIA

Products and services

<Assuntos>
TESAURO
TESAURO
TESAURO

Vocabulary 1

Perfil 2 (Individual)
Menu

My page

My themes

System n

Vocabulary n

Information resources

Database

Data entry and
storage

Products and services

User interfaces

USERS
SEGMENTATION
PROJECT – PORTAL
Strategy – Content inventory
▪ Contents to migrate
and to discard
▪ Needed contents
▪ Types, formats and
metadata
PROJECT – PORTAL
Strategy –
Representation
model

▪ Document types (161)
▪ Book
▪ Event
▪ Journal article
▪ Judment
▪ Law
▪ News
▪ Report
▪ Resolution
▪ Sumary
▪ Thesis [...]

▪ Metadata
INFORMATION ARCHITECTURE
Planning

PROJECT
Research

Strategy

Design

Implementation

PROGRAM

Louis Rosenfeld & Peter Morville (2002)

Administration
PROJECT – PORTAL
Design
Principles

Implementation requirements

▪ Visual identity

▪ Build and validate prototypes

▪ Usability

▪ Develop style guide

▪ Accessibility
▪ Customization
▪ Personalization
▪ Colaboration
▪ Integration
▪ Flexibility…
PROJECT – PORTAL
Design –
Presentation
model

Header
Audience pages
Publicity

General Search

Specific Search
Thematic topics & contact

Services

News, publications &
events

Information & Culture
Partnerships
PROJECT –
PORTAL

Community of practice

Design –
Colaboration

Wiki
PROJECT –
PORTAL
Design –
Personalization

28
PROJECT –
PORTAL
Design –
Flexibility
(Hotsites)
Cândido Portinari | Menina Sentada (1943)

VISUAL IDENTITY
Phisical and digital
spaces (parallel project)

New logo

Artistic images
Partnership with Portinari Project
to use the painter works
INFORMATION ARCHITECTURE
Planning

PROJECT
Research

Strategy

Design

Implementation

PROGRAM

Louis Rosenfeld & Peter Morville (2002)

Administration
PROJECT – PORTAL
Implementation
▪ Implement specifications on CMS (customize features)
 Representation model (tables, fields and forms)
 Presentation model (layout)

▪ Validate and adjust
▪ Train content managers
▪ Migrate content for CMS (automatic and manual)
▪ Test and validate
PROJECT – PORTAL
ECM, WCM, CMS, CXM...
▪ Multiple solutions for content management
▪ What each vendor offers X what the organization really needs
▪ Decisions must be guided by:

 Business problems and needed features (design principles)
 Compliance with technologies used in the organization
(databases, servers, languages,patterns)
INFORMATION ARCHITECTURE
Planning

PROJECT
Research

Strategy

Design

Implementation

PROGRAM

Louis Rosenfeld & Peter Morville (2002)

Administration
PROJECT – PORTAL
Administration
▪ Ensure the application of the content management policy
▪ Preserve standards compliance
▪ Monitor access, evaluate user satisfaction and adjust
▪ Handle issues identified during the project
▪ Keep evolving
PROJECT – PORTAL

2005

1997

2001

2012

2008
PROJECT – PORTAL
Lessons learned
▪ Models and policies must be developed for each case (no magic recipe)
▪ IT systems are only tools to create and manage the spaces. You need to design
them and involve those who will use in the designing process
▪ Methodology is only direction
▪ Homepages are political instruments - the strategy rules must be clear, based on
evaluations and statistics
▪ Content areas must have specific holders
1st Stage (2006 -

)

▪ Content management
strategy

2nd Stage (2009 -

)

Near future

▪ Search strategy

▪ Cross-channel strategy

▪ Enterprise portal reframing

▪ Interoperability and
government partnership

▪ Responsive design

▪ Visual identity

▪ Social networks

INFORMATION ARCHITECTURE PROJECTS
TCU Strategies in a Timeline
PROJECT – SEARCH
Solution
 Internally developed
 Free software plataform
(Lucene/Solr/Java)
 Multiple databases
 Constant customization &
evolution of features
 Maintenance costs
 Sharing with governmental
agencies
PROJECT – SEARCH
Solution
Portal

Capture,
processing
& load
Systems

DMS

External sources

Total (2013): 227.683.411 itens

Textual database
PROJECT – INTEROPERABILITY
Government
partnership

TCU project

 Data exchange
 Shared solutions
 Cooperative development

Federal Senate of Brazil project – www.lexml.gov.br
PROJECT – SOCIAL NETWORKS
Sharing
1st Stage (2006 -

)

▪ Content management
strategy

2nd Stage (2009 -

)

Near future

▪ Search strategy

▪ Cross-channel strategy

▪ Enterprise portal reframing

▪ Interoperability and
government partnership

▪ Responsive design

▪ Visual identity

▪ Social networks

INFORMATION ARCHITECTURE PROJECTS
TCU Strategies in a Timeline
PROJECT – CROSS-CHANNEL
Pervasive Information Architecture
Information-based activities require us to move
across different media, channels, and
environments, with no distinction between what
is physical and what is digital.
We still visit Web sites, but we also use mobile
applications, interact with intelligent devices, and
connect with people on the go through a variety
of computer-mediated technologies.
Andrea Resmini & Luca Rosati

(Pervasive Information Architecture, 2011)
PROJECT – CROSS-CHANNEL
Responsive design
INFORMATION ARCHITECTURE PROJECTS
Conclusions
▪ Focus on users
▪ Promote the effectiveness of the organization
▪ Create spaces to estimulate flow of information and meaningful
experiences
▪ Keep in mind design principles and avoid technological determinism
THANK YOU!
Flávia Lacerda
flavialacerdaoliveira@gmail.com

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IA Projects: Brazilian Court of Accounts