1.
L3 Creative Media
Production & Technology
Year Two Evaluation Template

2.
Evaluation Overview
This evaluation form is designed to assist you in the evaluation of your projects.
When using this form it is good practice to:
• Use appropriate terminology.
• Stay concise and focus on key points.
• Evaluate and analyse your statements.
• Focus on judgements about work rather than telling a story of how it was made.
Please find the grading matrix here to help you assess you are working at the right level.
Level 3 Extended Diploma Grading Matrix - https://bit.ly/2Jnqj3v

3.
Project Overview
In this section you will outline the aim of the project/task and give an
overview of the activates you undertook to complete it.

4.
What was the theme of your project and
what attracted you to it?
I chose the theme of fitness due to my recent interest and enjoyment. I wanted to do a challenge to find out
how much I could adapt to a test and so I could develop and create a fun and interesting video. I watch a lot of
fitness content from big creators on YouTube and id say they're my favorite videos to watch now so they
opportunity to make one and document my findings sounded very appealing.

5.
What research did you undertake and how
did it help develop your project?
A lot of my research was based around similar styles of videos made by big creators on YouTube and other
sites. The styles of videos varied as I was unsure at the time of what I wanted to make exactly but through
watching these videos I found a style that I thought was achievable, fun and fit the brief. The three styles I
looked at were educational, montage and challenge. Educational content was a very convenient option for me
as I feel I'm already very knowledgeable about fitness and weightlifting but in terms of video I don’t find it as
entertaining. I also felt as if making an educational video on fitness wouldn’t be as fun to watch or make.
Montage content is a very fun high paced approach making use of fast transitions and music. Making this style
of video was an original idea of mine but I found as I researched more it’d be much harder to follow the brief
using this style. I ended up including a small portion of a montage in my final piece as I wanted to test myself
and see if I could make a good one and slot it into my video. Challenge video was my final idea as represented
in my final product due to how fun it is to make and how interesting it is to watch. The main reason I chose this
was the fact anybody could watch it no matter if you were interested in fitness or not.

6.
How did you develop and improve your ideas
throughout the project?
My research was based on finding a style of video I wanted to make. Once I’d established I wanted to make a
research challenge I moved onto the video planning aspect of my project. I had a fairly clear idea of what I
wanted to do it was just a matter of drafting story boards and finding what suited my style best. I had a few
ideas but, in the end, didn’t stick to my storyboard as I found it to be boring to watch. My idea did rely on a few
aspects of which the main is the results of the challenge. I couldn’t exactly pre plan the ending nor the training
shots as depending on the day and how busy it is I wouldn’t have an exact plan of what to do. While planning
for this may have worked better the style, I went for made the video feel more natural and realistic.

7.
What was the outcome of the project/task?
The outcome of my project was a short educational challenge video based around the gym and training arms
for 14 days and seeing the results. I’m very satisfied with the outcome of my video and feel its some of the best
video work I've done due to the style of editing I decided to adopt and the research I did to make it a reality.
Influences came from creators such as Joe Fazer and Alex Eubank as I found these peoples videos to be
entertaining to watch with a unique approach to video making.

8.
Personal Response
This section will explore your thoughts and feelings about the
experience. This will help gain a understand of how your personal
feelings may have impacted the final outcome.

9.
How did you feel about the project before
you started?
Upon reading the brief I was very exited about this project as I felt it gave you a lot of freedom to look into any
topics you want and create a documentary on it. I instantly had a lot of ideas and so was very motivated to
begin the research. The option of picking between a fanzine and a documentary was an easy choice for me as I
personally enjoy video more as I not only think I’m better at it but I’ve consumed far more information from
prior projects doing video, so I have a lot more experience.

10.
What do you think about your project development and
how did it help you to refine your idea?
I believe my idea was fully solidified during the start of production when I made the introduction and had a
very clear vision (with help from planning) as to what I wanted my project to include and look like. My project
displays a very clear path and has direction all the way through thanks to my use of voice over and narrative
creation early on. The interview further develops the point and as its in the middle of the video it makes the
viewer intrigued to find out the reasons and motives behind the challenge.

11.
Did you collaborate on your project or engage
contributors, etc?
My projects main focus was on my self, but I had help with recording gym footage with a wide range of my
friends who also go to the gym on different days. Filming in the gym on my own without the use of a tripod is
difficult so if I could go back and change one thing it would be to be more prepared with the personal filming
and create a contingency plan incase nobody could turn up. The camera quality was something I was
concerned about pre filming due to bringing a camera into the gym being risky with the amount of people and
risk of breaking things. With use of color correction, it turned out fine

12.
How did you feel when the project was
completed and why?
Upon completion I was very happy with my final product. It has direction and a good tempo throughout which
gives a smooth and fun watching experience. The filming aspects were difficult given the circumstances which
made the reward of finishing it at a high standard way more worth it.

13.
Evaluating the project
In the previous sections, you have been commenting upon the project development. The
evaluation may include some similar information but it will also include critical comment.
An evaluation must include information about the good and bad points of the project and it
is important to be honest. Finally, you should make a judgment about the effectiveness of
the success of the project

14.
What were the good points about the project/task and what did you
learn from them? [try and think of at least 3, more if possible]
• I learnt a new style of editing to what I’m used to which can translate into other pieces of work and benefit
my portfolio
• I felt my research gave me a very good understanding of what I wanted to make and researching the styles
and how to do it meant my final product was of a higher quality than any prior work.
• I made us of color grading in a lot of the shots to add atmosphere

15.
What challenges did you face and how did you
respond to them? Try and think of at least 3...
• My planning wasn’t precise enough in areas such as the storyboard which left me improvising a lot of shots
while filming in the gym.
• My montage section could include more shots as I feel it’s the same ones repeated
• I was unable to bring a camera into the gym with risks of it being stolen or damaged.

16.
How would you rate the final piece? [think along the lines of
poor, satisfactory, good or excellent...justify your rating]
I would rate my final piece good as I feel with what I've tried to achieve and the time I've had to achieve it I’ve
made a high-quality production piece with a good story and good direction. I believe the technical aspect of my
project is also very high as shown by the amount of research I put in. The variety of shots mixed with the
overall editing style makes for one of my best projects yet.

17.
How well did your project apply the characteristics
and conventions of the medium you worked in?
I think the video was less of a conventional style of documentary than that of something you would find on
Netflix or any other streaming service. The short production timeframe and shorter format made it harder for
me to make a proper documentary with lots of b-role shots. The super fast paced editing style resembles that
of a YouTube video style documentary with informative sections.

18.
How did you design appeal to your target
audience?
The target was 16–24-year-olds so going for a very slow paced and slow build up will result in them losing
interest quicker. The quick flashing of image and the voice over effects makes for a high paced video resulting
in a more engaged audience. Fitness is growing in population around younger people and has become very
common within teens and young adults. I decided when picking this idea that it would make for good content
and even people who don’t enjoy fitness can sit back and watch the challenge.

19.
Analysis
In this section, you will focus on the details of the project and make
sense of what happened in the project. You should demonstrate how
your decisions informed the project development and the success of the
outcome.

20.
In what ways was the overall project a
success?
I found my video informative and straight to the point. It fit to the brief
and tailored to the target audience. The fast-paced editing style meant
it was a fun watch and I learnt how to make use of pace in the video
using things such as music and photos. Editing in this way allowed me
to develop a unique approach and outlook towards future projects.

21.
What elements did not go well and why?
I found that my lack of shot planning resulted in a lack of shots actually
developed and shot by me. I would have also liked to do more with the
project by including different segments and more parts but due to time
constraints and the brief stating 3-5 minutes I think it would have gone
over.

22.
How did your skills develop during the portfolio? [remember,
skills aren't just technical, remember things like organisation,
time management, communication, etc as well]
I found my organizational skills to have developed a lot over this project
as my original idea was already very set it gave me ample time to
develop and plan out what needed doing when and with who. My
production schedule was also very successful as I gave myself set
periods to have filmed/edited by. Communication could be improved
over the next project as I found during a few of the filming sessions I
was going to have people were unable to make it or turn up so
planning personnel more should be something I make sure to improve
on next time.

23.
What meaning and messages did you want to
convey and were you successful?
The main message I wanted to display is that anyone and everyone can
get into fitness despite age gender or any other reasons. Once you can
find a way that’s comfortable and works for you, you should follow and
peruse it as getting into fitness and self improvement is one of the best
things I've ever done.

24.
What feedback did you get from your peers
and viewings?
The main pieces of feedback I received were that it looked very
professional and that my introduction was the best part of the process.
My choice of music was also noted as a ‘good atmosphere setter’ which
was intentional. The montage was the place people said I can improve
the most by adding more shots, variety and length which I personally
do agree with.

25.
What knowledge have you gained that would help you in the
future to improve your project? Also, what knowledge from
academic literature and professionals has helped and why?
Working to a brief has been one of the best skills I've learnt not only on
this project but also the others throughout the two years. I learnt a lot
of techniques through using YouTube and other tutorials online which
have helped elevate my project and give it a more professional look.

26.
Action Plan
This section will identify what you would do differently in the future and
identify ways you could develop.

27.
If you were making a similar project for your
fmp, what would you do differently?
If I could remake this project for my fmp I would like to ideally make it
longer and have more detail as I found the limits of the short format to
be constraining. This would allow me to have more shot variety and
more chance to experiment with different styles of video.

28.
How could you develop your skills for future projects? Please
identify the appropriate resources and courses. For example,
webpages, tutorials, books, short courses and qualifications.
I intend to develop my practical skills in the long term by gaining a
merit in my FMP and progressing onto higher education where I will
gain professional practice in a work-place but be taught by
professionals in the form of lectures or workshops.

29.
What personal attributes could you develop to
ensure you are working at a professional level?
I need to focus mainly on time management and sticking to a brief as
before this project I found difficulty in working to a client's description
and found myself veering off and doing my own thing. With time
management I need to be planning more in depth for production
elements of my project and making sure what I can produce is
achievable in time frame I have to make it. In the same way I also need
to make sure I’m not only meeting personal but major deadlines so not
handing in work late