1. Individual task
Digital Disruption Proposal
Part 1
Length
2 weeks
2 live classes
Group project
Digital Disruption Proposal
Part 2
Self reflection and group
feedback
Length
3 weeks + study week
3 live classes
One
week
break
Individual task
Online Assessment
Self reflection
Length
3 weeks
3 live classes
Group project
Digital Marketing Proposal
Self reflection and group
feedback
Length
3 weeks + study week
3 live classes
Group Project
Digital trends whitepaper
Self reflection and group
feedback
Length
3 weeks + study week
3 live classes
MEET YOUR FIRST GROUP
Module 1
Think disruptive
• Digital disruption
• The customer journey – Micro-
Moments framework
• Value proposition
MEET YOUR SECOND GROUP
Module 2
A connected world
• The rise of social
• Mobile
• Innovation
• Business models
Module 3
Think optimised
• Data and insights
• Google Analytics
• Social data
• Engagement, conversion
and attribution
Module 4
Think like a brand
• Data-driven segmentation
• Content and video (including
social)
• Paid search and AdWords
• Display (on mobile)
• Programmatic buying
Module 5
The ongoing revolution
• Trends for the future: video,
new devices, changing
behaviours, users’ channel- and
device- dependence
• Marketing responsibly
• Becoming an agent of change
• Leadership and self-reflection
• Behaviours of disruptive leaders
• Self-reflection, what behaviours
do you want to develop?
• Guiding philosophies of agile
organizations
• Reflection – what philosophies
resonate and why
• Group work
• Peer review
• Sparking successful behaviours
in others
• Employee engagement and ROI
• Self-reflection, what behaviours
do you want to develop?
• Group work
• Peer review
• Live class on leadership
• Leadership Manifesto
• Group work
• Peer review
• Recognizing successful
behaviours
• Methods to measure
successful behaviours in online
environments
• Group work
• Peer review
Individual task:
Produce a value proposition for
a new digital business idea.
Individual project:
Students are required to access GA
platform for fictional website and
analyse data and insights which will
be assessed through the form of
an online assessment.
Auto-marked
Group project:
Digital marketing proposal.
Students work within their groups
to deliver a comprehensive
marketing proposal for a fictional
company in the form of a
presentation, which also includes
data/insights from Module 3.
Tutor-marked
Group project:
Work in groups to create a
whitepaper focusing on a
digital trend.
This is peer marked, with each
student needing to review at least
two of their peers’ submissions.
OutlineLeadership
stream
Assessment
Group project:
Students work in groups to create
a business proposal for a new
digital product or service.
Tutor-marked
Squared Online course map
