1.
In-Person Shopping
Types Of
Traditional Stores
90%
71%
46%
Supermarket
Super-Store
Warehouse/discount club
GROCERY DELIVERY FOR
OLDER AMERICANS
Top 5
Online Purchases
89%
88%
86%
82%
79%
Cleaning products
Household paper products
Canned foods
Packaged pantry items
Bottled water
@Foodinsight / @FACTSfollowers@foodinsight Foodinsight.org
16%
Order for
delivery
17%
Order prepared
meal delivery
service
10%
Order meal-kit
delivery service
17%
Order groceries
for store pickup
Online Food
Delivery
50+
years
www
www www
International Food Information Council (IFIC) Foundation study
in collaboration with AARP Foundation
www.foodinsight.org/older-online-shoppers
$$
www
Online
In-person 18%
51%
15%
50%
15%
48%
$$
General
50+ seeking
food labels
50+ online
shoppers
seeking
food labels
74%
59%
More find it
difficult to
access this
information
online
Looking At
Labels
% Reporting Difficulty Finding
Nutrition
facts
Ingredients
lists
Calorie and
other nutrition
information
$
$
35,000
Of those earning
less than
30%
Two groups stand out:
Shoppers
with
higher
income
Shoppers
with
mobility
issues
1
2
The Typical
Online Shopper An older adult online grocery shopper
is likely in their 50s, from the Northeast,
college-educated, working full-time
and white.
$
75,000+
7%
have
mobility
issues
have
mobility
issues
Of those earning
Google
Express
Restaurants
Others
58%
24%
18%
17%
Schwann’s Freshly
63%
10%
42%
37%
12%16%
Blue ApronAmazon
Fresh Peapod Fresh
Direct
Hello Fresh
Top Online Food
Delivery Companies
www
www
or less
Meal-kit
delivery
Grocery
delivery
Prepared
meal
delivery
Motivators VS. Barriers
Consumers 65+ are more likely to report barriers
High delivery/service fees 89%
Purchasing items in bad condition 88%
Desire to see/touch groceries in person 88%
Difficult to return a product 88%
Receiving wrong or incomplete orders 84%
82%
They don’t have to travel to the store
78%
Place order when they have time
73%
Access to wide variety of products
73%
Can take time to shop
72%
No physical burden/not carrying groceries
Use a
delivery service
less than once a
month
Frequency of
Online Purchases
55%
41%
40%
34%
Those ordering less than once a month include
60%
Delivery
Prepared meal delivery service
Meal-kit delivery service
Pick up in-person