Vegetables
Vitamins
& Minerals Fruits
2018 FOOD & HEALTH
Consumers
Follow Diets1/3
Protein
10%
80% 59%
7%
5%
4%
2017
2018
There is a
lot of
conflicting
information
about what
foods to eat
or avoid
Conflicting
information
makes us
doubt our
food
choices
2018 2018
Food Values/ Labels
Factor in Consumers’
Decision-Making
They are
increasingly
averse to
carbohydrates
and sugar
By The International Food Information Council (IFIC) Foundation
7%
4%
33% 25%
16%
3%
17%
3%
5%
5%
14%
36%
Top Desired
Benefit
Top Diets
Protein
was most
frequently
identified
16%
Americans are
following
a carbohydrate-
restricted diet
Consumers
18-34years of age
were more likely to follow a
specific eating pattern or diet
Paleo
10%
Low-carb
Whole30 Ketogenic/High-FatHigh-Protein
Intermittent
Fasting
Sugars
ProteinAll sources
Carbohydrates
Fats
Nutrient Blamed
For Weight Gain
But Consumers Don’t Know How To Achieve It
Cardiovascular Health Is The Top Desired Benefit
@foodinsight @Foodinsight / @FACTSfollowers Foodinsight.org
2017
2018
2017
2018
Energy
14%
13%
Weight
Management
18%
32%
Cardiovascular
Health 20%
16%
10%
16%
29%
25%
Natural
Foods
& Beverages
Organic
Foods
& Beverages
33%
59%
50%
27%
37%
31%
Sustainable
Foods
Production
Affordable
Food
Supply
Less
Pesticides
Food