Investing
Together for a
Better Tomorrow
CAGNY 2013 ● FEBRUARY 22, 2013

Forward-Looking Statements
This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws.
Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which
generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially
from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other
health concerns; scarcity and quality of water; changes in the nonalcoholic beverage business environment and retail trends; our ability to realize a significant
portion of the anticipated benefits of the acquisition of Coca-Cola Enterprises Inc.’s North American business (the “CCE Acquisition”); our increased level of
indebtedness as a result of the CCE Acquisition; our pension expense increase as a result of the CCE Acquisition; continuing uncertainty in the credit and equity
markets; increased competition; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in
interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; increases in income tax rates or
changes in income tax laws; increases in or new indirect taxes; our ability to renew collective bargaining agreements on satisfactory terms and our and our bottling
partners ability to avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in the cost, disruption of
supply or shortage of ingredients, other raw materials or packaging materials; changes in laws and regulations relating to beverage containers and packaging;
adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the United States or in other major markets;
unfavorable economic and political conditions in international markets; litigation uncertainties; adverse weather conditions; product safety or quality issues or
negative publicity that may damage our brand image and corporate reputation; changes in, or failure to comply with, the laws and regulations applicable to our
products or our business operations; changes in accounting standards; our ability to achieve overall long-term goals; our ability to realize significant benefits from
our productivity and reinvestment program; our ability to protect our information systems; additional impairment charges; our ability to successfully manage
Company-owned or controlled bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed in
our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2011 and
our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking
statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking
statements.
Reconciliation to US GAAP Financial Information
The following presentation may include certain "non-GAAP financial measures" as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is
posted on the Company's website at www.coca-colacompany.com (in the “Investors" section) which reconciles our results as reported under General Accepted
Accounting Principles and the non-GAAP financial measures included in the following presentation.
2

Our 2020 Vision:
Past, Present and
Future

Delivering Against Our Long-Term Growth Targets. . .
3-Year CAGR
2010-2012
10% 10%
5%
Volume Operating EPS*
Income*
*Comparable Currency Neutral
4

. . .Results in Our Strong Cash Flow
Cash, It’s Still the Real Thing Cash Priorities
• Reinvest in the Business
$11.5B*
• Pay Dividends
$10.2B* – Consecutive Years of Annual
$9.5B Dividend Increases
– Increase in 2013
– Billion Paid 2010-2012
• Strategically Invest via Acquisitions and
Partnerships
• Repurchase Shares
2010 2011 2012 – Billion Net Share
CASH FROM OPERATIONS Repurchases 2010-2012
* Excluding pension contributions of $769 million in 2011 and $900 million in 2012
5

Investing Through a “Value Lens” Leads to Long-Term
Profitable Growth. . .
Economic Profit Growth Long-Term Growth Targets* High
Target 10%+ CAGR Single
Digit
6-8%
5-6%
3-4%
Volume Net Revenue OI EPS
*Comparable Currency Neutral
6

. . .and Enables Us to Seize the Opportunity
Middle-Class Personal Consumption NARTD Retail
Growth Growth Value Growth*
Million Trillion Billion
2012 2020 2012 2020 2012 2020
*NARTD excludes milk and bulk water
7

Our Strategy Cannot Be a “One Size Fits All” Approach
Developed Markets NARTD Retail Value Growth
• Driving Profitable Growth
$400 Billion (2013-2020)
Through Innovation &
Productivity
Emerging Markets
• Maximizing Volume
• Investing for
Accelerated Growth
Developing Markets
• Maximizing Value through
Segmentation
• Building Customer Loyalty
8

Our Franchise System Continues to Evolve to Create Long-Term
Profitable Growth
Iberia
• Merger of 7 Bottling
Japan
Partners
• Merger of 4 Bottling
Partners in Kanto
Region*
Brazil
• Merger of 3 Bottling
Philippines
Partners* • Sold Controlling
Interest to KO FEMSA
* Pending regulatory and/or shareholder approval
9

New Global Operating Structure
Ahmet Bozer
Steve Cahillane EVP & President
EVP & President Coca-Cola International
Coca-Cola Americas
A Combined Years of System Experience
Irial Finan
EVP & President
Bottling Investments
10

Investing Together for a
Better Tomorrow in
Coca-Cola International
11

Coca-Cola International Overview
Large, Dynamic
Consumer Base • Europe: Positioned
Population of ~6.1 Billion to Capture Profitable
37% of Population Under 21
Growth
• Pacific: Developed
and Emerging
Markets Growing
Solid Presence Together
350+ Brands • Eurasia & Africa:
~120 Bottling Partners Delivering Results
50% of Total Company Volume Over the Short and
Long Term
12

Europe Group
Positioned to Capture
Profitable Growth

Europe: Future Growth Opportunities Despite Headwinds
Europe’s NARTD Industry
Industry Retail Value Europe Group
• ~900 Per Capita • 176 Per Capita
Consumption Consumption
(~3x Global Average) Billion (~2x Global Average)
• Largest NARTD Retail • Top 3 Sparkling Brands
Value Pool
• Opportunity for Volume
and Value Share Gains
2012 2020
14

Growth Opportunities Exist Across Europe
• Immediate • Price/Pack
Consumption Innovation
Channels
• Winning with Our
Customers
• Strengthening • Market the Category and
Our Still Grow Core Brands
Portfolio
15

Germany: Sustainable Growth Momentum
3-Year Volume CAGR • Household Penetration
2010-2012
• Refillable
PET
• Teen • Integrated Bottler
Recruitment System
16

Investing in Our Core Brands
17

Pacific Group
Developed and
Emerging Markets
Growing Together

A Tale of Two Worlds
Developed
• KO Per Capita
2012 Volume Growth Rates Consumption 176
China +4%
• GDP Per Capita ~$35K
Japan +2%
India
+16% Thailand
+22% Philippines
+5% Emerging
• KO Per Capita
Consumption 31
• GDP Per Capita ~$6K
Australia +3%
19

Japan: Continuing to Drive Profitable Growth
Vending
Innovation
• System to Invest
$120M in 2013
2010 2011 2012
• Three Consecutive Years of Record Formation
High Sales Volume of CCEJ*
• #1 Share in Sparkling, Coffee
and Sports Drinks
• #2 Share in Non-Sugar Tea
and Water * Coca-Cola East Japan
20

China: Well Positioned to Capture Growth Opportunities
NARTD Industry Volume Growth Our Brands
• 3 Billion-Dollar Brands
• Coca-Cola and Minute Maid
GDP Per Capita Voted Most Favorite Brands
+$2,600 • Sprite is China’s Largest
Sparkling Brand
• Fanta Exceeded 100 Million
Cases
Urbanization
2012 2020 +110 MM Our System
• Strong Franchise Model
Middle Class • System Investments
+300 MM $4 Billion (2012-2014)
• Rated No. 1 Beverage
Supplier for Customers*
* 2012 Kantar Rating
21

India: Strong Growth in a Competitive Environment
2012 vs 2009
NARTD Performance
Volume Share
Value Share
• 3 of Top 5 Sparkling Brands
• Maaza – India’s #1
Juice Drink
2010 2011 2012
22

Eurasia & Africa Group
Delivering Results
Over the Short and
Long Term
23

Our Opportunities Are Shaped By Three Forces
Growing Leadership
NARTD 2012 vs 2009
Volume Value
Share Share
2010 2011 2012
Economic Outlook/
Natural Resources 2020 Demographic
Per Capita
Opportunity • 66% of World’s Trends
Oil Reserves • 75 Million
• 1.9B Population Additional
• 52 Per Capita Urban Residents
Consumption
Excluding India and SW Asia BU
24

A Solid Foundation to Capture the Opportunity
Industry Volume Industry Retail Value
2012 2020 2012 2020
#1 Sparkling #2 Water #2 Sports
Drinks
#1 Juice & #2 Tea
Juice Drinks
25

Our Investments Continue to Strengthen Our Foundation
Africa Middle East Russia
The Next Frontier Brand Portfolio Integrated Marketing
• Emerging Economic • Vibrant Juice Category • 20% Growth in Brand
Powerhouse • Investment in Aujan Coca-Cola in 2012
• Invest in Retailers’ Skill − RANI is #1 Juice • Sochi 2014 Olympics
Development Brand in the and Olympic Torch
Middle East Relay
26

Sochi 2014 Olympics
27

Investing Together for a
Better Tomorrow in
Coca-Cola Americas
28

Coca-Cola Americas Overview
Large, Dynamic
Consumer Base
Population of ~950 Million • North America: Best
34% of Population Under 21
Brand, Sales &
Customer Service
System
• Latin America: Drive
Sustainable Growth
Solid Presence
225+ Brands
~130 Bottling Partners
50% of Total Company Volume
29

North America Group
Best Brand, Sales &
Customer Service
System

North America: Executing Our Consistent Strategy to Win in
this Profitable Market
Our Strategy
● Build Strong Brands
● Translate Brand Value into
Customer Value
● Invest in Capabilities to
Sustain & Repeat
Our Market
● Expanding
Population
● Favorable
Demographics
● Vibrant NARTD
Business
31

We Are Building Strong Brands…and Delivering Strong Results
2012 Full Year
Favorite Brand vs Primary Competitor Volume Value
Share Share
2.0x 2.9x 5.9x 6.3x 2.0x 1.6x 4.0x
Sparkling
Still
Sports
Drinks
Tea
Juice/
Juice Drinks
Energy
NARTD
Source: USA B-CUBED, 12MMT Dec 12 (Ages 13-64)
32

We Are Creating Value Across Categories
Sparkling Beverages Still Beverages
2012 Immediate Consumption Trends1 Juice & Juice Drinks3
34% +10
Value Share Percent Change 31% Point
29% Value
The Coca-Cola Company +5.9% Swing Share
26% Swing
Primary Competitor +4.8% +1.1%
2009 2010 2011 2012
Future Consumption Pricing2 Sports Drinks4
79% 73%
$4.94
+11
$4.74
Point
Value
$4.55
Share
$4.32 16% 21% Swing
2009 2010 2011 2012 2009 2010 2011 2012
1 3 Nielsen Total US, All Measured Channels, Chilled Juice & Juice Drinks (Simply/MM vs Trop/Dole)
Nielsen Total US, Convenience Retail, Immediate Consumption Packages
2 Nielsen Total US, Supers >$2MM, EQ Price, Future Consumption Packages, Per Equivalent Case 4 Nielsen Total US, All Measured Channels, Sports Drinks (Powerade vs Gatorade)
33

We Are Investing in Capabilities to Sustain and Repeat
CUSTOMER GROWTH STRATEGIES
1 2 3 4 5
Provide Drive Leverage Deliver
Advance
“One Voice” Revenue Category Best-in-Class
To Our
Shopper
Growth Advisory Customer
Customers Marketing
Management Capabilities Service
34

North America System Objective: Design & Implement the Most
Effective Business System
MAKE IT
BEST
MAKE IT
BETTER
MAKE IT
WORK
35 35

We Are Investing in System Capabilities
Product Supply & ● Eliminated Waste ● Standardizing Best
Customer Care ● Improved Customer Service Practices
● Identified Further Across CCR
Synergies ● Optimize Processes
● Building Common & Systems
Information ● Optimized CCR Legacy ● Enhance System
Operations Foundation Across
Technology Systems System Capabilities
Human Resources & ● Standardized Benefits ● Accelerating System-
Capability Building Across CCR wide Capability
● Activated HR Strategies Investments
36

We Are Promoting the Category and Our Brands
37

Latin America Group
Driving Sustainable
Growth

We Are Delivering Sustainable and Balanced Growth
3-Year Volume CAGR
2010-2012
6% 7%
5% 5%
3%
Latin Latin Mexico Brazil South
America Center Latin
Group
39

We Are Investing in Brand Coca-Cola
Consumer Favorite Growing
Relevance Brand Leadership
Strong Consumer
Engagement
4%
+ Recruitment
Volume Growth
+ Continuous 3-Year CAGR 2010-2012
Investment
2.1 pts
20x vs Key
Competitor* Share Change**
* Source: Millward Brown (Average of Latin America)
2010-2012
** Source: Nielsen
40

We Are Investing in Our Leading Brands Portfolio
Category Brands 2020 Vision
Juice &
Juice Drinks • Icon of Well-being for
Still Beverages
Sports Drinks • Category Leader
Coffee • Leader in On-Premise
Coffee Solutions
Value- • Establish KO as a Player
Added
Dairy
41

We Are Investing in System Capabilities
Investing Ahead Strengthening Our Price & Pack Architecture
of Demand • Refillables & New IC Entry Packs
• System investment • Revenue Growth Best Practices
commitments • Cooler Placement
− Mexico USD$5B (2010-2014)
− Brazil R$14B (2012-2016) Optimizing Commercial Advantages
− Chile USD$1.3B (2012-2016)
• Innovative Still Beverage Business Models
• Route-to-Market Technology
• Consumer Direct Pilots
Growing in a Sustainable Way
• Recycling Plants
• Community Development Programs
• PlantBottle and Lightweighting
42

We Are Investing Together for a Better Tomorrow
43

We Are Capturing the Opportunity
Leading the Gaining Market Share
Industry 2012 vs 2009
6%
YOY Increase
Volume Value
4% Share Share
2% Global NARTD
0% Sparkling
2010 2011 2012
Still
KO Volume
NARTD Industry Volume*
Personal Consumption
* NARTD excludes milk and bulk water
44

Our Journey to 2020
Past Present Future
• Added $30+ Billion to • Coca-Cola Continues • On Our Way to
Brands in
Market Capitalization to be World’s Most Doubling System
• Sparkling Added 12+ Valuable Brand* Revenues by 2020
Billion Incremental • Growing World’s • Continue Creating
Countries
Transactions Greatest Beverage Sustainable Value
Brand Portfolio While Making a Lasting
Difference
* Per Interbrand’s 2012 Best Global Brands Report
45

Investing
Together for a
Better Tomorrow
CAGNY 2013 ● FEBRUARY 22, 2013