1. Highlights On Coca-Cola
Consolidated Execution
Bill Ellmore
President & COO
Coca-Cola Bottling Company Consolidated

2. A Tailored Architecture For Each Segment
Large Small
Stores Stores
Family Home
Consumption
O ccasion
Away From ON-THE-GO LEISURE
Home / Youth
B rands
P
ack
P
rice $1.79 $2.00 $0.99 $1.39 $1.79
C hannel On Premise / Convenience

3. A Revamped Package Architecture
To Meet Occasion Needs
From To
Coca-Cola
Consolidated
20oz $1.39 16oz $.99 24oz $1.49-1.59
Other
Bottlers
3

4. Entry Price Point Drives Purchase Intent
Entry Size Purchase Intent

5. Maximizing Transactions Through
Systematic “Points of Inspiration”
Perimeter Entrance Cold Vault Impulse Zone Coolers
Incremental
Transactions

6. Engaging Teens: Rekindling The Secret
Formula, Ice Cold

7. Strategy Drives Volume Turnaround
42.9 MM More Consumer
Purchase Occasions
20%
32% Volume
Volume Change vs 20 oz
10% Improvement
0%
-10%
-20%
Prior Twelve Month Trend Launch To Date Change vs Prior Year
Source: Coca-Cola Consolidated, 2009

8. We Are Getting Traction Against Our Objectives
“Sparkling Revitalization” Southeast Sept 2009
YTD vs Prior
Recruit Teens, Weekly+ +1 Pts
Led by Coca-Cola Teen Drinkers
+7 Pts
“Cool”
+2 Pts
2 Liter Purchasing
Grow Household Base*
Households
+13%
Reignite System
System GP $ / Case
Profit Growth
*Source: AC NIelsen

9. A Collaborative Lead Market “Lab”
…To Drive Scaled Value Growth
Southeast
Scale
What
Works
27% of US*
14 Bottlers
• Real Market Proof Points
• Franchise System Power
*Sparkling Volume

10. A Rich Pipeline For A Sparkling Future