With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015! .be Listen and watch the full presentation here: http://bit.ly/1u9q8uK

1. @AnsleyJo
@EricaCampbell
@AptsForRent
#FRMSChat
TRENDS
ERICA CAMPBELL BYRUM
Director of Social Media
Co-Author of Youtility for Real Estate
Recipient of the 2014 PRNews Social Media MVP Award
2015 SOCIAL MEDIA
ANSLEY SUDDERTH
Social Media Training & Communications
Industry Speaker

2. Use #FRMSChat for
the chance to win a
$20 GIFTCARD

3. SOCIAL MEDIA
TRENDS
9

4. 9 SOCIAL MEDIA
TRENDS
1. Cross Functional Team Integration
2. Fill Content with Youtility
3. Social Platform Diversity
4. Image-Based Content Rules
5. Lights, Camera, Micro-Video
6. Activating Employees
7. Real-Time Marketing
8. Go Mobile or Go Home
9. Pay to Play Goes Mainstream

5. 1. CROSS-FUNCTIONAL TEAM INTEGRATION

6. BRANDS WILL BECOME
EVEN SMARTER
ABOUT RESOURCE ALLOCATION
& INVESTMENT.

8. 2. FILL CONTENT WITH YOUTILITY

9. YOUTILITY IS
MARKETING SO USEFUL,
PEOPLE WOULD PAY
FOR IT .
“
”

12. THE DIFFERENCE BETWEEN
HELP AND HYPE IS JUST
TWO LETTERS, BUT THEY
MAKE ALL THE
DIFFERENCE .”
~ @jaybaer
“

13. #1 REAL ESTATE
BOOK ON AMAZON
ONLY $2.99

14. CONTENT MARKETING

15. EDITORIAL CALENDAR
Source: Getcommunity.com

16. CREATE CONTENT
THAT PEOPLE WILL HAVE AN
INCENTIVE TO SHARE.

17. SEARCH & SOCIAL ARE STILL BROS
Photo Credit: Microsoft.com Blog

18. FRESHNESS

19. START HIRING GOOD
CONTENT WRITERS.

20. eBOOK
GIVEAWAY
9

21. 3. SOCIAL PLATFORM DIVERSITY

22. SHOTGUNS TRUMP
RIFLES
- @JAYBAER

23. THE RIFLE APPROACH SAYS DON’T
GET INVOLVED IN A PLATFORM
UNLESS YOU CAN DO IT RIGHT.
- @jaybaer

24. Source: Convince&Convert

25. THE SHOTGUN APPROACH SAYS
YOU SHOULD BE EVERYWHERE
AND THAT TOTAL PLATFORM
SIZE IS SECONDARY.
(AND POSSIBLY IRRELEVANT)
- @jaybaer

26. Source: Convince&Convert

27. eBOOK
GIVEAWAY
9

28. 4. IMAGE-BASED CONTENT RULES

29. Not just #selfies & recipes!

30. WHY IS VISUAL
CONTENT IMPORTANT?

31. 90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco

32. 40%OF PEOPLE
WILL RESPOND BETTER TO
VISUAL INFORMATION THAN
PLAIN TEXT.
Source: Zabisco

33. POSTS WITH
ATTRACT 3X MORE
INBOUND LINKS THAN PLAIN TEXT POSTS.
Source: SEOmoz
VIDEOS

34. VISUAL CONTENT IS
SOCIAL MEDIA-READY.
IT’S EASILY SHAREABLE AND
EASILY PALATABLE.
Source: Wishpond.com

35. VISUAL STORIES HELP PEOPLE
IDENTIFY WITH YOUR
ORGANIZATION.

36. INSTAGRAM - IKEA EXAMPLE

37. INSTAGRAM - IKEA EXAMPLE
Follow IKEA_PS_2014

38. INFLUENCERS

39. INSTAGRAM

40. INSTAGRAM

41. PINTEREST RICH PINS

42. PINTEREST GUIDED SEARCH

43. PINTEREST PIN PICKS

44. PINTEREST NEWS NOTIFICATIONS
The News tab gives you a snapshot of what’s new with
all the different Pinners, brands and boards you follow.

45. UPGRADE YOUR PAST POSTS
Add calls-to-action
in blog post photos.
BEFORE
AFTER

46. Community
Title &
Subtitle
#Hashtags
+1’s
Comments
Summary
Link
Image
Shares

47. GOOGLE HANGOUTS

48. SLIDESHARE

50. BORROWED FORMATS

51. INFOGRAPHICS

52. HTML 5 & PARALLAX
INFOGRAPHICS

53. PUBLISHERS WHO USE
GROW IN TRAFFIC AN AVERAGE OF
MORE THAN THOSE WHO DON’T.
Source: AnsonAlex
INFOGRAPHICS
12%

54. FREE & LOW-COST
EDITING &
DESIGN TOOLS

55. eBOOK
GIVEAWAY
9

56. 5. LIGHTS, CAMERA, MICRO-VIDEO

57. VINE

58. INSTAGRAM - OREO EXAMPLE

59. INTEGRATED CAMPAIGN

60. Source: Raj Qsar
HYPERLAPSE

61. eBOOK
GIVEAWAY
9

62. 6. ACTIVATING EMPLOYEES

63. EMPLOYEE ACTIVATION
Your employees have a vested interest in your
company’s success. They will be your most
committed and enthusiastic ambassadors. Providing
them the opportunity and support to be visible
spokespeople on behalf of your brand drives
employee engagement, inspires collaboration and
improves customer experiences.
- Susan Emerick, IBM
“
”

66. The Power of Pinterest
1,161
}
RUN A CONTEST
Crowdsource content
from employees
and clients.

67. eBOOK
GIVEAWAY
9

68. 7. REAL-TIME MARKETING

70. REAL-TIME TRENDS

71. REAL-TIME TRENDS
#EatTheTweet Installation
monitored social chatter, and
“3D Prints” Oreo flavors that
match actual trending topics
at SXSW
Oreo Trending
Vending Lounge

72. INSTAGRAM TAKEOVERS

73. HOST AN INSTAMEET EVENT
Source: Mashable

74. eBOOK
GIVEAWAY
9

75. 8. GO MOBILE OR GO HOME

76. RESPONSIVE DESIGN

77. IN-APP SEARCH

78. UN-BUNDLING APPS

79. SOCIALIZING WEARABLE TECH
RFID technology allowed spectators to take part in
fun activities around the course and share their
experiences instantly on social media using a special
wristband.

80. eBOOK
GIVEAWAY
9

81. 9. PAY TO PLAY GOES MAINSTREAM

82. THE NEW PLAYERS IN PAID SOCIAL
Source: Sprinklr

83. CASTROL MOTO CASE STUDY
Source: Sprinklr

84. INSTAGRAM & PINTEREST ADS

85. TAKEAWAYS

86. TAKEAWAYS
We are all now media companies and need to think like
journalists.
We need to know each channel and what works best.
We need to dedicate resources to creating visuals and micro-
videos and collecting stories.
The shift to paid has already happened. It’s time to embrace that
shift.
The only constant is change.
1.
2.
3.
4.
5.

88. WE WANT YOUR
INPUT!

89. $20
GIFTCARD

90. AND THE
WINNER IS!