Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
3. • Why Lead Generation Matters
• How Social Media Increases the Impact of Lead
Generation
• 4 Social Channels You Should Be Using to Generate
Leads
• Best Practices for Building Leads via Social Media
• #RESocialChat Application Points and Valuable Links
• Q&A
Agenda
14. Generating Leads with Facebook:
Notes and Videos
Don’t blog? Use the ‘Notes’ and ‘Videos’ feature to post
informative info!
Post informative,
humanizing videos
‘Notes’ is like micro
blogging
15. Generating Leads with Facebook: Events
‘Events’ generate a buzz. A buzz generates interest.
Interest generates foot traffic/leads!
22. Join a weekly Twitter
chat to bounce ideas
off of other real estate
and multifamily
professionals
#RealEstateChat
#AptChat
Generating Leads with Twitter
41. 5 Ways to Generate Leads
• Keep an open line of communication with past
residents, buyers and sellers via Facebook.
• Become the expert in your LOCAL market.
• Create content with high shareability, clickability
and findability.
• Tease out your property’s stellar amenities to get
foot traffic through the door!
42. Valuable Links
• Using LinkedIn to Generate Leads:
• http://www.socialmediaexaminer.com/lead-generation-with-
linkedin/
• Using Google+ to Generate Leads:
• http://blog.hubspot.com/marketing/google-plus-lead-gen-
process-list
• Facebook Real Estate Example:
• https://www.facebook.com/wilmingtonrealestate
• Instagram Real Estate Example:
• http://instagram.com/atlhod
• Instagram Multifamily Example:
• http://instagram.com/ensoatl