Holiday season 2014 is upon us. Many brands are creating campaigns and social initiatives to boost online engagement during this time of togetherness. Now’s the time to come up with a plan to amplify your brand and connect with your audience. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, to discover a plethora of ideas that will carry your brand through the holiday season using marketing trends like: -Repurposing photo assets -Photo-a-day challenges -Crowdsourcing -Social contests

1. ‘Tis the Season to Be Social:
How to Make the Most of the
Holidays This Year
Ansley Sudderth
Social Media Training
& Communications
Coordinator

2. Join the conversation!
Use #RESocialChat
for the chance to
win $20!

3. Agenda
• How Holiday Marketing Differs From Traditional Marketing
• Social Prep Work in 4 Easy Steps
• 5 Festive Social Ideas to Inject in Your Holiday Marketing
• Costume Contest
• Photo-a-Day Contest
• Door Décor Contest
• Food Drive
• Holiday Classics Movie Night
• Valuable Links
• Q&A

4. How Holiday Marketing
Differs From Traditional
Marketing

5. How Holiday Marketing Differs From
Traditional Marketing
• Your content has to compete with a higher
volume of marketing messages
• Your content has to capture your audience’s
attention in less time that usual
• Your content has to stick in your audience's
mind
• Your content has to be time-sensitive

6. Consumers Have to Cut Through the
Clutter

7. Create Content That Stands Out!

8. Social Prep Work in 4 Easy
Steps

9. 1. Prep Your Social
Content
NOW

10. Prep Your Social Posts NOW

11. Schedule Your Seasonal Social Content in
Advance
• Frees up bandwidth
• Allows for more creativity
• Gives you time to get
content approved

12. September 2014 Social Media Posting
Calendar

13. Be a Youtilitywith Your Holiday Content

14. Be a Youtilitywith Your Holiday Content

15. 2. Put Your Social
Feelers Out There

16. Online Listening

17. Reputation Management Playbook
Free eGuides!

18. 3. Make Sure Your
Holiday Branding is On
Point

20. 4. Measure, Track and
Evaluate

21. Monitor, Measure, Metrics

22. Lockdown Your 2015 Budget
• Get Organized
• Prioritize Your Spending
• Share the Load
• Stay Focused
• Take a Break

23. 5 Festive Social
Ideas to Inject in
Your Holiday Marketing

24. 1. Costume Contest
• People LOVE pets!

25. 2. Photo-a-Day Contest
• Over 900 image
assets and
participants in a 31
day period!

26. 3. Door Décor Contest

27. 3. Door Décor Contest
Create a custom
hashtag for
entrants!

28. 4. Food Drive

29. 5. Holiday Classics Movie Night

30. ‘Fall into Fall with Homes.com’
‘Like’ for the chance
to win!

31. #RESocialChat Valuable Links

32. Valuable Links
• 250 Holiday Stock Photos via HubSpot:
• http://offers.hubspot.com/free-holiday-stock-photos?
utm_campaign=HolidaySS47&utm_medium=so
cial&utm_source=slideshare&
• Be a Youtility with Your Seasonal Social Content:
• http://happyhooligans.ca/pumpkin-carving-tip/
• http://pizzazzerie.com/holidays/spider-web-halloween-cupcakes/
• http://www.forrent.com/blog/apt_ent/5-front-door-ideas-fall/
• http://blog.homes.com/2014/09/preparing-your-home-for-
fall-2/

34. Q&A

35. Sources
•http://mashable.com/2013/08/21/social-media-shopping/
•http://www.wearesocialexperts.com/wp-content/uploads/2013/08/keep-calm-be-prepared-
512x300.png
•http://www.punchbowl.com/gridfs/fs/4e8c707e8b28d930f5000692-1317826688
•http://pizzazzerie.com/holidays/spider-web-halloween-cupcakes/
•http://cdn.gowatchit.com/posters/original/movie_4086.jpg
•http://huntingtonharbourmall.com/wp-content/uploads/1230075821940elf_2003_poster1.jpg
•http://estatesatmaitlandsummit.com/wp-content/uploads/2014/08/movie-ticket-5-morgue.jpg
•http://www.clickertraining.com/images/costumes/cos_chia_800.jpg
•http://synthesio.com/corporate/wp-content/uploads/2013/08/Social-
%E2%80%9CListening%E2%80%9D-for-Accurate-Monitoring.jpg
•http://customersrock.net/wp-content/uploads/2010/04/Bunny-listens.jpg
•http://nadel.uk.com/pictures/catalogue/pp/WT10-Metallica-8inch-200mm-Ruler-blue.jpg
•http://www.reputationtool.com/fileadmin/user_upload/home/social-media-monitoring-3.png
•http://blog.openviewpartners.com/files/metrics_analysis_pyramid2.jpg
•http://www.6smarketing.com/wp-content/uploads/2013/03/socialmediaclutter.jpg
•http://www.kristinaustin.com/wp-content/uploads/2011/08/standing-out-from-the-crowd-iStock_
000011589424Small.jpg
•http://bersondeanstevens.com/wp-content/uploads/2014/01/marketing-budget-planning.jpg