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This is Your Brain ©Forfeng Designs
This is Blogging ©Forfeng Designs
This is what your brain feels like every time someone mentions  that you should be blogging ©Forfeng Designs
This is what your brain  SHOULD  feel like, every time someone mentions blogging ©Forfeng Designs
Blogging: Biggest excuse: no time Second biggest excuse: I'm a bad writer, I don't know how  to write or I don’t  think I write well  enough to be interesting  = ©Forfeng Designs
If you email, you can Blog  A Blog can be updated by email. ©Forfeng Designs
[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
[object Object],[object Object],[object Object],©Forfeng Designs
Blogger blogger.com Wordpress wordpress.com Wordpress wordpress.org ©Forfeng Designs
Tumblr http://www.tumblr.com/ Posterous http://www.posterous.com ©Forfeng Designs
©Forfeng Designs
©Forfeng Designs
Summer is the busiest readership, for this inn, averaging about 300 plus readers in off season and 600 or more a month when the inn is busier Inn publishes an average of 2-3 posts per week, most are under 3 sentences long generally with a photo One is a sales post (about a special offer or package or a RECIPE) The other one-two posts are about whats going on in the area, a blurb about a local restaurant or shop or a comment/blurb about something in the area, like a brief post about migrating birds in the area. Since January of this year. 3965 views up to Nov. 12 th Inn shows up DAILY in Google alerts. ©Forfeng Designs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
Photo Liabilities Or  be cautious about what you shoot ©Forfeng Designs
Lovely romantic photos of guests enjoying themselves at your inn ©Forfeng Designs
Slight problem, not that person’s significant other ©Forfeng Designs
Slight problem, not that person’s spouse ©Forfeng Designs
[object Object],[object Object],©Forfeng Designs
[object Object],[object Object],©Forfeng Designs
[object Object],[object Object],©Forfeng Designs
©Forfeng Designs Snitching from Google Images Or stock photo sites without  paying for them is illegal Note the watermarks on both  photos  (photos used for example  purposes only)
©Forfeng Designs
Good inexpensive sources  of stock photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
wylio.com  ,[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
Q. Where do the photos come from? How do I know I can use them on my blog? A. When you use Wylio, you're searching through the millions upon millions of Flickr photos  that have been designated as Creative Commons works by their owners/uploaders. We don't guarantee the validity of the licenses  since we can't control what people decide to upload to Flickr. ©Forfeng Designs
Photo recommendations 1-3 being suggested. ,[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
Group Classwork ,[object Object],©Forfeng Designs
[object Object],[object Object],©Forfeng Designs
[object Object],©Forfeng Designs
Tips ,[object Object],©Forfeng Designs
Tips: advertising your blog ,[object Object],©Forfeng Designs
[object Object],[object Object],[object Object],©Forfeng Designs
[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
[object Object],[object Object],[object Object],©Forfeng Designs
http:// www.reddit.com   http:// www.stumbleupon.com   http:// digg.com /   Social Bookmarking Increasing readership and clickthroughs ©Forfeng Designs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
Easter egging blog posts ©Forfeng Designs
http://simplebooklet.com  ©Forfeng Designs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Forfeng Designs
2 Essential Resources ,[object Object],[object Object],[object Object],©Forfeng Designs
THANK YOU! Further Marketing articles for B&Bs http://chefforfeng.wordpress.com/marketing-for-lodging-resources/ Please email me at  [email_address] If you have questions  or ask me on twitter @forfeng,  I’m usually online for most of the day ©Forfeng Designs

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PAII Blogging seminar January 2011

  • 1. This is Your Brain ©Forfeng Designs
  • 2. This is Blogging ©Forfeng Designs
  • 3. This is what your brain feels like every time someone mentions that you should be blogging ©Forfeng Designs
  • 4. This is what your brain SHOULD feel like, every time someone mentions blogging ©Forfeng Designs
  • 5. Blogging: Biggest excuse: no time Second biggest excuse: I'm a bad writer, I don't know how to write or I don’t think I write well enough to be interesting = ©Forfeng Designs
  • 6. If you email, you can Blog A Blog can be updated by email. ©Forfeng Designs
  • 7.
  • 8.
  • 9. Blogger blogger.com Wordpress wordpress.com Wordpress wordpress.org ©Forfeng Designs
  • 10. Tumblr http://www.tumblr.com/ Posterous http://www.posterous.com ©Forfeng Designs
  • 13. Summer is the busiest readership, for this inn, averaging about 300 plus readers in off season and 600 or more a month when the inn is busier Inn publishes an average of 2-3 posts per week, most are under 3 sentences long generally with a photo One is a sales post (about a special offer or package or a RECIPE) The other one-two posts are about whats going on in the area, a blurb about a local restaurant or shop or a comment/blurb about something in the area, like a brief post about migrating birds in the area. Since January of this year. 3965 views up to Nov. 12 th Inn shows up DAILY in Google alerts. ©Forfeng Designs
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  • 16. Photo Liabilities Or be cautious about what you shoot ©Forfeng Designs
  • 17. Lovely romantic photos of guests enjoying themselves at your inn ©Forfeng Designs
  • 18. Slight problem, not that person’s significant other ©Forfeng Designs
  • 19. Slight problem, not that person’s spouse ©Forfeng Designs
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  • 23. ©Forfeng Designs Snitching from Google Images Or stock photo sites without paying for them is illegal Note the watermarks on both photos (photos used for example purposes only)
  • 25.
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  • 27. Q. Where do the photos come from? How do I know I can use them on my blog? A. When you use Wylio, you're searching through the millions upon millions of Flickr photos  that have been designated as Creative Commons works by their owners/uploaders. We don't guarantee the validity of the licenses  since we can't control what people decide to upload to Flickr. ©Forfeng Designs
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  • 38. http:// www.reddit.com http:// www.stumbleupon.com http:// digg.com / Social Bookmarking Increasing readership and clickthroughs ©Forfeng Designs
  • 39.
  • 40. Easter egging blog posts ©Forfeng Designs
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  • 44. THANK YOU! Further Marketing articles for B&Bs http://chefforfeng.wordpress.com/marketing-for-lodging-resources/ Please email me at [email_address] If you have questions or ask me on twitter @forfeng, I’m usually online for most of the day ©Forfeng Designs