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Social Media and Pharma: 15 Reasons To Believe

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Over the last decade pharma has grappled with the opportunities and challenges of the socialised internet. Much of the original discussion around collaboration, co-creation and communities of practice have been replaced with tactical focus on specific platforms. Social media has dropped from the pharma agenda, replaced in the zeitgeist by digital health, big data and artificial intelligence. To some it is now even boring and passé.

As excited and focussed as I have been on the expansion and possibilities of digital health, I still feel we have only really scratched the surface of the new socialised world and possibilities it holds for Pharma and healthcare. Here are 15 reasons we should still believe in social media for Pharma.

Publié dans : Santé & Médecine

Social Media and Pharma: 15 Reasons To Believe

  1. 1. Social Media & Pharma: 15 Reasons To Believe � Copyright 2018 Foundry� ALEX BUTLER CO-FOUNDER
  2. 2. S O C I A L I S E D I N F O R M A T I O N WIKIPEDIA IS THE GREATEST COLLECTION OF HEALTH INFORMATION EVER BUILT � Copyright 2018 Foundry�
  3. 3. P A T I E N T C E N T R I C I T Y HELPED POPULISE & ACCELERATE THE CONCEPT AND APPLICATION OF PATIENT CENTRICITY � Copyright 2018 Foundry�
  4. 4. P A T I E N T C O M M U N I T I E S THE MOST POWERFUL CONSEQUENCE OF SOCIAL MEDIA FOR HEALTHCARE � Copyright 2018 Foundry�
  5. 5. P A T I E N T A D V O C A T E S EXPERT ADVOCATES WHO SUPPORT AND INFLUENCE � Copyright 2018 Foundry�
  6. 6. I N S I G H T VASTLY IMPROVE OUR UNDERSTANDING OF PATIENTS � Copyright 2018 Foundry�
  7. 7. D I S C O V E R A B I L I T Y HELPING PEOPLE FIND KEY CONTENT TOOLS AND SERVICES � Copyright 2018 Foundry�
  8. 8. C R O W D S O U R C I N G S O L U T I O N S THE CAPABILITY TO BUILD OPEN ACCESS COMMUNITIES OF PRACTICE
  9. 9. C L I N I C A L T R I A L R E C R U I T M E N T THE CAPACITY TO REVOLUTIONISE HOW, WHO AND WHEN PEOPLE PARTICIPATE � Copyright 2018 Foundry�
  10. 10. S U P P O R T I N G R W E HELP TO CHANGE OR REPLACE CLINICAL MARKERS WITH REAL WORLD OUTCOMES � Copyright 2018 Foundry�
  11. 11. P R E D I C T I N G D I S E A S E THE USE OF SOCIAL DATA TO BETTER PREDICT IMPACT OF DISEASE � Copyright 2018 Foundry�
  12. 12. P R O F E S S I O N A L I N F L U E N C E R S � Copyright 2018 Foundry�
  13. 13. G L O B A L D O C T O R C O M M U N I T I E S GLOBAL CONNECTIVITY FOR DOCTORS WITH EACH OTHER AND WITH PATIENTS � Copyright 2018 Foundry�
  14. 14. C o m m u n i c a t i o n o f C l i n i c a l L i t e r a t u r e SPEED, OPENNESS & TRANSPARENCY OF SCIENTIFIC PUBLICATION � Copyright 2018 Foundry�
  15. 15. C H A N G E T H E M O D E L O F M E D I C A L E D U C A T I O N COMMUNITIES SUCH AS FREE OPEN ACCESS MEDICAL EDUCATION #FOAMED � Copyright 2018 Foundry�
  16. 16. R E D E F I N I N G M E D I C A L C O N G R E S S SOCIAL HAS RADICALLY CHANGED INTERACTION AND PERPETUATED CONGRESS TO 365 DAYS A YEAR � Copyright 2018 Foundry�
  17. 17. Thank You � Copyright 2018 Foundry� ALEX BUTLER CO-FOUNDER

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