Over the last decade pharma has grappled with the opportunities and challenges of the socialised internet. Much of the original discussion around collaboration, co-creation and communities of practice have been replaced with tactical focus on specific platforms. Social media has dropped from the pharma agenda, replaced in the zeitgeist by digital health, big data and artificial intelligence. To some it is now even boring and passé.
As excited and focussed as I have been on the expansion and possibilities of digital health, I still feel we have only really scratched the surface of the new socialised world and possibilities it holds for Pharma and healthcare. Here are 15 reasons we should still believe in social media for Pharma.