Applications Built on
B2B eCommerce is becoming pervasive.
Nearly 75% of B2B buyers say buying from
an e-commerce site is more convenient than
buying from a sales rep, and 93% say they
prefer buying online when they’ve already
decided what to buy (Forrester). Despite this
fact, only 25% of B2B companies today actively
sell online (Forrester). Manufacturers and
Distributors have an opportunity to eliminate
order management costs associated with
expensive sales reps and call centers, and
improve efficiencies through eCommerce.
Businesses like yours are able to differentiate
amongst competitors by creating a state-of-the-
art ordering experience for their employees.
Replace and update existing and legacy technology
systems. Start using your call center staff for
more value-adding sales roles, instead of as order
takers. Create a modern ordering experience for
employees that answers their demands for online
ordering capabilities, is accessible through any
type of device and available at any time of day.
Four51 offers a cloud-based B2B eCommerce
platform called OrderCloud(TM), that allows you
to eliminate costs and differentiate amongst
competitors through industry specific solutions
called Order Hubs. The OrderCloud platform is
natively cloud-based and B2B focused with over
9,000 active applications. 17million active users
worldwide rely on the OrderCloud architecture to
place orders, and run their businesses better.
For Manufacturers and Distributors, the
OrderCloud platform allows for applications
like Storefront Order Hubs, Sales Rep Self-
Service Order Hubs and Proposal Builder
(CPQ) Order Hubs. This eBook will walk you
through several examples of how enterprises
like yours have utilized the platform.
Burroughs Payment Systems was looking for a solution to support worldwide
sales of Burroughs image-processing technology through their network of
The new ordering process needed to be cost effective, easy to administer and
use, and allow non-IT staff to manage products and purchasing rules.
Burroughs also needed the system to automatically recognize and apply unique
pricing, purchasing and merchandising rules based on which reseller was
viewing the catalog.
The solution needed to process orders for registered and walk-in customers,
notify users of order status, and accept multiple payment methods. It also
needed to integrate with other systems that managed accounting, manufacturing
supply chain and inventory - while allowing for process scalability and failover.
Four51 created an OrderCloud solution for Burroughs delivering a web store
containing more than 2,000 products that allowed for:
• Easy product management from multiple admin roles
• Automatic ordering to provide discounts for recurring shipments
• Cross Sell/Up Sell
• Specialized pricing based on buyer sign on
• Customized site messages based on buyer sign on
The OrderCloud platform was integrated with Burroughs middleware to reduce
order processing costs and prevent administrative errors. Sales orders are now
fed automatically from OrderCloud into the Burroughs ERP system. Shipment
notifications from OrderCloud are also captured in real time and the back-end
system is updated with applicable data. The project needed to be completed in
less than a month and required the following integration components from the
OrderCloud platform to deliver and receive information:
• SOAP Web Services
• HTTP Request/Response Model Services
• HTTP listener that would allow Four51 the ability to send real time orders
• Web Services Administrator Interface to view and resend XML messages
• Custom Message Processors to modify the XML to meet Burrough’s system
BURROUGHS PAYMENT SYSTEMS
SAVES HUNDREDS OF THOUSANDS
BY SIMPLIFYING ORDER PROCESSING
The OrderCloud solution dramatically reduced costs and provided an interface
that multiple roles within the organization could quickly become comfortable
with using. Burroughs’ migration to Four51 OrderCloud provided the opportunity
to streamline business processes making the commerce system more efficient.
With OrderCloud, Burroughs is able to easily manage their products, inventory
and ordering, saving them time, money and resources. Burroughs is also able
to create custom buying experiences, provide real-time integration, and save
hundreds of thousands of dollars per year through more efficient ordering
Founded in 1886, Burroughs is a Plymouth, Mich. based global provider of
document and payment processing image technology, cash-automation
solutions and services to financial institutions and retailers. Its products provide
banks and commercial customers with safe, secure and prompt document and
cash processing that improves operational efficiencies and payment security.
With more than 100 years of history, Burroughs is recognized as the industry
leader in image-processing technology from web-enabled branch and merchant
capture devices to high-speed reader/sorters in some of the largest payment-
processing centers worldwide.
photo courtesy of wikimedia.
Staples is a global company with retail and delivery businesses serving
customers in over 25 countries. In addition to its 1,800 retail locations and online
B2C sites that offer office supplies and office technology, Staples supports over
400 enterprise B2B Corporate Accounts through its SPS division. Each of these
400 unique corporate contract customers has a different brand and product set.
In addition, each account requires its own procurement rules, user permissions,
and corporate organizational hierarchies. The complexities of managing a single
enterprise account, let alone 400 of them, is a massive operational challenge.
Managing that challenge cost-effectively is yet another hurdle.
Staples knew that in order to keep these corporate customers happy and
engaged, they needed to improve control over pricing, merchandising and
service by streamlining the administration of their B2B platform and eliminating
disparate supplier technologies from their customer-facing solution.
Staples chose to implement Four51’s OrderCloud platform to tackle the
complexities of their customer requirements while helping them control the cost
of service delivery. OrderCoud's multi-tenant, cloud-based architecture allows
Staples to manage their entire B2B enterprise customer base from a single
administrative interface, dramatically reducing customer set up and admin time.
In addition, OrderCloud's API allows seamless integration into Staples back-
end systems, driving additional automation to reduce both cost and errors. The
Staples solution is comprised of:
• Over 400 uniquely branded customer experiences administered from one
single administrative platform
• Individualized procurement processes uniquely defined for each
• Configurable permissions assigned at the company, group or user level
allowing granular user experiences to be created within sites
• Shared product capability across sites to minimize administration and
create fast, efficient client implementations
• OrderCloud's parallel and serial approval rules engine which allows the
creation of infinite approval scenarios to quickly duplicate each client's
existing procurement environment
• Order and shipping integration to Staples fulfillment systems via the
STAPLES DELIVERS OVER 400 UNIQUELY
BRANDED B2B SITES THROUGH A SINGLE
ADMIN INTERFACE ON ORDERCLOUD
OrderCloud allowed Staples to consolidate its customer-facing B2B solutions
onto a single, integrated commerce platform. By taking advantage of
OrderCloud's multi-tenant, cloud-based architecture and robust API, Staples
achieved both implementation speed and cost-effective administration of its
highly complex customer base. Staples is now receiving tens of thousands of
fully automated monthly orders.
Staples makes it easy to make more happen with more products and more ways
to shop. Through its world-class retail, online and delivery capabilities, Staples
lets customers shop however and whenever they want, whether it’s in store,
online or on mobile devices. Staples has been making it easy for businesses
for 27 years with thousands of associates worldwide. Headquartered outside
of Boston, Staples operates throughout North and South America, Europe, Asia,
Australia and New Zealand. More information about Staples (Nasdaq: SPLS) is
available at staples.com®.
Flickr photo by Mike Mozart
Bremer Bank is a privately owned, full-service banking, investment, wealth
management, trust and insurance company based out of St. Paul, Minnesota.
With nearly 2,000 employees and counting, they got to a point in their business’
growth story where they realized they had a process improvement opportunity.
Hundreds of marketing and sales sheets lived on multiple pages of a
legacy company intranet platform that was difficult finding the correct
sell sheet could be both challenging and time-consuming when you
needed documents from multiple business lines, as they were all
located on seperate intranet pages. Employees also needed access to a
printer where they would print-on-demand the marketing materials on
company template paper in order to get them in front of customers.
In addition, Bremer had maintained a separate system for proposal creation
where Marketing employees could upload a limited number of sell sheets
to it. Every time a sell sheet changed, they had to upload a new document
to this proposal system and to the intranet. There was no option to preview
what each document was – employees had to guess and hope it was the right
one when the proposal was created, or go to the separate intranet site and
open the document there to see what it was. Sometimes users needed to add
additional documents to their proposal (ones that weren’t part of the marketing
library) and there was no way to do that. Documents couldn’t be customized,
creating a very disjointed experience for both employees and customers.
This presented several operational challenges.
As Bremer’s employees and customers started to become more and more
mobile-centric with expectations around real-time business communication,
the marketing team knew they needed a better, more flexible solution
for employees, and one that didn’t require the high level of maintenace
that their intranet system did. With the current system, materials that
banking and financial reps needed to do business couldn’t be accessed
out in the field, because they needed to be printed on the templated
paper in order to pass brand standards. They also couldn’t be emailed,
eliminating the preferred distribution method for most customers today.
BREMER CREATES A CUSTOM PROPOSAL
BUILDER APP WITH ORDERCLOUD
With Ordercloud, Bremer Bank was able to create a custom marketing
and sales material library, and an easy-to-use proposal builder app for
their employees. The site is accessible by retail and business bankers,
trust officers, insurance agents and more. The functionality and flexibility
allowed Bremer to create a robust marketing sell sheet system with a more
modern user experience. The new OrderCloud platform allows users to:
• Search for documents using a menu or keyword, preview
documents, download unbranded for printing on template
paper, or download branded for emailing.
• Create custom proposals that include a customizable cover
letter and can contain additional documents that they couldn’t
previously attach. After creating the proposal, it can be saved in
the system for later use or editing, or they can be sent to Bremer’s
in-house print shop for printing and binding if desired.
With OrderCloud, Bremer Bank anticipates a large increase in the
number of employees creating proposals, and thus an increase in
business. Employees have reported the new system is easy to use,
provides a comprehensive view of marketing materials available,
allows for quick turn-around on the distribution of proposals, and
creates the perception that Bremer Bank is more customer-centric.
Four51’s OrderCloud gave us the functionality and flexibility
we needed to create a robust marketing sell sheet system
that was easy to use across the entire company.”
-Lori T., Marketing Program Manager
Relationship building is critical in our business. Staying close to clients is a
Bremer priority and developing trusted partnerships is one of our strengths. In
both good times and bad, we listen to clients, learn of their needs and identify
individual solutions that transform a world of possibilities into financial realities.
We make decisions locally, while offering products and services with a global
reach to help clients succeed. Bremer is only as financially healthy as the clients
we serve. That drives us to meet clients’ specific needs and do everything we
can to enhance their financial health. Ultimately, if our clients are successful,
Bremer is successful.
Services: Full-service banking, investment, wealth management, trust and
Clients: Individuals and families, large and mid-sized corporations, small
businesses, agribusinesses, nonprofits, public and government entities
Locations: Offices throughout Minnesota, North Dakota and Wisconsin.
Thousands of MoneyPass® ATMs nationwide and online and mobile banking
Headquarters: Saint Paul, Minnesota
Ownership: Privately owned by the Otto Bremer Foundation and Bremer
Employees: Nearly 2,000
About Bremer Bank