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Consulting

Big Data Industry Solutions and
Services in SPAIN

February 2014

1

© Copyright OIES Consulting All rights reserved.
Who´s generating Big Data
Mobile devices
(tracking all objects
all the time)

Social media and networks
(all of us are generating data)

Scientific instruments
(collecting all sorts of data)

What’s driving Big Data

The progress and innovation is no longer
hindered by the ability to collect data, but,
by the ability to manage, analyze,
summarize, visualize, and discover
knowledge from the collected data in a
timely manner and in a scalable fashion
2

Sensor technology and networks
(measuring all kinds of data)

- Optimizations and predictive analytics
- Complex statistical analysis
- All types of data, and many sources
- Very large datasets
- More of a real-time

- Ad-hoc querying and reporting
- Data mining techniques
- Structured data, typical sources
- Small to mid-size datasets

© Copyright OIES Consulting. All rights reserved.
Why Big Data Industry Solutions ?

Industry Needs

Challenges

Big Data must create value.

Lack of software / Technology

Big Data must help to conduct
controlled experiments to make
better management decisions.

Lack of analytics skills

Big Data should allow evernarrower segmentation of
customers and therefore much
more precisely tailored
products or services.

Already using but poor Value
for business

Big Data Analytics should
substantially improve decisionmaking.
Big Data must be used to
improve the development of
the next generation of products
and services.

Insufficient Budget

ISVs build industry specific
solutions on top of Big Data
platforms to Accelerate Time to
Value Big Data for customers.
Know the data characteristics in
each industry
Get familiar with industryspecific business problems

Opportunities
Big data industry solution will
enable organization to tackle
complex problems that
previously could not be
solved.
Understand where the
spending is happening
Match market needs with own
and partner solutions and
capabilities
Availability of industry specific
platform based solutions will
be able to leverage Big Data
and Analytics without making
heavy upfront investments

Business user need utilize
familiar and easy to use tools
that leverage customer’s
existing investments

3

© Copyright OIES Consulting. All rights reserved.
What Big Data Industry Solutions ?

Big Data Use Cases
1

•
•
•
•

Optimize offers and cross sell
Contact center efficiency and problem resolution
Payment fraud detection and investigation
Counterparty credit risk management

2

•
•
•

Advanced condition monitoring
Drilling surveillance & optimization
Production surveillance & optimization

3

•
•
•
•

Distribution load forecasting and scheduling
Create targeted customer offerings
Condition-based maintenance - Smart meter analytics
Enable customer energy management

4

•
•
•

Price Optimization Models
Synchronize prices hourly with demands, inventory and competence
Personalize real time offers (location, segment by behavior, channel)

5

•
•
•
•

Pro-active call center
Smarter campaigns
Network analytics
Location-based services

6

•
•
•

Sample Customers

Customer analytics and loyalty marketing
Capacity & pricing optimization
Predictive maintenance optimization

4

1 Finance
2 Oil & Gas
3 Utilities
4 Retail
5 Telco
6 Transportation

© Copyright OIES Consulting. All rights reserved.
How to find the right Industry solution vendor ?

5

© Copyright OIES Consulting. All rights reserved.
Which Big Data Industry Solution Vendor ?
Big Data Industry Solutions
Massively Parallel
Processing
Cloud

NO SQL

Business Intelligence/
Data Visualization

ETL
DataBases
6

© Copyright OIES Consulting. All rights reserved.
DELIVERY MODEL FOR BIG DATA INDUSTRY SOLUTIONS

SI PARTNER
•
TRANFORMATION
THROUGH
INDUSTRY
BIG DATA
INNOVATION

•
•
•

Big Data Innovation
Revolution
Big Data Innovation
Management
Big Data Innovation Factory
Big Data Innovation People

IMPROVING
EFFICIENCY AND
PERFORMANCE
WITH INDUSTRY
BIG DATA

INDUSTRY
BIG DATA
SOLUTION
PROGRAM
MANAGEMENT
OFFICE (PMO)

•
•
•
•

PMO Models
Project Management
Support customer PMOs
Business Transformation
Program Management

INDUSTRY
BIG DATA
IT
TRANSFORMATION

7

•

•
•
•
•

IT Strategy and Performance
Customer Management
Service Management
Resource Management

•
•

Business Process
Management (BPM)
Cost Analytics
Reporting / Scorecards

•

Strategy and Business
Innovation through
Industry Solution Analytics.

•

Strategy & Business
Model Innovation with
Analytics

•

Business Process
improvements through
Industry Solution Analytics.

•

Scalable Analytics
Solutions for Growth &
Efficiency

•

Interim Project Manager for
Industry Solution Analytics
projects.

•

Designing the New
Data & Analytics
Infrastructure &
Organisation .

•

Industry Analytics Strategy
Services.

© Copyright OIES Consulting. All rights reserved.
Go To Market Strategy

Demand Creation Process
Market Sizing – Defining the addressable and served local Spanish market.
Solution - Define the customized solution and the compelling messaging going to local Spanish market.
Right Sales Tools – Customized for local Spanish market, industry and customer
Demand Management – Lead Management (lead scoring, lead nurturing)
Offer: Create compelling offers that are relevant for buyers.
Integrated Marketing Plan - Align all marketing resources to support the initiative in a sustained manner

Who are we selling
•

•

Deal size between 100K-500K €

•

8

Large companies in Industries (Telco, Finance, Oil&Gas,Utilities,Transportation,Retail) that are
best suited for our Industry Big Data Solution offering with average sales cycle 3-6 months

We focus on existing customers that we already have contact either an approver, champion
decision maker, recommender or influencer

© Copyright OIES Consulting. All rights reserved.
Value Proposition – A Win-Win ecosystem
• Increase number of Qualified Leads
• Better ratio of Win opportunities
• Increase Sales Revenue
• Reduce sales cost and control operating expenses

Big Data
Industry
Solutions
Vendors

• OIES identifies innovative Big Data industry
solutions interested in reaching local market and
vets them with target customers through qualified
local System Integrator channel.
• OIES provides expert Industry Analytics Solution
Sales team to capture local market share and
seasoned and solution trained BI consultants in
to guarantee project delivery success.

• Largest Deals
• New BI practice. Growth your
business
• Best Value to Customers

System
Integrator

• Big Data/BI Analytics Industry consultants expert to
support you make insightful decisions about significant
changes in your business.

Becomes the preferred
choice for Business
Development and
Advisory Services for
Big Data Industry
Solution vendors

Help companies streamline
their data infrastructure in the
Big Data world and build an
analytics driven organization
while creating a hybrid analytics
service with a model that
combines Strategic in-house
COE capability with Outsourced
analytics in global delivery
model.

Customers

• More data driven, measurable and transparent
organization with industry and Big Data strategy,
• Industry analytics to enable faster decisions, concrete
actions, better business operations, and growth.

9

© Copyright OIES Consulting. All rights reserved.
Summary
OIES Big Data Industry Solution
Services in Spain
Charter

Establish OIES as the “Go To” organization for Big Data Industry
solutions engagement delivery in SPAIN
Scale through local or Global SI, ISV resources and offshore resources

TRANFORMATION THROUGH INDUSTRY BIG DATA INDUSTRY INNOVATION

Offerings

IMPROVING EFFICIENCY AND PERFORMANCE WITH INDUSTRY BIG DATA
INDUSTRY BIG DATA SOLUTION PROGRAM MANAGEMENT OFFICE (PMO)
INDUSTRY BIG DATA SOLUTIONS AS PART OF IT TRANSFORMATION
Strategy & Business Model Innovation aligned with Industry BI/Big Data Analytics
solutions

Capabilities

Scalable Industry Big Data/BI Analytics Solutions for Growth & Business Process
Efficiency
Big Data/BI industry solution infrastructure and organization design and deployment

Contacts
10

OIES: Francisco Maroto francisco.maroto@oies.es

© Copyright OIES Consulting. All rights reserved.

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Oies Big Data Industry Solution Services in Spain

  • 1. Consulting Big Data Industry Solutions and Services in SPAIN February 2014 1 © Copyright OIES Consulting All rights reserved.
  • 2. Who´s generating Big Data Mobile devices (tracking all objects all the time) Social media and networks (all of us are generating data) Scientific instruments (collecting all sorts of data) What’s driving Big Data The progress and innovation is no longer hindered by the ability to collect data, but, by the ability to manage, analyze, summarize, visualize, and discover knowledge from the collected data in a timely manner and in a scalable fashion 2 Sensor technology and networks (measuring all kinds of data) - Optimizations and predictive analytics - Complex statistical analysis - All types of data, and many sources - Very large datasets - More of a real-time - Ad-hoc querying and reporting - Data mining techniques - Structured data, typical sources - Small to mid-size datasets © Copyright OIES Consulting. All rights reserved.
  • 3. Why Big Data Industry Solutions ? Industry Needs Challenges Big Data must create value. Lack of software / Technology Big Data must help to conduct controlled experiments to make better management decisions. Lack of analytics skills Big Data should allow evernarrower segmentation of customers and therefore much more precisely tailored products or services. Already using but poor Value for business Big Data Analytics should substantially improve decisionmaking. Big Data must be used to improve the development of the next generation of products and services. Insufficient Budget ISVs build industry specific solutions on top of Big Data platforms to Accelerate Time to Value Big Data for customers. Know the data characteristics in each industry Get familiar with industryspecific business problems Opportunities Big data industry solution will enable organization to tackle complex problems that previously could not be solved. Understand where the spending is happening Match market needs with own and partner solutions and capabilities Availability of industry specific platform based solutions will be able to leverage Big Data and Analytics without making heavy upfront investments Business user need utilize familiar and easy to use tools that leverage customer’s existing investments 3 © Copyright OIES Consulting. All rights reserved.
  • 4. What Big Data Industry Solutions ? Big Data Use Cases 1 • • • • Optimize offers and cross sell Contact center efficiency and problem resolution Payment fraud detection and investigation Counterparty credit risk management 2 • • • Advanced condition monitoring Drilling surveillance & optimization Production surveillance & optimization 3 • • • • Distribution load forecasting and scheduling Create targeted customer offerings Condition-based maintenance - Smart meter analytics Enable customer energy management 4 • • • Price Optimization Models Synchronize prices hourly with demands, inventory and competence Personalize real time offers (location, segment by behavior, channel) 5 • • • • Pro-active call center Smarter campaigns Network analytics Location-based services 6 • • • Sample Customers Customer analytics and loyalty marketing Capacity & pricing optimization Predictive maintenance optimization 4 1 Finance 2 Oil & Gas 3 Utilities 4 Retail 5 Telco 6 Transportation © Copyright OIES Consulting. All rights reserved.
  • 5. How to find the right Industry solution vendor ? 5 © Copyright OIES Consulting. All rights reserved.
  • 6. Which Big Data Industry Solution Vendor ? Big Data Industry Solutions Massively Parallel Processing Cloud NO SQL Business Intelligence/ Data Visualization ETL DataBases 6 © Copyright OIES Consulting. All rights reserved.
  • 7. DELIVERY MODEL FOR BIG DATA INDUSTRY SOLUTIONS SI PARTNER • TRANFORMATION THROUGH INDUSTRY BIG DATA INNOVATION • • • Big Data Innovation Revolution Big Data Innovation Management Big Data Innovation Factory Big Data Innovation People IMPROVING EFFICIENCY AND PERFORMANCE WITH INDUSTRY BIG DATA INDUSTRY BIG DATA SOLUTION PROGRAM MANAGEMENT OFFICE (PMO) • • • • PMO Models Project Management Support customer PMOs Business Transformation Program Management INDUSTRY BIG DATA IT TRANSFORMATION 7 • • • • • IT Strategy and Performance Customer Management Service Management Resource Management • • Business Process Management (BPM) Cost Analytics Reporting / Scorecards • Strategy and Business Innovation through Industry Solution Analytics. • Strategy & Business Model Innovation with Analytics • Business Process improvements through Industry Solution Analytics. • Scalable Analytics Solutions for Growth & Efficiency • Interim Project Manager for Industry Solution Analytics projects. • Designing the New Data & Analytics Infrastructure & Organisation . • Industry Analytics Strategy Services. © Copyright OIES Consulting. All rights reserved.
  • 8. Go To Market Strategy Demand Creation Process Market Sizing – Defining the addressable and served local Spanish market. Solution - Define the customized solution and the compelling messaging going to local Spanish market. Right Sales Tools – Customized for local Spanish market, industry and customer Demand Management – Lead Management (lead scoring, lead nurturing) Offer: Create compelling offers that are relevant for buyers. Integrated Marketing Plan - Align all marketing resources to support the initiative in a sustained manner Who are we selling • • Deal size between 100K-500K € • 8 Large companies in Industries (Telco, Finance, Oil&Gas,Utilities,Transportation,Retail) that are best suited for our Industry Big Data Solution offering with average sales cycle 3-6 months We focus on existing customers that we already have contact either an approver, champion decision maker, recommender or influencer © Copyright OIES Consulting. All rights reserved.
  • 9. Value Proposition – A Win-Win ecosystem • Increase number of Qualified Leads • Better ratio of Win opportunities • Increase Sales Revenue • Reduce sales cost and control operating expenses Big Data Industry Solutions Vendors • OIES identifies innovative Big Data industry solutions interested in reaching local market and vets them with target customers through qualified local System Integrator channel. • OIES provides expert Industry Analytics Solution Sales team to capture local market share and seasoned and solution trained BI consultants in to guarantee project delivery success. • Largest Deals • New BI practice. Growth your business • Best Value to Customers System Integrator • Big Data/BI Analytics Industry consultants expert to support you make insightful decisions about significant changes in your business. Becomes the preferred choice for Business Development and Advisory Services for Big Data Industry Solution vendors Help companies streamline their data infrastructure in the Big Data world and build an analytics driven organization while creating a hybrid analytics service with a model that combines Strategic in-house COE capability with Outsourced analytics in global delivery model. Customers • More data driven, measurable and transparent organization with industry and Big Data strategy, • Industry analytics to enable faster decisions, concrete actions, better business operations, and growth. 9 © Copyright OIES Consulting. All rights reserved.
  • 10. Summary OIES Big Data Industry Solution Services in Spain Charter Establish OIES as the “Go To” organization for Big Data Industry solutions engagement delivery in SPAIN Scale through local or Global SI, ISV resources and offshore resources TRANFORMATION THROUGH INDUSTRY BIG DATA INDUSTRY INNOVATION Offerings IMPROVING EFFICIENCY AND PERFORMANCE WITH INDUSTRY BIG DATA INDUSTRY BIG DATA SOLUTION PROGRAM MANAGEMENT OFFICE (PMO) INDUSTRY BIG DATA SOLUTIONS AS PART OF IT TRANSFORMATION Strategy & Business Model Innovation aligned with Industry BI/Big Data Analytics solutions Capabilities Scalable Industry Big Data/BI Analytics Solutions for Growth & Business Process Efficiency Big Data/BI industry solution infrastructure and organization design and deployment Contacts 10 OIES: Francisco Maroto francisco.maroto@oies.es © Copyright OIES Consulting. All rights reserved.