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CRM & SharePoint Where do we draw the line?
Agenda What is… The Playing Field Who’s Acronym is it Anyway? Traditional Application of Principles Examples of Overlap?	 Real-World Example Summary
What is SharePoint? *Platform Benefits Better internal communications Automate internal business processes Reduce time to find & create content Enhance staff productivity
What is CRM? xRM Benefits Enhance client interaction Info surround client easily accessible Sales Service Marketing Store client related IP for better transparency
The RugbyPlaying Field
Acronyms Demystified CRM – Customer Relationship Management xRM– Anything Relationship Management ECM – Enterprise Content Management BPM – Business Process Management FCS – Fun, Cool, Stuff
Traditional Application
Customer Facing
Customer Facing Service Call centre Sales ,[object Object]
Leads, Opportunities, Quotes
Marketing
Campaigns via email and other,[object Object]
Internally Facing
Internally Facing ECM Creating, Storing, Categorising, Consuming and Managing ALL content More than just documents Web, Scans, Communication, Documents, * BPM Automate and IMPROVE internal business processes FCS (Non work related cool stuffs)
Examples of Overlap? Doc Mgmt. – Scanning = Proof Workflow (Countless Scenarios) CRM also has workflow component Search CRM also has search Reports Not to mention xRM SharePoint Extranet?
DEMO

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IW - SharePoint and CRM

  • 1. CRM & SharePoint Where do we draw the line?
  • 2. Agenda What is… The Playing Field Who’s Acronym is it Anyway? Traditional Application of Principles Examples of Overlap? Real-World Example Summary
  • 3. What is SharePoint? *Platform Benefits Better internal communications Automate internal business processes Reduce time to find & create content Enhance staff productivity
  • 4. What is CRM? xRM Benefits Enhance client interaction Info surround client easily accessible Sales Service Marketing Store client related IP for better transparency
  • 6. Acronyms Demystified CRM – Customer Relationship Management xRM– Anything Relationship Management ECM – Enterprise Content Management BPM – Business Process Management FCS – Fun, Cool, Stuff
  • 9.
  • 12.
  • 14. Internally Facing ECM Creating, Storing, Categorising, Consuming and Managing ALL content More than just documents Web, Scans, Communication, Documents, * BPM Automate and IMPROVE internal business processes FCS (Non work related cool stuffs)
  • 15. Examples of Overlap? Doc Mgmt. – Scanning = Proof Workflow (Countless Scenarios) CRM also has workflow component Search CRM also has search Reports Not to mention xRM SharePoint Extranet?
  • 16. DEMO
  • 17. In Summary Horses 4 Courses CRM in SharePoint? Build vs Buy CRM Options Mobile Online SharePoint (on premise), CRM (cloud)

Editor's Notes

  1. I know using acronyms are usually a no-no, but I’ve put it here for a reason. I want to expose the audience to this, and then explain it.
  2. Will add some images here.
  3. Here I’ll explain each one of the terms with an easy to understand business related example. xRM – Vendor, Supplier, Compliance, Employee, LAB, *
  4. Explain the traditional fits for the products. Start conversation of where they cross over.
  5. Explain a scenario whereby user would work exclusively in one sphere vs the other. By other I’m referring to the internally facing.
  6. Show relationship between items delivered via SharePoint. Explain a scenario whereby user would work exclusively in one sphere vs the other. By other I mean “Customer Facing”.
  7. In the demonstration I will go tackle the following:Show a bit of Sales (Opportunity capture)Show a bit of Service (Capture support case)Cross over into SharePoint:Load proposalSearch for content