Effective Product Ownership
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This document discusses effective product ownership. It emphasizes that product owners must define and translate a vision into value that is delivered incrementally for the business, customers, and team. Product owners deliver value by building a "value team" of stakeholders to understand perspectives and mine for requirements, then ordering and prioritizing requirements through techniques like Kano analysis and MoSCoW. Product owners should "artifact" requirements by documenting the intended audience, source, and discovery method to provide context.
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Effective Product Ownership
- 1. EFFECTIVE PRODUCT OWNERSHIP Frank Saucier, Executive and Agile Coach franks@FreeStandingAgility.com
- 2. 2 SHOW OF HANDS © FreeStanding Agility 2013
- 3. 3 TIME TO PLAY “WHAT’S MORE VALUABLE” © FreeStanding Agility 2013
- 4. 4 What’s More Valuable? [A] [B] © FreeStanding Agility 2013
- 5. 5 Who’s Your Customer? © FreeStanding Agility 2013
- 6. 6 What’s More Valuable? [A] [B] © FreeStanding Agility 2013
- 7. 7 What Are You Building? © FreeStanding Agility 2013
- 8. 8 What’s More Valuable? [A] [B] © FreeStanding Agility 2013
- 9. 9 What’s In Your Way? © FreeStanding Agility 2013
- 10. Product Owner Skills 10 WHAT ARE THE CHARACTERISTICS OF AN EFFECTIVE PO? © FreeStanding Agility 2013
- 11. 11 Product Owner • Able to define a vision. • Able to translate the vision into value. • Able to deliver the value incrementally and sustainably. © FreeStanding Agility 2013
- 12. 12 Value Is Perceived & Dynamic • Depends on perspective. • Depends on time. • Depends on circumstance. © FreeStanding Agility 2013
- 13. 13 WHO DO PRODUCT OWNERS DELIVER VALUE TO? © FreeStanding Agility 2013
- 14. 14 “Triple View” Product Owner Business Customer Team © FreeStanding Agility 2013
- 15. 15 Business View Value • Provide a return on investment • Meet a contract obligation • Improve time to market • Grow market share • Generate equity © FreeStanding Agility 2013
- 16. 16 Customer View Value • Deliver working software • Improve quality • Save time • Save money • Listen to their requests © FreeStanding Agility 2013
- 17. 17 Team View Value • Improve engineering practices • Reduce uncertainty • Gain knowledge • Improve productivity • Shed technical debt © FreeStanding Agility 2013
- 18. 18 Value Timeline Business (investment value) Value Customer (product value) Team (knowledge value) Time © FreeStanding Agility 2013
- 19. 19 BUILDING A “VALUE TEAM” © FreeStanding Agility 2013
- 20. 20 “Value Team” Members • Users • Trainers • Purchasers • Technical support • Sales • Business analysts • Marketing • Executives • Domain experts • Former customers • Developers • Other POs • Architects • Competitors © FreeStanding Agility 2013
- 21. 21 MINING THE VALUE TEAM © FreeStanding Agility 2013
- 22. 22 Value Mining Techniques • Conversations • Interviews • Questionnaires • Experiments • Observing users • Paper prototyping • Product visioning © FreeStanding Agility 2013
- 23. 23 ORDERING THE VALUE © FreeStanding Agility 2013
- 24. 24 Sensemaking Stakeholders Uncertainty Product Complexity Owner Scrum Team © FreeStanding Agility 2013
- 25. 25 Value Ordering Perspectives • Kano Analysis • MoSCoW • Risk-Reward • Relative Value Points © FreeStanding Agility 2013
- 26. 26 “Artifacting” the Product Backlog • “Triple View” value type: Who is it for? • “Value Team” source: Where did it come from? • “Value Mining” method: How was it found? © FreeStanding Agility 2013
- 27. 27 CLASSES © FreeStanding Agility 2013
- 28. 28 FreeStanding Agility 1-Day Classes • Agile and Scrum Fundamentals Tuesday 2/26, Waltham, MA $249 (earn 7.5 PDUs) • Product Owner Skills Wednesday 2/27, Waltham, MA $399 (earn 7.5 PDUs) • Scrum Master Skills Wednesday 3/27, Waltham, MA $249 (earn 7.5 PDUs) © FreeStanding Agility 2013
- 29. 29 TIME TO LAND THE PLANE: QUESTIONS & TAKE-AWAYS © FreeStanding Agility 2013
Notes de l'éditeur
- Prep: Create the tools: Purpose/Agenda, Parking Lot, Ground Rules, Action List, Decisions Ground Rules: Be on time; we will start and end on time One conversation at a time Electronics used only by exception Breaks approximately every 2 hours Others? What will improve your workshop experience? Can we get agreement? (Teach consensus check – roman vote) © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- 02/06/13 Product Skills Skills
- 02/06/13 Product Skills Skills
- Product Skills Skills 02/06/13 © FreeStanding Agility 2012-2013
- © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- Not personas. I’m talking real honest to goodness people. Product Skills Skills 02/06/13 © FreeStanding Agility 2012-2013
- © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- Kano Analysis (Indifferent, Basic, Performance, Delighters) MoSCoW (Must, Should, Could, Won’t) Risk-Reward (4 box model) Relative Value Points (value velocity) Product Skills Skills 02/06/13 © FreeStanding Agility 2012-2013
- Product Skills Skills 02/06/13 © FreeStanding Agility 2012-2013
- © FreeStanding Agility 2012-2013 02/06/13 Product Skills Skills
- Kano Analysis (Indifferent, Basic, Performance, Delighters) MoSCoW (Must, Should, Could, Won’t) Risk-Reward (4 box model) Relative Value Points (value velocity) Product Skills Skills 02/06/13 © FreeStanding Agility 2012-2013
- 4:50 Closing circle 02/06/13 Product Skills Skills