In these slides we recommend 4 different digital marketing solutions for the ARA Certified AutoGlass Network. Create a branded online directory for ARA certified glass shops that can be found online.This would help brand the network and make it easier for consumers to find certified glass shops online Help individual certified glass shops capture more online reviews on Google, YELP, YP.ca and online directory. This would help individual certified glass shops with their online presence Create a social media presence for certified network and network members. This would help certified glass network attract work via social media sites Create a mobile app for certified network. 87% of consumers prefer apps over standard browser searches on mobile devices This would help differentiate the network, make it easier for consumers to connect with network members and schedule appointments

1. Creating a Successful Digital Marketing Solution for the
ARA Certified AutoGlass Network
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2. Present Situation
• There were more than 16,250 online Google searches performed for
windshield replacement, repair and other related keywords in April 2015 in
the top 11 cities in BC. (See slides 15-25)
• About 50% completed on a mobile device
• There are 21 Certified Glass locations in these cities
• Suggested Google PPC AD bid rates are high
• Google and YELP are most prevalent online review sites
• There is no online directory for ARA certified shops
• All shops must fend for themselves for online marketing
• No social media presence for certified shop network
• Unable to find a mobile app for group.
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3. Recommendations
• Create a branded online directory for ARA certified glass shops that can be found
online
• This would help brand the network and make it easier for consumers to find certified glass
shops online
• Help individual certified glass shops capture more online reviews on Google, YELP,
YP.ca and online directory
• This would help individual certified glass shops with their online presence
• Create a social media presence for certified network and network members
• This would help certified glass network attract work via social media sites
• Create a mobile app for certified network
• 87% of consumers prefer apps over standard browser searches on mobile devices
• This would help differentiate the network, make it easier for consumers to connect with
network members and schedule appointments
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4. What is a Branded Online Directory and What
are the Benefits?
Examples of Online Directories
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5. What Would the ARA Certified Glass Network
Directory Include??
• Custom Design
• Complete Full Page Listing for every member that is automatically
optimized for Google.
• Member could upload their Profile Photo, Logo, CV, Videos, Files, &
more.
• Create photo albums, service listings, and more
• Select multiple locations such cities, & postal codes.
• Member could promote their listing via social sharing tools, badges, &
built-In email tools.
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6. What Would the ARA Certified Glass Network
Directory Include??
• Member Blogs for User-Created Content, includes commenting and
social sharing.
• Contact Importer so Members can Invite Friends & grow your site
more rapidly.
• Deal & Coupon Engine so members can create, manage and promote
offers.
• Accept or decline reviews and Comments from visitors on your
members’ profiles.
• More..
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7. Generic Example of a Directory Home Page
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8. How would we Help individual certified glass shops capture
more online reviews on Google, YELP, YP.ca and the online
directory?
Auto Industry’s Most
Powerful Online Review
and Reputation
Marketing Service
www.thereviewengine.com
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9. Review Engine Automated Review Request
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10. Review Engine Automated Notifications
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11. The Review Engine
service is already
approved by ARA
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12. Create a Social Media
Presence for “The
Network” and for
Individual Members
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13. 13
Potential Mobile App Idea

14. Estimated Investment
• Create a branded online directory for ARA certified glass shops that can be found online
• Initial Investment: $5000.00 ($CN)
• Monthly support and maintenance: $50.00 ($CN) per month/per network member
• Help individual certified glass shops capture more online reviews on Google and YELP
• Initial Investment: $150.00 ($CN) per member
• Monthly subscription: $79.00 ($CN) per member/per month
• Create and maintain a social media presence for certified network and network members
• Initial Investment: $650.00 ($CN) (Includes setup of Facebook, Twitter, LinkedIn and YouTube pages for network)
• Monthly subscription: $79.00 ($CN) for entire network includes posting of relevant content to Facebook, Twitter and
LinkedIn daily.
• Create and maintain a social media presence for individual network members
• Initial Investment: $650.00 ($CN) (Includes setup of Facebook, Twitter, LinkedIn and YouTube pages for individual shops)
• Monthly subscription: $79.00 ($CN) per shop includes posting of relevant content to Facebook, Twitter and LinkedIn daily.
• Create mobile apps (Apple and Android) for certified network (combine with other ARA members)
• Initial Investment: TBD, Depends on design
• Monthly support and maintenance: $10.00 ($CN) per month/per network member
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15. Top 11 Cities in BC By Population
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16. Google Searches for Windshield Repair/Replacement Past 12
Months - Vancouver
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17. Google Searches for Windshield Repair/Replacement Past 12
Months - Surrey
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18. Google Searches for Windshield Repair/Replacement Past 12
Months - Burnaby
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19. Google Searches for Windshield Repair/Replacement Past 12
Months - Richmond
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20. Google Searches for Windshield Repair/Replacement Past 12
Months - Abbotsford
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21. Google Searches for Windshield Repair/Replacement Past 12
Months - Coquitlam
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22. Google Searches for Windshield Repair/Replacement Past 12
Months - Kelowna
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23. Google Searches for Windshield Repair/Replacement Past 12
Months – Victoria
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24. Google Searches for Windshield Repair/Replacement Past 12
Months - Kamloops
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25. Google Searches for Windshield Repair/Replacement Past 12
Months – Prince George
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26. 888.377.2661
www.emarketingsherpas.com
fterlep@emarketingsherpas.com
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