1.
“PRESENCE”
Track | Mange | Decide
THE KEY TO ACHIEVING WELLBEING, IS KNOWING

2.
APPROACH
Scope
IN OUT
Define the gain develop
test refine
problem understanding solution
What is the What insights What solution How do I What changes
customer can I gather works to know this do I need to
problem trying from talking to address the solution will make based
to be solved? this customer pinpoints and works? on the
Who are my segment and insights learning?
customer other learnt?
segment? industries?

3.
FRAME THE RIGHT BUSINESS PROBLEM
1 2 3 4
How might we How might we How might we How might we
help parents help parents inspire and completely
keep track of the manage and enable parents to transform the way
amount of sugar understand make better people think and
and nutrients at their family’s decisions around manage their
home? nutrition at nutrition at nutrition?
home? home?
Awareness Attitude Lifestyle

4.
GETTING THE RIGHT CUSTOMER SEGMENT
1 2 3 4
Parents with Parents with Parents with Parents with kids
kids kids <4 years kids > 4 years > 4 years with
diabetics
Typically: Typically: Typically:
• Stay at home • Parent(s) at work • Same as #3
parent • Time poor • Extreme and
• Time rich • Convenience food more receptive
• Nutrition focus focus to test our
• More quality • Less quality solution
information information

5.
GETTING THE RIGHT CUSTOMER INSIGHT
Went out, observed and talked to this segment
Choice & opinions Simplicity & understanding
Solution requires a change in human behavior.
How do we do this?

6.
CUSTOMER SEGMENT: RIGHT INSIGHT
Solution requires a change in human behavior - this require motivation, but
what motivates our segment?
• Action and result need to be
closely tied
Feedback
Peer support
• Action needs to be easy to do - loop
form part of one’s daily routine
• There is progress towards
achieving a goal Gamification Simple
Motivation
& behavior
• Taps into social dynamics. change
Fitting in with and impressing (or
not disappointing) others (i.e.
friends, family etc.)
• Feedback loop. Information is
presented in a way that can be
understood easily Design principles for our
• Reminders, reward and solution
encouragement help maintain
focus on the goal

7.
SOLUTION: RIGHT IDEA EVOLVES THROUGH CUSTOMER
VALIDATION
1 - video 2 - phone 3 - tablet 4 - sensor
Video game at Meal planner app A Wi-Fi digital Wearable device
home with a that exacts canvas displaying continuously and
virtual nutritionist nutrition values health status of passively monitors
allowing families and alerts user of each member of and alerts you when
to set deficiencies & family centrally there is deficiencies?
challenges, health makes via feeds from
goals and recommendations devices
understand their
health situation

8.
SHIFT IN COMPUTING
A device that tracks the Ring that glows in three colors to say if
quality of your sleep and than you’re in, above or below your target
gives you personalized advice heart rate, and it vibrates as a warning
to help you improve it when you’re working too hard
Devices that automatic Smartphone app that measures your
monitors your (family) heart rate by the amount of light that is
weight, BMI, lean and fat reflected from your face. Developed by
mass and blood pressure and MIT and Harvard engineers.
share with
Doctor, Friends, eCoaches and
eHealth partners (e.g.
Microsoft's health vault)

9.
SHIFT IN COMPUTING
The real disrupter in the wearable tracking space is likely to
be from companies like Sano Intelligence.
A device that tracksFrancisco startup Sano Intelligence has developed a colors to say if
San the Ring that glows in three
quality ofsmall, wearable sensor patch (launch mid-2013) that can read and target
your sleep and than you’re in, above or below your
gives you personalized advice
transmit blood chemistry data continuously torate, and it vibrates as a warning
heart almost any device.
to help you improve it
Called “the API for the bloodstream” thewhen you’re working too hard
sensor reportedly costs
between
USD 1 and USD 2 in materials and enjoys a lifespan of a week.
Currently a Rock health2 incubator.
Devices that automatic Smartphone app that measures your
monitors your (family) heart rate by the amount of light that is
weight, BMI, lean and fat reflected from your face. Developed by
mass and blood pressure and MIT and Harvard engineers.
share with Doctor, Friends,
eCoaches and eHealth
partners (e.g. Microsoft's
health vault)
My idea’s vision is to leverage on Sano Intelligence’s API to develop
a wearable device that elegantly and habitual fits within a family’s
daily life supported by a Wi-Fi “digital living canvas” to display
centrally a family’s overall health and
nutrition and alert if warnings

10.
SOLUTION: RIGHT IDEA
Think…
But for nutrition.
Track and
display your
daily nutrition
seamless and
effortlessly
Completely
transforming the
way people think
and manage
their nutrition.

11.
SOLUTION: RIGHT IDEA
Think…
But for nutrition.
Track and
+
display your
daily nutrition
seamless and
discreetly
Completely
transforming the
way people think
and manage
their nutrition.

12.
SOLUTION: PRESENCE
Presence is an intelligent cloud service, wearable sensor and digital canvas – that
will manage and stream your nutrition information elegantly and centrally within
your home and device
Listing members progress
Capture and send data passively and Drill down to family member profile
actively
Features: • Get real time coaching from
Design elements: • Wearable device/ patch that naturopath on Premium Service
• Seeing it on your family wall capture passively heath (potential partnership
centrally and constantly is like a diagnostics Blackmore)
mnemonic device reminding you • Wi-Fi connected –auto sync to • Run family nutrition challenges
to make better choice devices (and unlock further rewards)
• To be successful, it has to be • Transparent and central in home • Family leaderboard to discover
something you want put on your • More you use it and reach who is doing well
body and/or hang, even if it had goals, more “sweets” rewards you • Over time, we may introduce
no function earn to unlock rewards (i.e. other devices (i.e. weights) and
• Its passive and present but also celebrity video message) eCoachs (i.e. Run Keeper, ) to get
interactive • Virtualize family members a holistic view
• Melts within a family’s routine progress and health alerts • Can be cheap to manufacture
• Display inspirational photos

13.
BUSINESS MODEL CANVAS
8 1 4 2
7
• Sano Intelligence • Product Development • Stick to health goals • Trusted relationships • Medium class families
• Blackmores • Pilot/prototype by getting constant (e.g. naturopath and Working parents with
• Apple • Relationship with data on habit nutritionist) children over 10 years
• Android partners • Personalize • Partnerships (e.g. and over who are time
• Facebook • Customer acquisition actionable data Apple) poor
• Naturopath & Customer retention presented simply • Brand awareness and
Nutritionist • Peer validation Social media (using • Families with diabetic
• Celebrities (using • Passively reminding Coca cola Facebook members
Coca cola you to make better community to test) Families with diabetic
relationships) choice • Health /expo events members who are data
• Beautiful art within poor
home and on body
6 3
• Direct online
• In store retail chain
• Market understanding (using Coca cola
• Best in class product relationships)
• Relationship with • App/ Android store
partners
• Human Capital
• Finance
9 5
• Human Capital • Membership (i.e. Premium Service)
• Product Development • Hardware
• Advertising costs • App/software
• Maintaining partnership • Exclusive partnership (ie API)

14.
NEXT STEPS: TAKING IT TO REALITY
• Define my hypothesis and (riskiest) assumptions
• “Fake it to I make it” - pretotype/concierge - will they use it? Can I exchange any
currency? What features and experience do I need to design in?
• Explore with segment and extreme users (i.e. diabetes)
• Validate assumptions against agreed success criteria
• Refine hypothesis and new assumptions
• Refine pretotype and repeat
• Develop MVP/prototype to test and learn how to build it?