1.
e Pitch
“We want to help people create smart uses of space
everywhere”
Franki Chamaki, Cofounder Spaceble

2.
…
, I’m … from
Hi
Hi, I’m Franki Chamaki from Spaceble:
a peer-to-peer marketplace for space
2 2

3.
g…
ar e solvin
le m we
Th e prob
We help people utilize their unused space
and generate income by finding and
connecting with those who are in need of
space.
3 3

4.
n is…
Our solutio
Our solution enables space owners to list,
find and connect with space seekers and
turn any space in to rentable income
1. space to use: i.e. space for artist brand practice
2. space to store: i.e. physical stuff
3. space to park: i.e. car, boat etc.
4 4

5.
ity …
ig o p por tun
ab
This is
This is a BIG opportunity because the
current Australian market for storage alone
is undersupplied
this includes some major cities in the USA – and
does not take into account space for use or
space to park
5 5

6.
…
ma rket is
O ur target
Our target market focuses on populated
and urban communities starting with:
universities, public transport and social,
sport & recreation hubs
Example: Randwick (University hub),
Ultimo (University/Transport hub)
Annandale NSW (Social hub)
6 6

7.
er by…
ire c ustom
qu
We ac
Spaceble is considered a “blue ocean” business.
We are experimenting with small marketing pilots
to determine effective communication channels
and will acquire customers by organic as well as
targeted social media and search engine
marketing (e.g. Facebook and Google).
We also are engaging with “likeminded”
customers – AirBnB, Gumtree and invite them to
list.
7 7

8.
y…
ke m oney b
We ma
Primary revenue source is pay to connect
model:
8 8

9.
….
comp etitors
y
Our ke
We are “blue ocean” and there is no direct
Peer
competitors
Spaceble
craigs Gum
list tree
Storage Space
(i.e. storage sizes, Space cracker (i.e. no standard sizes,
fix location, conditions) out fixed location, physical/non-
physical or standard conditions)
Kennard's Storage
Self King
Storage
Grace Self
Storage
Commercial
9 9

10.
s…
Our t e am i
! Co-founder: Franki Chamaki
! 20 years plus corporate experience & business
design, strategy and innovation
! Serial start up entrepreneur: mockupmytattoo.com,
shakeyourlove.com
! Co-founder: Johnny Chamaki
! 30 years plus architecture and design experience
! Multi awarding furniture and architect design
10 10

11.
…
o next is
Wh at we d
Our focus is to build a sustainable
community membership through
marketing and accessibility.
This means continuing with our marketing
experiments and establishing a mobile
presence
11 11

12.
g…
rrent seekin
c u
We are
We are seeking $150,000 funding angel funding
NOW Private beta
Build core relationships
Develop strategies
$150,000 will achieve:
• 6,600+ users
Receive capital injection
• Spaceble as market leader for
($150,000) “space” market in two cities –
Australia only
Activate segment strategy
Launch viral campaign
Stage 1 – formal campaign
TV/Media Campaign
$500,000 will achieve:
Commerce round A capital • 30,000+ users
raising ($0.5 million) • Spaceble as market leader for
“space” market in four cities -
Capital injection ($500,000) Australia and US
12 12

13.
ar ies
To summ
To summaries…
! Spaceble is changing the way people think about space and its use
! The intent is to revolutionize the way empty space is used by
transforming into rentable space
! We are experiment with different cost-effective ways to market this
space movement
! Current players sell storage. That’s it.
! They lack discovery. They lack social. They limit opportunity and use
current paradigm when looking at storage rather ‘space’.
! Opportunity is big and real.
! Spaceble wants to “Make more out of space”
13 2

14.
e Appendix
“We want to help people create smart uses of space
everywhere”
Franki Chamaki, Cofounder Spaceble

15.
Overview
! Spaceble is a peer-to-peer marketplace for space.
! Sydney startup recently launched an interesting concept to sell "space". With the tag
line "Spaceble. Make more out of space" Spaceble aim to commercialize the spare.
! Spaceble is changing the way people think about space and use its used. The intent
is to revolutionize the way empty space is used by transforming, i.e. garages, yards,
rooms, offices, driveways, etc., into rentable space - space to use (i.e. space for artist
brand practice, art creation), space to storage (i.e. physical stuff), space to park (i.e.
car, boat etc).
! Spaceble is more than just disrupting the self-storage and parking market, it seeks to
brings new space supply while changing the way people think about and use their
space.
! Spaceble makes more out of space and is currently live in Sydney, Australia.
15 15

16.
Business Highlights
! Core competency:
Platform that find and connects space owners and space seekers
! Market Segment:
Self storage and Packing
! Customer base:
Businesses & Consumers - Student Storage, Household Storage, Business Storage, Relocation, Auto, Boat
! Primary revenue source:
Pay to Connect
! Overhead:
System enhancement and marketing
! Exit strategy:
Primary: Remain Private & Profitable
Secondary: Buyout
16 16

17.
Market Summary
! Market for space
! Current Australia market for storage is undersupplied
(see next slide) this includes some major cities in USA – and does not
take into account the parking segment.
! Spaceble market is considered “blue ocean” it does not exist unlike
traditional incumbent like self storage providers.
! Its focus is more than just on storage or any physical items but space in
its widest sense:
! Space to use (i.e. space for artist band practice gigs, art creation),
! Space to store (i.e. physical stuff),
! Space to park (i.e. car, boat etc.).
! Spaceble is a member site dedicated to space.
17 17

18.
Market Summary (2)
Total Rentable (storage only) capacity per city 2008/09
Perth (WA) Undersupplied Oversupplied
Melbourne (Vic)
Sydney (NSW)
Auckland (NZ)
Brisbane (QLD)
New York (NY-NJ-PA)
Honolulu (HI)
Chicago (IL-IN-WI)
Philadelphia (PA)
Minneapolis (MN)
Minneapolis (MN)
Los Angeles (CA)
Richmond (VA)
San Diego (CA)
San Francisco (CA)
Tampa (FL)
Phoenix (AZ)
Charlotte (NC)
Seattle (WA)
Nashville (TN)
New Orleans (LA)
Salt Lake City ((UT)
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
Supply and Population Comparison Table - Australia & N.Z. Versus Selected U.S.Cities
Based on average USA and the Forecast Demand and Conclusion figures sourced from Cushman & Wakefield (California, USA). We
observed, that If "Rental area per person" is greater 0.51 we can consider that storage market as oversupplied, if 0.51 or less we
consider that market undersupplied, else equilibrium. This takes only storage perspective not parking. See appendix (1).
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19.
Market Summary (2)
Total Rentable (storage only) per week value per city 2008/09
Supply vs. total market available
New York (NY-NJ-PA) $13,041,172.90
Los Angeles (CA) $14,554,722.39
Market undersupplied
Chicago (IL-IN-WI) $9,278,400.82
Philadelphia (PA-NJ-DE-MD) $5,912,187.49
Minneapolis (MN) $3,510,486.69 Total market pw sqm
Minneapolis (MN) $3,510,486.69
Sydney (NSW) $1,765,294.66
Melbourne (Vic) $1,470,077.98
Brisbane (QLD) $1,053,632.73
Auckland (NZ) $716,349.39
Honolulu (HI) $702,958.91
Perth (WA) $550,726.67
Richmond (VA) $1,580,145.94
San Diego (CA) $4,126,062.77
San Francisco (CA) $5,825,455.86
Tampa (FL) $3,978,458.54
Charlotte (NC) $2,476,675.89
New Orleans (LA) $1,738,293.96
Nashville (TN) $2,277,269.25
Phoenix (AZ) $6,301,565.92
Salt Lake City ((UT) $1,602,068.39
Seattle (WA) $5,044,081.28
-40% -20% 0% 20% 40% 60% 80% 100%
Supply and Population Comparison Table - Australia & N.Z. Versus Selected U.S.Cities
Assuming modest rate of $2.6 per week, SQM (commercial storage only and does not include parking).
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20.
Market Summary (3)
! The storage market for Sydney metro alone, at modest rate
of $2.6 per week SQM, is estimate to be just around $1.7
million per week.
! This is represents commercial storage rental area only and
does not include the opportunity of peer to peer
residential spaces, work spaces or parking as sought by
Spaceble. If we assume 30% additional for this segment,
this equates to around $2.2 million per week opportunity
! If we further assume Spaceble attaining 10%, that is
$230,000 per week market opportunity for Sydney metro
alone.
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21.
Competition
! There are no direct competitors to Spaceble.com other than the closest
being www.spaceout.com.au but this sites usability is poor, not
engaging and fundamentally focus on “storage” rather “space”.
! Summary of competitive differences
! Existing online marketplace are not built with the requirement or
understanding of “space” in mind
! They are are place to sell: storage. That’s it.
! They lack discovery. They lack social. They limit opportunity and use
current paradigm when looking at storage rather ‘space’.
! We’ve spoken to users selling and seeking space on existing places.
They use it because they have to.

22.
Product
architecture
Social connection
Search facility
Space demand Space Supply
Space listings Wanted Listings
Communication Trust & Safety
Message system,
Nickname, privacy
notification, suggestion
Desktop Mobile
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23.
Summary of projections
Sydney and Melbourne only
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $29,700 $59,400 $118,800 $237,600 $475,200
Burn $150,000 $150,000 $150,000 $150,000 $150,0000
Headcount 2 2 2 2 2
Customers 6600 13200 26400 52800 105600
Net $-120,300 $-120,300 $-31,200 $87,600 $325,200
Notes
1. Assuming 550 new customers per month on average for Sydney and Melbourne only
2. Assuming $7.5 credit purchases on average
3. Assuming 60% "pay to connect" purchases
4. Assuming double customer growth per year from previous year
Burn break up:
Operations
$25,000
Legal
$10,000
Marketing
$65,000
$10,000
Maintenance
Consultants
$10,000
$30,000
Salaries $15K
Total
$150,000
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24.
Summary of projections
Sydney, Melbourne, New York, Los Angels only
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
$135,000
$270,000
$540,000
$1,080,000
$2,160,000
Burn
$500,000
$500,000
$500,000
$500,000
$500,000
Headcount
2
2
3
3
4
Customers
30,000
60,000
120,000
240,000
480,000
Net
$-365,000
$-230,000
$40,000
$580,000
$1,660,000
Notes
1. Assuming 2500 new customers per month on average for Sydney, Melbourne, New York, Los Angels only
2. Assuming $7.5 credit purchases on average
3. Assuming 60% "pay to connect" purchases
4. Assuming double customer growth per year from previous year
Burn break up:
Operations
$50,000
Legal
$20,000
Marketing
$340,000
Maintenance
$10,000
Consultants
$20,000
Salaries $15K
$60,000
Total
$500,000
24 24

25.
Marketing Considerations
! Target Market/Demographics: Universities and
transport hubs
! Distribution and sales channels
! Branding and strategic position
! Media Mix: [Web Ads/Billboards/TV/Radio]
! Marketing and sales team development
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26.
Appendix (1)
Supply and Population Comparison Table - Australia & N.Z. Versus Selected U.S.Cities (This table has been assembled by Kennards Self Storage using data from Blackwell Consulting and Cushman and Wakefield) 2008/9
City # of Self Storage Facilities Population Total Rentable Area (SQM) Rentable Area Per Person (SQM) Conclusion (1)
Australia & NZ
Sydney (NSW) 111 3,641,422 494,030m² 0.13 Undersupplied
Melbourne (Vic) 119 3,371,888 406,978m² 0.12 Undersupplied
Brisbane (QLD) 100 1,676,389 305,162m² 0.18 Undersupplied
Perth (WA) 48 1,256,035 152,547m² 0.12 Undersupplied
Auckland (NZ) 64 1,303,068 203,513m² 0.16 Undersupplied
USA
Phoenix (AZ) 555 4,365,443 2,692,978m² 0.61 Equilibrium
Seattle (WA) 495 3,388,994 2,365,893m² 0.69 Oversupplied
San Diego (CA) 354 3,072,574 1,602,978m² 0.52 Equilibrium
Minneapolis (MN) 256 3,318,028 115,4007m² 0.34 Undersupplied
San Francisco-Oakland-Fremont, CA 485 4,331,321 2286286.679m² 0.53 Oversupplied
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 434 5,919,740 1927050.225m² 0.33 Undersupplied
Minneapolis (MN) 256 3,318,028 115,4007m² 0.34 Undersupplied
Tampa (FL) 371 2,808,971 1,645,352m² 0.58 Equilibrium
Charlotte (NC) 258 1,687,342 1,120,669m² 0.66 Oversupplied
Nashville (TN) 261 1,534,899 1,108,701m² 0.72 Oversupplied
Richmond (VA) 118 1,229,109 590,048m² 0.48 Undersupplied
New Orleans (LA) 201 1,165,440 868,280m² 0.74 Equilibrium
Salt Lake City ((UT) 205 1,100,372 947,971m² 0.86 Oversupplied
Honolulu (HI) 48 917,673 209,589m² 0.22 Undersupplied
New York (NY-NJ-PA) 899 19,099,625 3828883m² 0.20 Undersupplied
Los Angeles (CA) 1075 13,350,826 4867801m² 0.36 Undersupplied
Chicago (IL-IN-WI) 671 9,804,475 2949270m² 0.30 Undersupplied
1 . This based on average USA and the Forecast Demand figure is sourced from Cushman & Wakefield (California, USA) conclusion. We can conclude, as estimate, that If "Rental area per person" is greater 0.51 we can consider that storage
market as oversupplied, if 0.51 or less we consider that market undersupplied, else equilibrium. This takes only storage perspective not parking.
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