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Technology         Trends<br />Jacqueline.Lorna.Manuela.Franziska<br />
MOBILE TECHNOLOGY<br />TECHNOLOGY IN HOSPITALITY<br />ONLINE TRAVEL BEHAVIOR<br />SOCIAL MEDIA<br />
MOBILE TECHNOLOGY<br />
5 BILLION<br />MOBILE PHONE CONNECTIONS WORLDWIDE<br />SMS<br />ALREADY USED <br />TO DELIVER <br />INSTRUCTIONS<br />Sour...
BY CHRISTMAS 2011<br />1 OUT OF 2 AMERICANS WILL HAVE A SMARTPHONE<br />Source: http://www.gigaom.com<br />
AUGMENTED REALITY<br />
Source: http://www.gigaom.com<br />AR helps passengers to <br />get around the airport.<br />In future even <br />length o...
# of travellers using Smartphones for information<br />Source: http://www.trendsfortourism.com<br />will soon exceed the #...
Tablets and smartphones <br />will be the primary way <br />of accessing the web <br />in 5 years time. <br />So not only ...
FOR YOUR BUSINESS<br />DEVELOP INTERFACES WITH MOBILE DEVICES<br />MAKE PLANNING AND BOOKING MORE <br />CONVENIENT BY CREA...
TECHNOLOGY IN<br />HOSPITALITY<br />
TRENDS IN TOURISM<br />Virtualization<br />Web 2.0, Social Networking<br />Mobility/Mobile Devices<br />Business Insights,...
68% OF<br />BUSINESS <br />TRAVELERS<br />CHOOSE<br />MOBILE BOOKING<br />Source: http://www.tq.com.au/fms/tq_corporate/ql...
VIRTUAL VISITS<br />are now possible<br />RANGE<br />SPEED<br />COMFORT<br />SAFETY<br />Source: http://www.special-editio...
Relationship Building<br />Flexibility & Accesibility<br />Improving Productivity<br />Frequent & interactive communicatio...
Database management systems <br />respond to individuals<br />More control for tourists<br />on how they spend their money...
This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeho...
ONLINE BEHAVIOR<br />
Source: www.internetworldstats.com<br />Increase of 480.4% <br />worldwide between 2000-2011<br />
INTERNET TRAVEL SOURCE<br />#1 IN GERMANY<br />67% LOOK <br />FOR TRAVEL<br />INFO <br />ONLINE<br />UP TO 89% <br />OF DE...
multilingual<br />simple<br />more trusted<br />
APPROX. 50% OF TRAVEL<br />PLANS ARE MADE DUE TO<br />ONLINE REVIEWS<br />WHY DO PEOPLE WRITE REVIEWS?<br />HELP OTHERS TO...
Europe<br />China<br />2007 = 1.4 billion USD by online booking<br />2010 = 6.2 billion USD (forecasted)<br />Sources: <br...
ONLINE PURCHASE OF TRAVELS<br />IN THE U.S.<br />60% IN 2009<br />57% IN 2008<br />51% IN 2007<br />Source: www.eturbonews...
LARGEST ONLINE REVIEW SITE<br />50 million visitors/month<br />45 MILLION REVIEWS<br />85000 cities<br />474000 hotels<br ...
LEADING GERMAN SPEAKING<br />HOTEL REVIEW PLATFORM<br />500-1500 reviews/day<br />660.000 hotel reviews<br />25.000 travel...
BY 2015<br />40-80% <br />OF ALL VACATIONS<br />ARE EXPECTED TO <br />BE BOOKED <br />ONLINE<br />ALL IN ONE <br />PLATFOR...
THE FUTURE<br />Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.h...
THE FUTURE<br />320 square meter shop<br />30 square meter screen with holiday pictures<br />Virtual touch screens<br /><u...
SOCIAL MEDIA<br />
Source: https://www.facebook.com/press/info.php?statistics<br />Source: http://www.telegraph.co.uk/technology/twitter/8383...
dddddddddd<br />10<br />2<br />OUT OF<br />REVIEW FACEBOOK<br /> BEFORE BOOKING THEIR VACATION<br />Source: http://www.sli...
2.5 MILLION WEBSITES<br />USE FACEBOOK AS <br />A PLATFORM<br />INCLUDING OVER HALF OF COMSCORES <br />GLOBAL WEBSITES<br ...
$3 million <br />         ROI<br />Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_f...
AN AVERAGE USER SPENDS<br />15 MINUTES EACH DAY ON YOUTUBE<br />Source: http://www.viralblog.com/research-whitepapers/yout...
3 BILLION VIEWS <br />A DAY<br />Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-da...
SOCIAL MEDIA BIGGER <br />THAN SEARCH ENGINES<br />Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_r...
WE THANK..<br />YOU FOR YOUR ATTENTION!<br />AND<br />Macsushi.wordpress.comwww.business.chip.debauwiki.tugraz.atwww.caref...
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Trends in Tourism - Technology

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Trends in Tourism - Technology

  1. 1. Technology Trends<br />Jacqueline.Lorna.Manuela.Franziska<br />
  2. 2. MOBILE TECHNOLOGY<br />TECHNOLOGY IN HOSPITALITY<br />ONLINE TRAVEL BEHAVIOR<br />SOCIAL MEDIA<br />
  3. 3. MOBILE TECHNOLOGY<br />
  4. 4. 5 BILLION<br />MOBILE PHONE CONNECTIONS WORLDWIDE<br />SMS<br />ALREADY USED <br />TO DELIVER <br />INSTRUCTIONS<br />Sources: http://www.physorg.com<br />BBC News, 2010, ONS<br />
  5. 5. BY CHRISTMAS 2011<br />1 OUT OF 2 AMERICANS WILL HAVE A SMARTPHONE<br />Source: http://www.gigaom.com<br />
  6. 6. AUGMENTED REALITY<br />
  7. 7. Source: http://www.gigaom.com<br />AR helps passengers to <br />get around the airport.<br />In future even <br />length of security queues, <br />busy lounges, etc.<br />COPENHAGEN AIRPORT<br />
  8. 8. # of travellers using Smartphones for information<br />Source: http://www.trendsfortourism.com<br />will soon exceed the # of those using laptops or desktop computers <br />
  9. 9. Tablets and smartphones <br />will be the primary way <br />of accessing the web <br />in 5 years time. <br />So not only during the trip <br />but also planning the trip<br />with tablets and/or smartphones <br />Source: http://www.trendsfortourism.com<br />
  10. 10. FOR YOUR BUSINESS<br />DEVELOP INTERFACES WITH MOBILE DEVICES<br />MAKE PLANNING AND BOOKING MORE <br />CONVENIENT BY CREATING<br />NEW POINTS OF ELECTRONIC DISTRIBUTION<br />ALLOW MOBILE PAYMENTS<br />DEVELOP SMARTPHONE APPS<br />Source: WTTC, 2003<br />
  11. 11. TECHNOLOGY IN<br />HOSPITALITY<br />
  12. 12. TRENDS IN TOURISM<br />Virtualization<br />Web 2.0, Social Networking<br />Mobility/Mobile Devices<br />Business Insights, Analytics<br />Digital Signature, User Interfaces<br />Source: http://blogs.msdn.com/b/bfridley/archive/2009/04/23/technology-trends-in-hospitality.aspx<br />
  13. 13. 68% OF<br />BUSINESS <br />TRAVELERS<br />CHOOSE<br />MOBILE BOOKING<br />Source: http://www.tq.com.au/fms/tq_corporate/qld_tourism_strategy/Final%20Document/Chapter%204%20Final%20QTS%20Low-res.pdf<br />
  14. 14. VIRTUAL VISITS<br />are now possible<br />RANGE<br />SPEED<br />COMFORT<br />SAFETY<br />Source: http://www.special-edition.ru/trends/guests/recent-technological-trends-for-worldwide-tourism.html<br />
  15. 15. Relationship Building<br />Flexibility & Accesibility<br />Improving Productivity<br />Frequent & interactive communication<br />Source: http://www.capegateway.gov.za/Text/2004/11/technologydevelopmenttrends.pdf<br />
  16. 16. Database management systems <br />respond to individuals<br />More control for tourists<br />on how they spend their money<br />Improving speed & comfort<br />reducing the real cost of travel<br />All aspects of Tourism & Hospitality<br />are being dramatically changed!<br />Source: http://www.tourism.wu-wien.ac.at/Summit/Material/Chris_Cooper.pdf<br />
  17. 17.
  18. 18. This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeholders but also provides the tourism board with an effective means of aggregating and distributing products and services from their stakeholders.<br />Source: http://tourismtechnology.rezgo.com/2009/04/technology-can-drive-tourism-innovation.html<br />
  19. 19. ONLINE BEHAVIOR<br />
  20. 20. Source: www.internetworldstats.com<br />Increase of 480.4% <br />worldwide between 2000-2011<br />
  21. 21. INTERNET TRAVEL SOURCE<br />#1 IN GERMANY<br />67% LOOK <br />FOR TRAVEL<br />INFO <br />ONLINE<br />UP TO 89% <br />OF DECISIONS <br />ARE MADE <br />DUE TO <br />THE INTERNET<br />Source: http://news.worldsites-schweiz.ch/internet-bei-kaufentscheidung-wichtiger-als-tv-oder-zeitung.htm<br />
  22. 22. multilingual<br />simple<br />more trusted<br />
  23. 23. APPROX. 50% OF TRAVEL<br />PLANS ARE MADE DUE TO<br />ONLINE REVIEWS<br />WHY DO PEOPLE WRITE REVIEWS?<br />HELP OTHERS TO BETTER DECISIONS<br />REWARD OR HELP THE COMPANY<br />Source: http://www.bazaarvoice.com<br />
  24. 24. Europe<br />China<br />2007 = 1.4 billion USD by online booking<br />2010 = 6.2 billion USD (forecasted)<br />Sources: <br />www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry<br />Roland Conrady, Martin Bucks: (2011) Trends and Issues in Global Tourism.<br />
  25. 25. ONLINE PURCHASE OF TRAVELS<br />IN THE U.S.<br />60% IN 2009<br />57% IN 2008<br />51% IN 2007<br />Source: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry<br />
  26. 26. LARGEST ONLINE REVIEW SITE<br />50 million visitors/month<br />45 MILLION REVIEWS<br />85000 cities<br />474000 hotels<br />135000 attractions<br />675000 restaurants<br />Source: http://www.tripadvisor.com<br />
  27. 27. LEADING GERMAN SPEAKING<br />HOTEL REVIEW PLATFORM<br />500-1500 reviews/day<br />660.000 hotel reviews<br />25.000 travel tips<br />NOT JUST REVIEW BUT ALSO<br />BOOKING SITE!<br />Source: Roman Egger und Dimitrios Buhalis. eTourism case studies. <br />
  28. 28. BY 2015<br />40-80% <br />OF ALL VACATIONS<br />ARE EXPECTED TO <br />BE BOOKED <br />ONLINE<br />ALL IN ONE <br />PLATFORMS<br />REVIEW - BOOK<br />Source: Roman Egger und Dimitrios Buhalis. eTourism case studies. <br />
  29. 29. THE FUTURE<br />Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html<br />
  30. 30. THE FUTURE<br />320 square meter shop<br />30 square meter screen with holiday pictures<br />Virtual touch screens<br /><ul><li> combination of virtual world and personal advice</li></ul>Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html<br />
  31. 31. SOCIAL MEDIA<br />
  32. 32. Source: https://www.facebook.com/press/info.php?statistics<br />Source: http://www.telegraph.co.uk/technology/twitter/8383044/Twitter-breaks-one-billion-tweets-barrier-on-fifth-birthday.html<br />48 HOURS OF VIDEO<br />UPLOADED <br />x MINUTE<br />500 MILLION<br />ACTIVE USERS<br />1 BILLION<br />TWEETS PER WEEK<br />Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day<br />
  33. 33. dddddddddd<br />10<br />2<br />OUT OF<br />REVIEW FACEBOOK<br /> BEFORE BOOKING THEIR VACATION<br />Source: http://www.slideshare.net/bengrossman/ten-social-tourism-tips-to-attract-travelers<br />
  34. 34. 2.5 MILLION WEBSITES<br />USE FACEBOOK AS <br />A PLATFORM<br />INCLUDING OVER HALF OF COMSCORES <br />GLOBAL WEBSITES<br />Source: https://www.facebook.com/press/info.php?statistics<br />
  35. 35.
  36. 36. $3 million <br /> ROI<br />Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php<br />
  37. 37. AN AVERAGE USER SPENDS<br />15 MINUTES EACH DAY ON YOUTUBE<br />Source: http://www.viralblog.com/research-whitepapers/youtube-statistics/ /<br />
  38. 38. 3 BILLION VIEWS <br />A DAY<br />Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/<br />
  39. 39. SOCIAL MEDIA BIGGER <br />THAN SEARCH ENGINES<br />Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html<br />
  40. 40. WE THANK..<br />YOU FOR YOUR ATTENTION!<br />AND<br />Macsushi.wordpress.comwww.business.chip.debauwiki.tugraz.atwww.carefreetrip.comwww.w3it.uswww.sabrehospitality.comwww.blogjer.comwww.cart2mobile.comwww.en.ce.cnGoogle Earthwww.plechi.czwww.hitwise.comwww.applicant.comwww.flickr.com And obviously thanks to our great teacher ;-)<br />

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