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Planning rédactionnel 2018 de rayon boissons

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Planning rédactionnel 2018

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Planning rédactionnel 2018 de rayon boissons

  1. 1. 13 square du Chêne Germain – CS 77711 – 35577 CESSON-SÉVIGNÉ CEDEX – France Tél. : (33) 02 99 32 21 21 – Fax : (33) 02 99 32 14 17 – E-mail : dfondin@editionsduboisbaudry.fr SAS au Capital de 40 000 € – RCS Rennes – N° Siret 32013087500059 – N° TVA FR 02320130875 Planning rédactionnel 2018 JANVIER Liqueurs Vins du Val de Loire Vins du Sud-Ouest Carnets des décideurs en supplément FÉVRIER – SPÉCIAL VINISUD Alcools blancs Caves à bières Vins du Languedoc-Roussillon MARS Jus de fruits Vins rosés Cocktails prêt-à-boire AVRIL Sodas et boissons plates aux fruits et au thé Bières Vins de marques Grands crus MAI Sirops Whiskies premium Cidres Vins bio JUIN – SPÉCIAL 25 ANS Eaux BABV et vins on ice Vins de Provence-Corse Rhums JUILLET-AOÛT Spécial Foires : • aux vins • aux whiskies • aux bières • aux rhums Thés glacés SEPTEMBRE Champagnes Vins en Bag-in-box® Whiskies Vins étrangers OCTOBRE – SPÉCIAL SIAL Boissons sans alcool (eaux et BRSA) Vodkas Vins effervescents NOVEMBRE Bières de spécialités Eaux-de-vie Vins de la Vallée du Rhône DÉCEMBRE Apéritifs Vins de Bordeaux Vins Alsace-Jura-Savoie Hors-série Innovations en supplément Planning Pub RB 18.qxp_Mise en page 1 22/09/2017 10:08 Page1
  2. 2. 1re de couverture 18800 € Double page rabat recto/verso 27800 € Rabat recto/verso 19880 € Double page ouverture 12650 € 2e de couverture ou face édito 8840 € 1er recto du numéro 8190 € 3e de couverture 6170 € 4e de couverture 11300 € Double page dossier 10290 € Page ouverture dossier 7290 € Page dossier recto 6295 € Page recto face texte 5495 € 1/2 page recto dossier 3750 € 1/2 page recto 3450 € 1/2 page dossier ou rubrique 3390 € 1/4 page recto dossier 2310 € 1/4 page recto ou dossier 2130 € TARIFS H.T. 1 insertion 1 % 2 insertions 2 % 3 insertions 3 % 4 insertions 4 % 5 insertions 5 % 6 insertions 6 % 7 insertions 7 % 8 insertions 8 % 9 insertions 9 % 10 insertions 10 % 11 insertions 11 % 12 insertions 12 % 13 insertions 13 % 14 insertions 14 % 15 insertions et + 15 % Nouveau client 2 % VOLUME GRILLE DE DÉGRESSIFS Cumul dégressif maximum: 20 % Remise professionnelleı 15 % si mandataire 1 an 1 % 2 ans 2 % 3 ans 3 % Exclusivité 2 % Développement de budget: + 30 % de CA par rapport à l’année précédente 2 % FIDÉLITÉ ENCARTS BROCHÉS OU LIBRES Recto/verso 7900 € 4 pages 11300 € 6 pages 14950 € 8 pages 18730 € MAJORATIONS Emplacements de rigueur + 15 % N° spécial VINISUD et SIAL + 10 % Tarifs publicité 2018 C o n d i t i o n s g é n é r a l e s d e v e n t e h a b i t u e l l e s 13 square du Chêne Germain – CS 77711 – 35577 CESSON-SÉVIGNÉ CEDEX – France Tél. : (33) 02 99 32 21 21 – Fax : (33) 02 99 32 14 17 – E-mail : dfondin@editionsduboisbaudry.fr SAS au Capital de 40 000 € – RCS Rennes – N° Siret 32013087500059 – N° TVA FR 02320130875 Planning Pub RB 18.qxp_Mise en page 1 22/09/2017 10:08 Page2

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