Palm Beach County Affordable PowerListings is the provider of Digital Location Management software and solutions that assists small and medium size businesses leverage location-based technologies to drive foot traffic in your local stores.

1. Palm Beach County Affordable
PowerListings

2. The Opportunity
In 2015, mobile has reached a true tipping point: mobile spend, organic,
and paid search traffic will all surpass desktop this year.
– 50% of mobile searches are local, vs. only 20% of desktop searches
– Brands are spending $9.02 billion on mobile search
Local commerce is 16X larger than E-Commerce
– 76% of purchasing decisions are made in person & locally
This means there’s a huge opportunity for businesses to get found.
Sources: eMarketer, 2014; Search Engine Land, 2012; Kenshoo, 2013; POPAI, 2012; MediaPost 2014

3. Sources: Neustar/Localeze 15miles. 2014; MediaPost, 2014
The Problem
Having a local digital presence means needing to be everywhere.
• Fragmentation: dozens of apps, search engines, directories, even
your own website
– 63% of customers use at least 2 devices during shopping research
– 34.7% of searches are on non-Google sites, and growing
• Worse, data is fragmented across brand organizations: Geodata in
real estate. Hours in store ops. Offers in marketing.

4. PowerListings
Control and manage your listings on 100+ global partners, including Bing, Facebook, Foursquare, Yahoo, and
Yelp.
Location Management Platform
Your location database of record. The most powerful, scalable location content management system available.

5. PowerListings
Control and manage your listings on our network of
global partners, including Bing, Facebook,
Foursquare, Yahoo, and Yelp.

6. Why PowerListings?
Inconsistent business location information across online
maps, apps, directories, GPS devices, social networks, and
search engines costs you real sales.
With our direct connections to publishers worldwide, take
control of your presence online and get found.

7. What is PowerListings?
With PowerListings, you control your presence across our unique
network of global partners, including Bing, Facebook, Foursquare,
Yahoo, and Yelp.
Patented technology and real-time update architecture allow you to
update your holiday hours, photos, or local specials across one or
all your locations with a single click.

8. 20.7% 24.8%
31.5% 34.7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Overall Search
Mobile Search
Overall & Mobile Search On Non-Google Sites
Why Can’t We Just Focus On Google?
Changes in consumer behavior are causing Google to lose market share in both
overall and mobile search. Nearly 35% of mobile search now takes place on
sites other than Google.
2013 2014
comScore, 2015

10. With more than 20%
of search market
share in the US and
rapidly increasing
traction worldwide,
Bing is an essential
piece of the local
ecosystem.

11. 45.3 million multi-platform users trust
MapQuest to get them where they’re
headed.

12. Superpages is a top online resource for
finding information and insights on local
businesses and retailers.

13. With news, reviews,
ratings, driving
directions, and
interactive maps,
the multi-faceted
Yahoo! assists over
150 million people in
finding local
businesses and
services.

14. Yelp crowd-sources valuable local business
reviews, by customers, for customers — with
over 138 million users totaling around 61
million reviews.

15. The PowerListings Network has coverage in all major built-in and
standalone GPS systems and many popular navigation apps.

16. Partnerships with Nokia HERE and TomTom power POI information
in more than 91% of the US in-dash navigation market.
OEM market share data, 2014

17. Monitor and search customer reviews by location across every
publisher site that supports them — in real time.

18. Post to your locations’ Google+, Facebook, and Foursquare accounts
directly from the dashboard. Post content immediately, or schedule posts
to publish at a future date and time.

19. Location Management
Platform
Your location database of record. The most powerful,
scalable location content management system
available.

20. Why the Location
Management Platform?
Store and manage every bit of information about your
locations, from basic details like address and phone number to
enhanced content like lat/long, menus, photos, and more.

21. Brands use the Location Management Platform as the
database of record for all their locations.
Manage your store addresses, phone numbers, hours,
local photos, staff lists, and more within a single source
of truth.

22. Store, manage, edit, customize, and sync information
about your locations across the publisher network,
including basic NAP, business categories, business
hours, holiday hours, photos and videos, menus, and
more.

23. Measure your PowerListings
performance from the Analytics Hub,
including Listing Visitors, Search Terms,
and Review Monitoring.

24. Thank You
Palm Beach County Affordable
PowerListings