Les Matinales de l'Innovation RH 2013 n° 2

1. Matinales de l’innovation RH 23 mai 2013

2. La gamification au services de la Gestion des ressources Humaines Innovation? Mirage? Réalité?

3. 3 09h00 : Idées reçues, laissez vous prendre au jeu 09h15 : Effervescence ou renouveau des concepts de motivation et d’engagement dans et au travail 09h45 : Attention aux Mirages, des risques à maitriser 10h15 : Soyez maître de vos opportunités en 5 questions clés 11h00: En perspective, à la rentrée Agenda

4. Vous êtes JOUEUR?!

5. Vous pensez 24/05/2013 Presentation Tudor 5

9. Laisser vous prendre au jeu 10 minutes de «brainstorming»: -> formuler des affirmations qui pour vous caractérisent les jeux ainsi que leurs utilisations dans le monde de l’entreprise 5 minutes : répondez aux questions à main levée: -> Vrai ou Faux 5/24/2013 Presentation Tudor 9

10. 5/24/2013 Presentation Tudor 10

15. Répandre le virus dans l’entreprise 5/24/2013 Presentation Tudor 15

16. Serious Game, Gamification: Même combat ? - Un «phénomène» venu des Etats Unis - Gaming can make a better world : Jane McGonigal TED - Utiliser le pouvoir des jeux pour : - Augmenter l’engagement des utilisateurs - Agir sur leur motivation - Améliorer leur expérience - Fidéliser les utilisateurs 5/24/2013 Presentation Tudor 16

17. Serious Game, Gamification: face à face - Serious game (Game based learning) “A serious game is an interactive experience with the same characteristics of a game. It could have different aims, like business training, educational or social campaigns, and promotional activities. Moreover, it reproduces real situation in which using knowledge and acting with strategy could help to reach a final goal” 5/24/2013 Presentation Tudor 17 - Gamification : - “The use of game elements and game design techniques in non-games contexts” (deterding 2011)

18. Eléments et mécanismes de jeux 5/24/2013 Presentation Tudor 18 • Constraints • Emotions • Narrative • Progression • Relationships Dynamics • Challenges • Chance • Competition • Cooperation • Feedback • Resource Acquisition • Rewards • Transactions • Turns • Win states Mechanics • Achievements - Leaderboards • Avatars - Levels • Badges - Points • Boss Fights - Quests • Collections - Social Graph • Combat - Teams • Content Unlocking - Gifting • Virtual goods Components

19. Une innovation ? 1912 : Cracker Jack 5/24/2013 Presentation Tudor 19

20. Une innovation ? 5/24/2013 Presentation Tudor 20

21. Une innovation? 2002 : Démocratisation du concept de Serious Game (notamment porté par l’armée Américaine) 5/24/2013 Presentation Tudor 21

22. Une innovation? 5/24/2013 Presentation Tudor 22

23. Une innovation? 5/24/2013 Presentation Tudor 23

29. 5/24/2013 Presentation Tudor 30 Where games work best Skills behaviours matrix In role behaviours Organisational citizenship behaviours Core work skills Unique work skills Expanding work skills

30. 5/24/2013 Presentation Tudor 31 Community serious game & HR challenges: How can we make our organizations more adaptable at their core? And how can HR become a true catalyst for proactive change in organizations?

32. 5/24/2013 Presentation Tudor 33 Organising community serious games Mobile application development challenge Nov – 2013 Start-up development challenge May & Nov 2013

33. 5/24/2013 Presentation Tudor 34 Organising general work-skills exploration People Researchers Organisation using design PROUD Master class & seminar on co-design May 2013 Luxinnovation & Technoport collaboration

34. 5/24/2013 Presentation Tudor 35 Brainstorming and idea selection Co-design activities cooperation Solution assembly and coordination Team activities Interactive activities Contest check points T1: Concept delivery T2: Design review T3: Solution valorisation Collect feedbacks Validate solution Build visibility Community serious game design

35. 5/24/2013 Presentation Tudor 36 Physical Interfaces User experience Front office availability Back office support & recognition Contest Sponsor/Admin Phase coordination & monitoring Participant actions The gameplay Evaluator Assessment & Rewards Community serious game management

36. Un mirage? 5/24/2013 Presentation Tudor 37

37. 5/24/2013 Presentation Tudor 38 Employee expectations v/s HR gamified service proposal

38. 5/24/2013 Presentation Tudor 39 Employee expectations – 2min We expect gamified experience in the following cases : 1. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 2. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Part 1 – Employee role

39. 5/24/2013 Presentation Tudor 40 Listen to employee 3 expectations – 3 min each Part 1 - HR role I think that gamification in the organisation should start by: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Selected RH challenge? (only one)    pick an employee gamification challenge Part 1 Report employee gamification challenge you wish to start with

40. 5/24/2013 Presentation Tudor 41 Propose an inventive solution as the HR service – 5min Part 2 HR role Our HR proposal:

41. 5/24/2013 Presentation Tudor 42 Expose solution to Employee – 3 min each Part 2 - HR role Our feedback to the HR proposed gamified experience _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Our first prototype solution: Collect employee feedback: Positive: Negative/Limitations: Part 2 - Employee role

42. 5/24/2013 Presentation Tudor 43 Global debrief 1 min Part 2 - HR role - Expose the selected employee gamification expectation - Expose the HR proposal - Expose employee satisfaction & expressed limitations

43. … A vous de jouer, mais… 5/24/2013 Presentation Tudor 44 «Gamification is the high fructose corn syrup of engagement» (Kathy Sierra )

44. En perspective à la rentrée… A retenir pour les prochaines matinales • 01.10.13 : Diversité • 07.11.13: Performance du capital humain Evènement proposé par INTERFORMATION asbl

45. Remerciements

Les Matinales de l'Innovation RH 2013 n° 2

Les Matinales de l'Innovation RH 2013 n° 2

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