F. Questier, E. T. Lwoga, A model for measuring open access adoption & usage behaviour of health sciences faculty members, Medicon 2013, Sevilla, Spain

1. A model for measuring
open access adoption & usage behaviour
of health sciences faculty members
Prof. dr. Frederik Questier
Vrije Universiteit Brussel
Dr. Edda Tandi Lwoga
Muhimbili University of Health & Allied Health Sciences
Medicon 2013 Sevilla Spain
Medical and Biomedical engineering and computing

2. This presentation can be found at
http://questier.com
http://www.slideshare.net/Frederik_Questier

3. What's wrong with
paywalled publishing?

5. Over 50% of medical institutions in Africa have
no journal subscriptions (WHO 2005)

6. Open Access literature:
scholarly literature
freely available on public internet
permitting use, copy, distribution, ...

7. Golden Open Access
= OA journals
Proportion of journals in
Directory of Open Access Journals
Green Open Access
= non-OA journals
+ self archival
Proportion of repositories in
Directory of Open Access Repositories

8. What is influencing
Open Access use
in Tanzanian health
sciences universities?

9. Study location
All 8 Tanzanian
health sciences
universities

10. Methodology
➢ Interviews
➢ Librarians
➢ Medical scientific staff
➢ Model conceptualization
➢ Pilot survey
➢ Cross sectional survey
➢ Medical scientific staff
➢ Model validation

11. Sampling
➢ 617
= total population (all scientific medical staff of all 8
Tanzanian health sciences universities)
➢ 415
= random stratified sample
➢ 295
= # respondents (71.1% response rate)

12. Basis for conceptual model
➢ Social Exchange Theory
➢ Unified Theory of Acceptance and Use of Technology
➢ Theory of Reasoned Action
➢ Technology Acceptance Model
➢ Motivational Model
➢ Theory of Planned Behaviour
➢ Combined TAM & TPB
➢ Model of PC Utilization
➢ Innovation Diffusion Theory
➢ Social Cognitive Theory

13. Social Exchange Theory
adapted for open access by Kim

14. UTAUT model

15. Our (simplified)
conceptual model

16. Our
validated model
Not significant: trustworthiness, publicity, altruism, fear of plagiarism, peer pressure

17. Significant factors
➢ for intention
➢ Copyright concerns
➢ Attitude
➢ Academic reward
➢ Accessibility
➢ Preservation
➢ Effort expectancy
➢ Culture
➢ for actual usage
➢ Professional recognition
➢ Facilitating conditions
➢ Behavioural intention
➢ Copyright concerns
➢ Professional rank
➢ Technical skills
➢ Number of publications

18. “I support the principle of open
access"
Around 70% of their research publications are not openly accessible
“I support the principle of open access”
➢ Agree 34%
➢ Strongly Agree 52%
1 of the 8 universities had a OA repository
1 of the 8 universities had a OA journal

19. Recommendations for institutions
1.Inform about copyright, e.g. SHERPA/RoMEO

20. Recommendations for institutions
2.Provide an institutional repository

21. Recommendations for institutions
3.Promote OA and self-archival in reward policies

22. Recommendations for institutions
4.Foster development of technical skills

23. 23
➢ New model based on combination of SET & UTAUT
➢ helps to understand OA adoption (in Tanzanian health universities)
➢
OA awareness is low
➢ OA publishing is not common practice
➢ OA principles are easily accepted by staff
➢ Actions needed to move forward
Conclusions

24. Copyright acknowledgements
➢ Cartoon-pat-CC-BY-by-Patrick-Hochstenbach
➢ African Doctors, CC-BY-SA by Julien Harneis
➢ OPEN, CC-by-nc-sa by Tom Magliery
➢ Open arrow, CC-by-nd by ChuckCoker
➢ Question mark CC-by by Stefan Baudy
➢ http://www.projectnafasi.com/wp-content/uploads/2011/12/tanzania_africa.jpg
➢ DOAJ
➢ OpenDOAR
➢ Open CC-by-nc-nd-by late night movie [Mart]
➢ “Azage Tegegne being awarded his degree” CC-BY-NC-SA by ILRI
➢ “People using computers in an internet cafe in Kampala, Uganda” CC-BY-NC-ND by Arne
Hoel / World Bank http://www.flickr.com/photos/worldbank/7556691768/in/set-
72157601463732327
➢ GNU Head Joseph W. Reiss Free Art License or the GNU GPLv2

25. Thanks to

26. This presentation was made
with 100% Free Software
No animals were harmed