2. About our presenter…
Josh Lipton serves as CTO for Advantix Solutions Group.
During his nearly ten year tenure, he has transformed the company
from an early start-up to an established player in the world of complex
telecommunications lifecycle management services.
With nearly every one of his 34 years spent around
technology, he has been an early adopter of emerging tools,
allowing Advantix to sustain expansive growth while consistently
raising the bar for the industry at large.
He regularly contributes to numerous industry sources, publications
and forums and participates actively in several early-stage mobility
startups.
3. Introducing Advantix
We are a global leader in telecom analysis and lifecycle
management services headquartered in Dallas, TX.
Both domestic and international, our clients range from
start-ups to members of the Fortune 100 across multiple
industries.
We believe that true expertise and long lasting value in
telecom lifecycle management services requires an
unbiased viewpoint and an approach that puts client
satisfaction ahead of profit.
4. Understanding the majority of today’s enterprise
mobility challenges requires a firm grasp on the
implications of “the consumerization of IT”
5. Consumerization of IT
According to Wikipedia, the consumerization of IT is:
“… the increasingly accepted term used to describe the
growing tendency for new information technology to
emerge first in the consumer market and then spread
into business and government organizations …”
6. What are consumers demanding in mobility?
Consumers Demands:
• Unlimited device & carrier choice
• Mobile apps for business that are as easy to use and
find as consumer apps
• Unfettered use of SMS, high-speed data & location
based services
• Immediate access to support and problem resolution
7. What challenges do these demands raise for IT?
Consumer Demand: Unlimited device & carrier choice
• Not all devices are equally suitable for their work
environment
• Managing multiple carrier relationships is complex
• Sourcing and then supporting multiple platforms and
equipment types is expensive
8. What challenges do these demands raise for IT?
Consumer Demand: Mobile apps for business that are
as easy to use and find as consumer apps
• How do we govern access to these apps?
• How do we ensure company data is secure?
• How do we find or build these apps?
9. What challenges do these demands raise for IT?
Consumer Demand: Unfettered use of SMS, high-
speed data & location based services
• Messaging use, if uncontrolled can become very
expensive quickly
• Unlimited data plans are going away, bandwidth caps
limit functionality and shared data plans are still a
wildcard
• Location based services expose security concerns
10. What challenges do these demands raise for IT?
Consumer Demand: Immediate access to support and
problem resolution
• IT lacks the resources to provide support for a constantly
changing mobility landscape of devices and apps
• Users demand immediate, first-call resolution of mobility
problems
• Technologies for remote access, diagnosis, security and
control are new with an overwhelming marketplace of
choices
11. In response to these demands and challenges, the IT
universe is buzzing with conversation about two
tempting but ultimately incomplete solutions:
BYOD – Bring your own device
MDM/MAM – Mobile device & application
management software
12. Two tempting (but incomplete) solutions
BYOD – Bring your own device
The promise: By shifting from a corporate liable
environment to one in which users are responsible for
bringing their own devices, IT eliminates the cost &
support complexity of mobility while immediately
solving demands for end user choice and flexibility
13. Two tempting (but incomplete) solutions
BYOD – Bring your own device
The reality: Consumers are not all-knowing and today’s
cool device is tomorrow’s old news (Blackberry
anyone?) IT has a responsibility to lead when it comes
to technology and this does not have to be
incompatible with user choice. As an added bonus, it
has been definitively established that a best-in-class
corporate managed environment is significantly more
cost effective than a BYOD counterpart.
14. Two tempting (but incomplete) solutions
MDM/MAM – Mobile device & application mgmt
The promise: By deploying MDM/MAM technologies,
IT will have the ability to easily provision, manage,
secure and support a corporate environment as well as
those pesky BYOD users in a highly efficient and cost-
effective manner
15. Two tempting (but incomplete) solutions
MDM/MAM – Mobile device & application mgmt
The reality: While MDM in both paid and free models
has tremendous value, IT neither has the bandwidth
nor the resources to properly leverage these tools. The
typical MDM deployment utilizes on the bare minimum
features and ultimately becomes and expensive
insurance policy for security concerns leaving the
questions of user support, cost control, reporting and
governance completely unanswered.
16. Two tempting (but incomplete) solutions
MDM/MAM – Mobile device & application mgmt
The reality: While MDM in both paid and free models
has tremendous value, IT neither has the bandwidth
nor the resources to properly leverage these tools. The
typical MDM deployment utilizes on the bare minimum
features and ultimately becomes and expensive
insurance policy for security concerns leaving the
questions of user support, cost control, reporting and
governance completely unanswered.
17. So what have we learned so far?
• Enterprises and their employees see tremendous
value in mobility
• Realizing that value demands solutions that
require expertise and high resource availability
• The motivation and budget to solve problems
exists in the areas of direct cost and time savings
provided an alternative solution exists
19. Analyze Order
Optimize Provision
Negotiate Deploy
Implement Support
Verify Recycle
Usage Security
Trends Invoicing
Reports
20. Mobile Lifecycle Management solves the demand
for unlimited device & carrier choice by…
• applying direct knowledge of platforms and
devices to develop policy that bridges the needs
of both IT and users
• managing multiple carrier relationships
seamlessly
• providing managed support for procurement,
provisioning and helpdesk calls on a 12X5 or even
24X7 basis
21. Mobile Lifecycle Management
solves the demand for business apps that are
as easy to use and find as consumer apps by…
• successfully implementing and deploying
appropriate enterprise app store solutions to
govern access
• bridging relationships with top-tier mobile
application developers
• supporting user issues regarding business app
functionality
22. Mobile Lifecycle Management
solves the demand for unfettered use of SMS,
high-speed data & location based services by…
• developing and then supporting role based
policy that balances personal desires with
business considerations
• continuously optimizing feature utilization
from a cost control perspective
• working proactively to minimize and bring
visibility to excessive data usage
23. Mobile Lifecycle Management
solves the demand for immediate access to
support and problem resolution by…
• providing scalable and expert resources to
support users
• delivering first-call resolution for even the
most complicated mobile device issues
• supporting the deployment and effective use
of mobile device management technologies
25. Mobile Lifecycle Management addresses the fundamental needs of the
enterprise so they can focus on the enormous opportunity a fully
mobilized workforce represents.
When combined with a comprehensive initial spend optimization
process, clients are able to solve their challenges while also returning
significant dollars back into their operating budget
… and most importantly…
Solving challenges that your clients have virtually
given up on builds strong, enduring and mutually
profitable business relationships
