In this presentation we address best practice data visualization techniques, exploring common problems in designing for big data presentation and proposing some newfangled and enlightened solutions. We'll review how to effectively connect real-world customer needs to big data’s promise of a more efficient and response web. Last presented at WebbyTalksBoston: http://www.freshtilledsoil.com/event/fresh-tilled-soil-webbyawards-present-webby-talks/

1. bigdatavisualized
By
Richard Banfield

2. 01 thepromiseofbigdata
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3. thepromiseofbigdata
“...spot business trends, predict weather,
anticipate disease outbreaks, foresee fraud,
identify waste, combat crime, and determine
real-time roadway traffic conditions”
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4. thepromiseofbigdata
“...spot business trends, predict weather,
anticipate disease outbreaks, foresee fraud,
identify waste, combat crime, and determine
real-time roadway traffic conditions”
freshtilledsoil.com @freshtilledsoil

5. thepromiseofbigdata
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6. thepromiseofbigdata
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7. thepromiseofbigdata
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8. yourbabypictures
“On November 8, 2012 Facebook
announced their Hadoop warehouse grows
by roughly half a PetaByte per day.”
wikipedia
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9. 02 january28th1986
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10. freshtilledsoil.com @freshtilledsoil

11. freshtilledsoil.com @freshtilledsoil

12. Edward Tufte
atragedyofdata
12
8
0-ring damage
index, each
launch 6
4
25 30 35 40 45 50 55 60 65 70 75 80 85 90
temp (F) of field joints at time of launch
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13. Edward Tufte
atragedyofdata
12
8
0-ring damage
index, each
launch 6
26F-29F was forecasted
temp for January 28th
4
Challenger launch
25 30 35 40 45 50 55 60 65 70 75 80 85 90
temp (F) of field joints at time of launch
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14. 03 insightsnotjustfacts
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15. afactisn’tinsight
facts data insights
What we know What we want to know What to do about it
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16. afactisn’tinsight
facts data insights outcomes
What we know What we want to know What to do about it What might happen
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17. howdowegetoutcomes?
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18. Moresignallesscases
“...the common perception of "big data" is
being able to track lots of transactions —
but adding signals is most likely to
transform a business”
doug merrill
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19. Moresignallesscases
doug merrill
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20. creditscoresandsignals
fico fannie mae free 2.1BN data & signals
created requires fico scores accounts combined
1970’s 1980’s 1990’s 2000’s 2010’s
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21. Moresignallesscases
excess income available
fico + = $
time applicant spent on the application
applicant's ss# associated with dead person
geographic averages
lower cost credit to a
comparative behavior
larger number of people
doug merrill
freshtilledsoil.com @freshtilledsoil

22. Moresignallesscases
data + signal = Less $/person
doug merrill
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23. Moresignallesscases
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24. Moresignallesscases
relevance
social signals
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25. 04 thedesignchallenge
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26. thedesignchallenge
“If the client wanted another spreadsheet,
then they wouldn’t need you”
amy balliett
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27. outcomeisAstory
toggle between
data views
relevance
device data
context / social
manually
entered data
social api’s
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28. outcomeisAworkflow
guiding workflow
instant gratification
timeline
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29. outcomeisAworkflow
guiding workflow
multiple filters
user driven filtering
signaling data
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30. 05 thefutureisarainbow
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31. Charles Minard
napoleon’sdeathmarch
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32. bbc’srainbow
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33. typesofdataviz
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34. Size&color
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35. context&story
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36. keys&color
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37. shancarter
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38. magnolia
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39. toolsfordataviz
Real-time or Predictive
Professional Consumer
basic visualization
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40. goodluck!

41. richard@freshtilledsoil.coM

42. http://dailyinfographic.com/
http://designmodo.com/magnolia/
http://shancarter.com/