22. The customer is angry, yes, but why?
Did your copy not convey the point properly?
Were your sales people misinformed?
Is there a problem with inventory?
Trace the problem to its root and
ﬁx it before it annoys the rest of your customer base.
23. Your Turn
If we’ve missed out on something fairly obvious,
write to us at email@example.com.
You will be rewarded handsomely.