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Peter Warman
1. Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia
2. is our work all
pleasure?
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia
3.
4.
5.
6. hidden object
quiz
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia
7.
8. back to
business
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia
9.
10.
11.
12.
13.
14. Newzoo Market Data Clients
50% EU, 30% US, 20% Asia
meer tijd besteed aan games vergeleken met 2009
Print: -33%, Radio: -12%, TV: -9%, Internet: +10%
Bron: Nationaal Gaming Onderzoek 2011 & 2009
Game In The City. Peter Warman. 24 Nov 2011
15. Newzoo Market Data Clients
50% EU, 30% US, 20% Asia
meer tijd besteed aan games vergeleken met 2009
Print: -33%, Radio: -12%, TV: -9%, Internet: +10%
Bron: Nationaal Gaming Onderzoek 2011 & 2009
Game In The City. Peter Warman. 24 Nov 2011
16. Media time spent.
2011 versus 2009. Netherlands.
12.00
10.00
8.00
Axis Title
6.00
4.00
2.00
0.00
Time spent reading
Time spent listining Time spent watching Time spent using
newspapers and Time spent Gaming
radio TV internet
magazine
Male 1.88 5.79 9.19 5.78 10.56
Female 1.87 5.52 9.76 3.81 9.54
Total 1.87 5.66 9.48 4.79 10.05
versus +65% +10%
2009
-33% -12% -9%
Time spent per head ofMarket Data Clients
Newzoo population| Netherlands
50% EU, 30% US, 20% Asia
17. so what is
happening
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia
18.
19.
20.
21. Segmentation
Newzoo work in progress based on 200 variables of 20,000
gamers
Factor Analysis: Visualisation platforms & size across 200+ topics
1
0.8
Social
Casual
0.6
Factor1
0.4
Mobile
MMOs
0.2
PC Download
Consoles
0 PC Boxed
-0.2 0 0.2 0.4 0.6 0.8 1
-0.2
Factor2
22. Ways out
Mobile is on route to the new TV
Visualisatie platforms factoren en platform grootte
1
Platform: X-Platform / Mobile
0.8
Social
Casual
online
0.6
TV
Factor1
0.4
cloud Mobile
MMOs
0.2
PC Download
apps
Consoles
0 PC Boxed
-0.2 0 0.2 0.4 0.6 0.8 1
-0.2
Factor2
23.
24. who are we
to say so
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia
25. US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China Korea
Global & Local Market Intelligence. Global & Local Clients.
All platforms / bizz models
Specifically Market Data Clients
Newzoo MMO & Mobile
50% EU, 30% US, 20% Asia
26. why is this a
revolution
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia
27. Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia
28. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia
29. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia
36. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia
37.
38. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia
39. NL35kiPad
NL85kiPhone
NL70%ingame
only 25% of iPad and 20% of iPhone/iPod revenues
of top 200 games is for Paid Games (US)
36% and 30% for EU
Rest is spent in-game