Explanation of our online co-creation & validation methodology, Elevator Online: An interactive and engaging tool to validate & enrich your concept in co-creation with 8 hand-picked lead-users and expert consumers. One week live interaction & in-depth interviews

1. Fronteer Strategy
Online Elevator Validation & Co-creation
- Flyer 2012
FRONTEER
STRATEGY
I N N OVAT I O N.
C O - C R E AT I O N.
B R A N D D E V E L O P M E N T.

2. Online
Elevator
What is Online Elevator?
Quick online concept validation & enrichment with
hand-picked lead users & experts across the globe.
WHY ONLINE ELEVATOR? WHY CO-CREATION?
ONLINE ๏ Short lead-times, one week live interaction online
๏ Dedicated recruitment, multiple countries
๏ Compact, structured, interactive & engaging
๏ Concrete results & ideas, strategic recommendations
๏ Create solid ground to take your concept to the next level
๏ Works for Brand propositions, Innovations, Campaigns,
Products, Services, Apps, etc.
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 2

3. Online
Elevator
What Online Elevator looks like
Online Validation survey
In-depth Skype interviews
Co-creation in lively discussions
Detailed user profiles
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 314

4. Online
Elevator
We use our global network
Let your main markets interact online
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 4

5. A recent example
The Philips Avent app was co-created by young mothers
5 Webby Award winner 2012

6. A recent example
For one week, young moms in NL, UK & USA simultaneously
enriched the Baby & Me app, resulting in valuable improvements
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 6

7. Online
Elevator
How we work
A typical online Elevator process takes 6 weeks from start to
finish, resulting in valuable insights, improvements & new ideas
1. PREPARATION 2. VALIDATE & ENRICH 3. REPORTING
4 Weeks lead-time 1 week online Elevator Summary after 1 week,
1 Kick-off Validation & Enrichment full write-up after 2 weeks
Focus: Focus: Focus:
- Analysis - Clear online survey - Points for improvement
- Participant recruiting - Open & strategic discussion - Concrete next steps
- Set-up online environment - Co-creation & rating ideas - So-what
- Prepare stimuli (concept) - Concrete improvements - Strategic recommendations
7

8. Online
Elevator
A 3-phase process
The online Elevator session knows three main phases:
VALIDATE CO-CREATE REFINE
Expert consumers Expert consumers One on one talks with
give feedback on suggest improvements selected lead users
existing concept & discuss other ideas on enriched concept
- You can follow & participate in discussions online, ask in-depth
questions and join the one on one talks to obtain more insights.
8

9. Online
Elevator
Who are our experts?
Elevator participants are handpicked by our expert connectors
to fit a specific profile, depending on the challenge, for example:
FREQUENT INTERIOR & YOUNG
1ST CLASS FLOOR BLOGGING
FLYERS DESIGNERS MOMS
9

10. “Fronteer is changing the game.
Their strength is connecting people
internally & externally”
- VP Marketing KPN
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 10

11. ONLINE
Please contact us for
Online Elevator requests & details
Our project fees include:
Preparation, analysis, recruiting, tailor-made session,
set-up, moderation, reporting, strategic
recommendations, venue, incentives
info@fronteerstrategy.com
+31 (0) 20 475 0555
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

12. Find our current online & offline
co-creation challenges at
www.fronteerstrategy.com/challenges
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

13. We help brands to
innovate. Successfully
Get fresh
perspectives
Create a mandate
Develop to change
compelling
Bring energy
concepts
& momentum
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 13

14. FRONTEER www.fronteerstrategy.com
STRATEGY @fronteerstrat
I N N OVAT I O N.
C O - C R E AT I O N. www.facebook.com/fronteerstrategy
B R A N D D E V E L O P M E N T.