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FROSMOX16
MIKAELGUMMERUS
Future of the UX
How to be prepared to win
FROSMOX16
MIKAELGUMMERUS
What might have drastic impact to
digital consumer businesses?
Wireless future:
The explosion of
...
FROSMOX16
MIKAELGUMMERUS
Wireless
future
FROSMOX16
MIKAELGUMMERUS
Why should I care?
Just at the beginning
of digitalisation
Disruptions will become
bigger and occ...
FROSMOX16
MIKAELGUMMERUS
FROSMOX16
MIKAELGUMMERUS
The next killer gadget
is not physical?
FROSMOX16
MIKAELGUMMERUS
What does a wireless future
mean for businesses?
I do not want to carry bulky
screens with me but...
FROSMOX16
MIKAELGUMMERUS
Explosion
of screens
FROSMOX16
MIKAELGUMMERUS
There will be screens everywhere
TRANSPORTATION
Personal Car Autonomous
Driving UI
Personal Car E...
FROSMOX16
MIKAELGUMMERUS
Creating a seamless User Experience
will be challenging
Basics of eCommerce
aren’t always in plac...
FROSMOX16
MIKAELGUMMERUS
Software will eat the worldSoftware will eat the world
FROSMOX16
MIKAELGUMMERUS
Luckily the
technology
is already
here
FROSMOX16
MIKAELGUMMERUS
JavascriptJavascript
FROSMOX16
MIKAELGUMMERUS
Why does it matter to
my business?
All big players stand behind JS
It will work with every screen...
FROSMOX16
MIKAELGUMMERUS
Exponential advancements
exponential competition
FROSMOX16
MIKAELGUMMERUS
Exponential advancements
exponential possibilities
FROSMOX16 was held
around this time
FROSMOX16
MIKAELGUMMERUS
Super cheap technology enables
More companies will engage in more business
Easier to experiment n...
FROSMOX16
MIKAELGUMMERUS
Everything as
a service?
FROSMOX16
MIKAELGUMMERUS
Be aware of
“winner takes it all” markets
Actual Consumption for Apps, Wesites, US 2014
27
apps u...
FROSMOX16
MIKAELGUMMERUS
It’s just in media -
who cares?
Internet and software will create a world
where it will be possib...
FROSMOX16
MIKAELGUMMERUS
FROSMOX16
MIKAELGUMMERUS
GOING AGAINST GILLETTE
(P&G)...ARE YOU INSANE?!
FROSMOX16
MIKAELGUMMERUS
2012 - 2016: Unilever buys with 1b,
what happened?
Gillette’s (P&G) power
was based on
R&D
Brandi...
FROSMOX16
MIKAELGUMMERUS
Welcome to the disruption
Each of Gillette’s (P&G)
advantages were destroyed:
R&D: shaves are goo...
FROSMOX16
MIKAELGUMMERUS
Winner takes it all markets
Amazon can leverage all of these to make sure the prices are low
Buyi...
FROSMOX16
MIKAELGUMMERUS
What should
we do?
FROSMOX16
MIKAELGUMMERUS
Experiment and rethink
around strategy
protects
you
needs to be
obvious
retains
customers
needs t...
FROSMOX16
MIKAELGUMMERUS
Summary - future of the UX
Wireless identification
leads to an explosion
of screens
Javascript as
...
FROSMOX16
MIKAELGUMMERUS
Thank You!
Mikael Gummerus
Founder & CEO
mikael.gummerus@frosmo.com
+358 50 323 4643
www.frosmo.c...
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Seamless user experiences are the competitive advantage of the future - Mikael Gummerus, FROSMO at FrosmoX16

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Companies that create a seamless user experience across devices will have a competitive advantage so big that we’re heading towards “winner takes all” markets.
Thanks to the speed of software development we’re on the verge of an exponential growth curve, which in turn means exponential possibilities. The Internet of Things will have the potential to radically alter online shopping behavior.
Companies will need to offer something exclusive and become better at explaining which problems they solve. All of this needs to be done with excellent service. In short, companies need to create better user experiences and they need to create them now.

Mikael Gummerus is the CEO and Founder of FROSMO. He is also a Co-Founder and Chairman of the Board of mobile game studio Dodreams.

You'll find the video of his, and other inspiring FrosmoX16 presentations, on www.frosmo.com/frosmox16

Publié dans : Internet

Seamless user experiences are the competitive advantage of the future - Mikael Gummerus, FROSMO at FrosmoX16

  1. 1. FROSMOX16 MIKAELGUMMERUS Future of the UX How to be prepared to win
  2. 2. FROSMOX16 MIKAELGUMMERUS What might have drastic impact to digital consumer businesses? Wireless future: The explosion of screens Software evolution: Exponential competition Changing business models: Creating leverage 21 3
  3. 3. FROSMOX16 MIKAELGUMMERUS Wireless future
  4. 4. FROSMOX16 MIKAELGUMMERUS Why should I care? Just at the beginning of digitalisation Disruptions will become bigger and occur more frequently Understanding helps to create leverage 21 3
  5. 5. FROSMOX16 MIKAELGUMMERUS
  6. 6. FROSMOX16 MIKAELGUMMERUS The next killer gadget is not physical?
  7. 7. FROSMOX16 MIKAELGUMMERUS What does a wireless future mean for businesses? I do not want to carry bulky screens with me but I’m identified I want a great experience at any screen when viewing or projecting
  8. 8. FROSMOX16 MIKAELGUMMERUS Explosion of screens
  9. 9. FROSMOX16 MIKAELGUMMERUS There will be screens everywhere TRANSPORTATION Personal Car Autonomous Driving UI Personal Car Entertainment & Navigation UI Public Transportation Ordering UI Public Transportation Entertainment Advertising Screens UI OUTDOOR / PUBLIC SPACE Drones / Robotics Entertainment Advertising Screens UI Smart Shops / Shop UIs Connected Sports HOME Security Automation Locks, lights, cameras Virtual assistants PERSON Wearables Smart clothing AR / VR Smartphone Amazon AWS will be part of multitude of these services as core foundation of cloud infrastructure.
  10. 10. FROSMOX16 MIKAELGUMMERUS Creating a seamless User Experience will be challenging Basics of eCommerce aren’t always in place yet Complicated legacy systems Difficult to engage customers daily Operating Leverage
  11. 11. FROSMOX16 MIKAELGUMMERUS Software will eat the worldSoftware will eat the world
  12. 12. FROSMOX16 MIKAELGUMMERUS Luckily the technology is already here
  13. 13. FROSMOX16 MIKAELGUMMERUS JavascriptJavascript
  14. 14. FROSMOX16 MIKAELGUMMERUS Why does it matter to my business? All big players stand behind JS It will work with every screen - no more restrictions Faster, easier, more cost effective, more developers, more frameworks….
  15. 15. FROSMOX16 MIKAELGUMMERUS Exponential advancements exponential competition
  16. 16. FROSMOX16 MIKAELGUMMERUS Exponential advancements exponential possibilities FROSMOX16 was held around this time
  17. 17. FROSMOX16 MIKAELGUMMERUS Super cheap technology enables More companies will engage in more business Easier to experiment new business models for anyone Easier to create leverage Distribute faster People adopt faster Companies will succeed and fail faster
  18. 18. FROSMOX16 MIKAELGUMMERUS Everything as a service?
  19. 19. FROSMOX16 MIKAELGUMMERUS Be aware of “winner takes it all” markets Actual Consumption for Apps, Wesites, US 2014 27 apps used per month 79% of time spent on apps 96 websites visited per month 44% of time spent on websites 5 5 Sources: Nielsen, Comscore, Ars Technica, TechCrunch, Internetlivestats, Digitalsmiths, Activate analysis. Averages across all users with access.
  20. 20. FROSMOX16 MIKAELGUMMERUS It’s just in media - who cares? Internet and software will create a world where it will be possible to create rapid global leverage for ANY BUSINESS UBER AIRBNB ?
  21. 21. FROSMOX16 MIKAELGUMMERUS
  22. 22. FROSMOX16 MIKAELGUMMERUS GOING AGAINST GILLETTE (P&G)...ARE YOU INSANE?!
  23. 23. FROSMOX16 MIKAELGUMMERUS 2012 - 2016: Unilever buys with 1b, what happened? Gillette’s (P&G) power was based on R&D Branding & Advertising Distribution & Retail How did Dollar Shave Club manage to get 15% market share?
  24. 24. FROSMOX16 MIKAELGUMMERUS Welcome to the disruption Each of Gillette’s (P&G) advantages were destroyed: R&D: shaves are good enough Branding & Advertising: Youtube & FB are free! Distribution & Retail: Amazon’s cloud & great UX How did Dollar Shave Club manage to get 15% market share? Lot of value was destroyed: 15% market share = 5% of the revenue
  25. 25. FROSMOX16 MIKAELGUMMERUS Winner takes it all markets Amazon can leverage all of these to make sure the prices are low Buying power Delivery power Server infrastructure power Warehouse power Payment gateway power And membership power to add margin
  26. 26. FROSMOX16 MIKAELGUMMERUS What should we do?
  27. 27. FROSMOX16 MIKAELGUMMERUS Experiment and rethink around strategy protects you needs to be obvious retains customers needs to be perfected in order to justify exclusivity and continuous payments EXCLUSIVE EXCELLENT SERVICE PROBLEM SOLVED UX
  28. 28. FROSMOX16 MIKAELGUMMERUS Summary - future of the UX Wireless identification leads to an explosion of screens Javascript as technology will accelerate business development You can and should start today 21 3
  29. 29. FROSMOX16 MIKAELGUMMERUS Thank You! Mikael Gummerus Founder & CEO mikael.gummerus@frosmo.com +358 50 323 4643 www.frosmo.com

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