Companies that create a seamless user experience across devices will have a competitive advantage so big that we’re heading towards “winner takes all” markets.
Thanks to the speed of software development we’re on the verge of an exponential growth curve, which in turn means exponential possibilities. The Internet of Things will have the potential to radically alter online shopping behavior.
Companies will need to offer something exclusive and become better at explaining which problems they solve. All of this needs to be done with excellent service. In short, companies need to create better user experiences and they need to create them now.
Mikael Gummerus is the CEO and Founder of FROSMO. He is also a Co-Founder and Chairman of the Board of mobile game studio Dodreams.
You'll find the video of his, and other inspiring FrosmoX16 presentations, on www.frosmo.com/frosmox16