Webinar: Simplifying the journey from optimisation to personalisation

•

0 likes•113 views

This webinar is aimed at retail/ecommerce experts. Jonathan Worthington, Head of Retail Business UK and independent CRO expert Elise Maile discuss the most current issues facing ecommerce websites focusing on: *CRO fundamentals and practical steps *What are the essential tools and resources, and how to cheat when you don't have them *Scaling your activities from rule-based to automated and high-performing

Technology

Optimisation to personalisation
UK webinar for ecommerce, retail & travel experts
Jonathan Worthington & Elise Maile April 2, 2020

Meet the presenters
Elise Maile
Independant CRO expert with 15 years of
experience within the digital sector including
personalisation and optimisation testing.
Jonathan Worthington
Seasoned technology expert with 15 years in B2B
solutions, especially with companies launching
marketing technologies.
Heading up Frosmo’s growth in retail.
2

Webinar agenda
3
● The challenges eCommerce companies face
● How to optimise the customer experience with personalization
○ Content
○ Segments
○ Recommendations
○ Peak times
○ Coronavirus impact
● Questions
3

Michael, single
Helsinki, Weekend
Sports, Games, Nightlife
Computers, Books
From Facebook
Lisa, married
Barcelona, Morning
Cooking, Mexico
No purchase history
First-time on site
Robert, father
Denver, Night
Tech, Marvel
Toys, Kids wear
2 carts abandoned
The eCommerce Challenge

Takeaways
12
● Let the data drive you! It doesn’t need to be hard,
whether you like to use learned rules or automation
● Acting with integrity to build loyalty and trust is paramount
● CoronaVirus will end, and we can take the opportunity now to learn and
prepare for the next phase.
12

Thank you
Please stay in touch!
jonathan@frosmo.com
+44(0)7958585739
Elise Maile
info@e-maile.co.uk

Similar to Webinar: Simplifying the journey from optimisation to personalisation

Social Media and Your Business’ Future

M/A/R/C Research

Flipkart Vs Amazon- A Case Study on e retailing.

Sumit Lokhande

Fire up your professional path in digital marketing

Socialab

Using Digital in Retail

The Organic Agency

E Marketing Week07

Stephen Dann

Social media Vs your website: Where should you be investing in 2023? Presented by: • Jag Panesar • Danni Johnson Discover: • How your audience are using social media and Google to find your business. • Future predictions for social media in the B2B arena. • Future predictions for websites and SEO in the B2B arena. • How to decide where to invest your budget. • Useful tools https://xpandmarketing.co.uk/

Where To Spend Your Marketing Budget - Social media Vs Website

Xpand Marketing

The job market in digital marketing

Socialab

DCS: Jill Konrath "Using Conent to Establish Sales Credibility"

G3 Communications

3 Additional Ps of Marketing for 2019

Kate Athmer

Research Inspiration Run

BAQMaR

Marketing digital

Jorge Eduardo Rodriguez

The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance. The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.

Digital Leaders Masterclass #DLMLeeds

John McCambley

Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...

Statista

jonathan gillyns bol

johnoxxx

Apresentação NoTopo

Notopo.com

B2B Product Marketing 101

Oisin O'Connor

Strategic business growth through SMM

Jalal Uddin Arif

API testing training course in Hyderabad

lahari669323

ETL testing course in hyderabad

lahari669323

sem course in hyderabad

lahari669323

Similar to Webinar: Simplifying the journey from optimisation to personalisation (20)

Social Media and Your Business’ Future

Flipkart Vs Amazon- A Case Study on e retailing.

Fire up your professional path in digital marketing

Using Digital in Retail

E Marketing Week07

Where To Spend Your Marketing Budget - Social media Vs Website

The job market in digital marketing

DCS: Jill Konrath "Using Conent to Establish Sales Credibility"

3 Additional Ps of Marketing for 2019

Research Inspiration Run

Marketing digital

Digital Leaders Masterclass #DLMLeeds

Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...

jonathan gillyns bol

Apresentação NoTopo

B2B Product Marketing 101

Strategic business growth through SMM

API testing training course in Hyderabad

ETL testing course in hyderabad

sem course in hyderabad

More from Frosmo

Kommer growth- och CX-experter från Frosmo, Valtech och Contentful att diskutera hur man kombinerar marketing automation, personalisering av hemsidor och modern innehållsinfrastruktur för att leverera oslagbara kundupplevelser under hela kundresan. Och hur man skapar rätt mindset och processer för att få det att hända. Du kommer få ta del av praktiska exempel på hur du kan börja din egen resa för bättre kundupplevelser och du kommer få en ökad förståelse för: *Fördelarna med personliga kundresor *Hur olika tekniker hjälper dig att göra kundresan bättre *Vilka processer du behöver anpassa för att få allt att hända

Webinar: Hur man kombinerar teknik och ett “growth mindset” för bästa kundup...

Frosmo

In this 30-min webinar, Tanja and Tom discuss the importance of creating meaningful customer journeys that also bring business results. Website personalization with scalable content creation is key to putting customer experience at the center of your digital service. The agenda: 1. What all marketers should know about personalization 2. Business benefits of creating personalized customer journeys Tanja Säde, CMO, Frosmo 3. Scalable content creation and the agile processes 4. Introducing the next-generation content creator tool - Weld Creator v4 Tom Söderlund, CEO, Weld

Webinar: What every marketer should know about personalization and scalable c...

Frosmo

Great CX requires pesonalization

Frosmo

Within marketing and ecommerce, personalization is quickly becoming the focal point for a competitive advantage. In this 35-minute webinar, Frosmo experts will discuss what personalization is all about and walk you through the steps on how to accomplish personalization and how to keep it up. Watch the webinar to get ideas on what you can do to provide superior personalized customer journeys and, ultimately, drive online revenue.

Webinar: Drive ecommerce revenue with personalization

Frosmo

Webinar: Fast front-end development and easy personalization for SAP Commerce...

Frosmo

AI for optimizing customer journeys in online betting

Frosmo

Frosmo product vision and roadmap 2018

Frosmo

Changing landscape of front end. Stockholm roadshow presentation 13.11.2018

Frosmo

Creating superior customer experiences frosmo

Frosmo

Front-end development for headless cms

Frosmo

Recommendations 2.0

Frosmo

Changing landscape of front end. How does it impact your business?

Frosmo

Zapping through screens anywhere, anytime. The way we consume content has greatly changed, but how does this impact us and has it affected user behavior? About Stanislaw Stanislaw is the eCommerce and Self Care Manager at NC+. He is connecting media with e-commerce for the modern TV premium brand nc+ in Poland. Michalik focusses on sales while constantly questioning the typical & traditional paths.

Times of transition: challenges and online perspectives by Stanislaw Michalik

Frosmo

In his second presentation of the day Mikael will answer the one question that’s in all our minds: what is the future of UX? About Mikael Mikael founded FROSMO in 2008, today the company has over 100 employees and works with global eCommerce companies. Mikael is also co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead!. Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.

The future of FROSMO by Mikael Gummerus

Frosmo

How can one of the world’s longest continuously operating airlines embrace digital to create new and relevant experiences to grow? Katri explains which steps Finnair has taken to grow faster than ever. About Katri Katri is responsible for Digital Transformation in The Executive Board of Finnair Oyj as a Chief Digital Officer. Katri's desire has always been to understand and work from the “big picture”, the pieces of the business system just need to fall into place in order for the idea to make sense for the customers and employees, be manageable and to make money - in other words to win the game. Katri has managed several high performing teams and companies in the age of the internet both at home and abroad. With a solid background from management consulting Katri has combined business and digital throughout her career ranging from highly respected management consultancies to industry disruptors from the internet and design community.

Digital as part of an accelerated growth by Katri Harra-Salonen

Frosmo

Johanna will discuss one of the media industry’s biggest challenges: how can you ask money for something that is free? About Johanna Johanna is passionate about digitalization as a way to make businesses more customer-friendly. For the past six years, Johanna has worked in the midst of the digital transformation in the media industry at Alma Media, particularly for Kauppalehti, the biggest financial media company in Finland. Before this, Johanna held marketing and sales positions in the retail, telco, and payment card industry.

From news site to a news store - Selling subscriptions online by Johanna Suhonen

Frosmo

What can media companies do to cope with change? What is required to evolve from a Content is King to a Content and UX are both kings mentality? About Johannes Johannes is currently C More Chief and SVP Consumer Business at MTV Oy, where he has been since August 2016. Johannes rebranded and re-positioned the consumer business and launched the new C More SVOD service in April 2017 with the aim to be the local No1 in Premium streaming services. Previously he was CEO of Viasat in Finland and the Baltics. During this time the Viaplay SVOD service was launched in all territories and became one of the leading services challenging Netflix. Johannes has extensive experience in media and digital services.

From viewer to user by Johannes Leppänen

Frosmo

Digital technology will affect your business. It’s up to you whether this will become a competitive advantage or a competitive disadvantage for your company. About Anni Anni Ronkainen is Kesko Corporation’s Chief Digital Officer responsible for business development and digitalisation. Before joining Kesko, she was the Country Manager Finland at Google Finland Ltd. Previously she has also been the CEO of the advertising agency McCann Helsinki and the Business Group Director of Satama Finland Oy which concentrates on digital media and business solutions. Anni is also a Board Member at Nordic Morning Plc and Asiakastieto Group Plc.

Turning thinking from inside out to outside in by Anni Ronkainen

Frosmo

Great user experiences recognize that everyone is special. They acknowledge each customer as an individual and make them feel important. They lead to easy to understand choices. About Agnieszka Agnieszka is the UX Designer & Digital Project Manager at Wonga.pl. Her primary goal is to understand and defend the needs of their online users. For several years she’s been trying to generate an emotional experience in banking services, taking financial goals to new heights while delighting users along the way. Agnieszka believes that even the most complicated concepts can be presented in a way which is easy to understand and communicate.

Delivering UX in the digital loan industry by Agnieszka Guryn

Frosmo

About Johanna Johanna leads Reima’s digital customer experience and development. Reima.com eCom platform in 9 different markets and ReimaGO activity tracker for kids are the key projects. Reima is profitably growing, global children’s active wear manufacturer with presence in over 80 countries and net sales of 85 million € in 2016. Johanna’s previous experience comes from innovative start ups and international design agencies. She’s passionate for creating experiences users would love to use - today and in the future.

Global growth - how to keep CX in the centre for a 73-year-old startup? by Jo...

Frosmo

More from Frosmo (20)

Webinar: Hur man kombinerar teknik och ett “growth mindset” för bästa kundup...

Webinar: What every marketer should know about personalization and scalable c...

Great CX requires pesonalization

Webinar: Drive ecommerce revenue with personalization

Webinar: Fast front-end development and easy personalization for SAP Commerce...

AI for optimizing customer journeys in online betting

Frosmo product vision and roadmap 2018

Changing landscape of front end. Stockholm roadshow presentation 13.11.2018

Creating superior customer experiences frosmo

Front-end development for headless cms

Recommendations 2.0

Changing landscape of front end. How does it impact your business?

Times of transition: challenges and online perspectives by Stanislaw Michalik

The future of FROSMO by Mikael Gummerus

Digital as part of an accelerated growth by Katri Harra-Salonen

From news site to a news store - Selling subscriptions online by Johanna Suhonen

From viewer to user by Johannes Leppänen

Turning thinking from inside out to outside in by Anni Ronkainen

Delivering UX in the digital loan industry by Agnieszka Guryn

Global growth - how to keep CX in the centre for a 73-year-old startup? by Jo...

Recently uploaded

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Architecting Cloud Native Applications

WSO2

DBX First Quarter 2024 Investor Presentation

Dropbox

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Modernizing Securities Finance: The cloud-native prime brokerage platform transforming capital markets. Madhu Subbu, Managing Director, Head of Securities Finance Engineering Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu

apidays

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...

Zilliz

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

MS Copilot expands with MS Graph connectors

Nanddeep Nachan

ICT role in 21st century education and its challenges

rafiqahmad00786416

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc

A Beginners Guide to Building a RAG App Using Open Source Milvus

Zilliz

Recently uploaded (20)

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

How to Troubleshoot Apps for the Modern Connected Worker

Architecting Cloud Native Applications

DBX First Quarter 2024 Investor Presentation

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Corporate and higher education May webinar.pptx

Powerful Google developer tools for immediate impact! (2023-24 C)

MS Copilot expands with MS Graph connectors

ICT role in 21st century education and its challenges

Data Cloud, More than a CDP by Matt Robison

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

A Year of the Servo Reboot: Where Are We Now?

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

A Beginners Guide to Building a RAG App Using Open Source Milvus

Webinar: Simplifying the journey from optimisation to personalisation

1. Optimisation to personalisation UK webinar for ecommerce, retail & travel experts Jonathan Worthington & Elise Maile April 2, 2020

2. Meet the presenters Elise Maile Independant CRO expert with 15 years of experience within the digital sector including personalisation and optimisation testing. Jonathan Worthington Seasoned technology expert with 15 years in B2B solutions, especially with companies launching marketing technologies. Heading up Frosmo’s growth in retail. 2

3. Webinar agenda 3 ● The challenges eCommerce companies face ● How to optimise the customer experience with personalization ○ Content ○ Segments ○ Recommendations ○ Peak times ○ Coronavirus impact ● Questions 3

4. Michael, single Helsinki, Weekend Sports, Games, Nightlife Computers, Books From Facebook Lisa, married Barcelona, Morning Cooking, Mexico No purchase history First-time on site Robert, father Denver, Night Tech, Marvel Toys, Kids wear 2 carts abandoned The eCommerce Challenge

5. Content 5

6. Segments 6

7. Recommendations 7

8. How data can guide content with Machine Learning 8 AFFINITIES PHASE IN JOURNEY SEGMENTS PLACEMENT ON SITE New Discovering Likely to buy Loyalty Geo=London Facebook campaign Interest: Children’s products +3 visits this week Primary affinity: Product category : Toys Secondary affinity: Brand : Mattel Most viewed product: Barbie doll Last viewed product: Ken doll Frontpage Category page Productpage Search results Cart Frosmo AI/ML learns and delivers the best recommendation and promotion strategies for each situation and visitor. Real-time automatic tracking & profiling R etail

9. Peak 9

10. CoronaVirus 10

11. Questions? 11

12. Takeaways 12 ● Let the data drive you! It doesn’t need to be hard, whether you like to use learned rules or automation ● Acting with integrity to build loyalty and trust is paramount ● CoronaVirus will end, and we can take the opportunity now to learn and prepare for the next phase. 12

13. Thank you Please stay in touch! jonathan@frosmo.com +44(0)7958585739 Elise Maile info@e-maile.co.uk

Webinar: Simplifying the journey from optimisation to personalisation

Recommended

Recommended

More Related Content

Similar to Webinar: Simplifying the journey from optimisation to personalisation

Similar to Webinar: Simplifying the journey from optimisation to personalisation (20)

More from Frosmo

More from Frosmo (20)

Recently uploaded

Recently uploaded (20)

Webinar: Simplifying the journey from optimisation to personalisation