Solving business problems through digital transformation demands a different way of thinking, centred around the real needs to the business. Our approach uses business centric design-led thinking to drive agile and iterative development to deliver the best outcomes. Using real customer examples, we highlight how crucial business problems are addressed using rapid, agile and business centric prototyping. By bringing together Fujitsu’s focus on real customer needs, our research around human centric innovation, our design-led thinking, our rapid development teams and our own IP, organizations can transform faster. Businesses can reap the benefits to improve business performance, increase employee/customer relations and redefining their business model.