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0 Copyright 2016 FUJITSU
Fujitsu Forum
2016
#FujitsuForum
1 Copyright 2016 FUJITSU
De-risking Your Growth
Fujitsu & Intel for Service Providers
Rüdiger Frickenschmidt
Director Serv...
3 Copyright 2016 FUJITSU
Fujtsu: A Technology driven Company!
As an Example: Deep Sea Data Connectivity
Fujitsu has suppli...
4 Copyright 2016 FUJITSU
High End – Made by Fujitsu
Copyright 2015 FUJITSU
“We are innovating Technology which allows
much...
5 Copyright 2016 FUJITSU
Example of Innovations made by Fujitsu
CAT scans
radiography
Microwave radio systems
Water stage ...
6 Copyright 2016 FUJITSU
Digital Transformation: The Customer´s Voice
Challenges for the Service Provider Business
7 Copyright 2016 FUJITSU
Voice of the C-Level
“Digital business is shifting from a
future strategic vision by IT leaders
a...
8 Copyright 2016 FUJITSU
Walking the Digital Tightrope
Enterprise Statements
Advantages of Digital Transformation
well kno...
9 Copyright 2016 FUJITSU
Walking the Digital Tightrope
Enterprise Statements
Full of confidence in own capabilities
& succ...
10 Copyright 2016 FUJITSU
Walking the Digital Tightrope
Enterprise Statements
Implementation of the digital strategy
throu...
11 Copyright 2016 FUJITSU
Main risks (by not doing it)
 Reduction in productivity (40%)
 Decrease in revenue (38%)
 Hig...
12 Copyright 2016 FUJITSU
Data centers need to become business-centric!
Digital
Data Access
Business Demands
IT Budgets Co...
13 Copyright 2016 FUJITSU
Stage 0 Stage 1 Stage 2 Stage 3
Flexible
on-demand sourcing
Stage 4
Stages of IT as a Service
Se...
14 Copyright 2016 FUJITSU
What You can expect
Higher
Performance
Tailored
Solutions
Derisking
Growth
YouASP, ISV
Hosting o...
15 Copyright 2016 FUJITSU
Storage
16 Copyright 2016 FUJITSU
Beating the Competition – Lowering YOUR TCO
10%
10%
10%
10%
50%
50%
50%
50%
80%
80%
80%
80%
90%
...
17 Copyright 2016 FUJITSU
Higher Performance & Reliability
Even in critical environments
1st
 Move Data Extremely Fast
 ...
18 Copyright 2016 FUJITSU
Higher Performance by Design
Industry-leading energy efficiency for Data Centers
18
20%
1st
 20...
19 Copyright 2016 FUJITSU
Supporting Business Continuity
Predictable Reliability at very high Temperatures in the Data Cen...
20 Copyright 2016 FUJITSU
De-risking Your growth
21 Copyright 2016 FUJITSU
Flexible family architecture
DX200 DX500DX100 DX600 DX8x00DX60
Reliability, Availability & Perfo...
22 Copyright 2016 FUJITSU
Tailored to YOUR needs
Rapid scaling without disruption
 Enterprise performance starts at entry...
23 Copyright 2016 FUJITSU
Support tailored to YOUR needs
Customized
 No “one size fits all” approach
 Right package for ...
24 Copyright 2016 FUJITSU
Server
25 Copyright 2016 FUJITSU
Fujitsu Server Directions
Modular
Scale-out power
Mission-critical &
High performance
Enterprise...
26 Copyright 2016 FUJITSU
Fujitsu PRIMERGY CX400
Scale-Out for the Cloud & Software Defined Era
Serverized Storage
Compute...
27 Copyright 2016 FUJITSU
Air Cooled Data Center
10 °C
50 °F
15 °C
59 °F
PUE: 1.8
74% of overhead power used for cooling
I...
28 Copyright 2016 FUJITSU
Cool-Central® LCT Cooled Data Center
58.9 °C
138 °F
10 °C
50 °F
15 °C
59 °F
PUE: 1.49
57% of ove...
29 Copyright 2016 FUJITSU
Fujitsu PRIMERGY CX600
Ultra-high Density. Pure Compute-Power.
30 © 2016 FUJITSU
FUJITSU Server PRIMERGY Scale-out Systems
CX400 CX2550 CX2570 CX600 CX1640
Up to 4 Nodes
Up to 24 HDD/SS...
31 Copyright 2016 FUJITSU
PRIMEFLEX
Integrated System based on validated Design
32 Copyright 2016 FUJITSU
Server
Storage
Network
Virtualization
Applications
Management
Middleware
OS
Tasks
Efforts
Skills...
Projectstart
Do-it-yourself
Pre-integrated infrastructure
DESIGN
INTEGRATE
TEST
Time to production
PRODUCTION
CERTIFY
INTE...
34 Copyright 2016 FUJITSU
Example: OpenStack
ETERNUS CD
Admin
Server
Required
Services
Object
(RADOS)
Block
(RBD)
S3
(RGW)...
35 Copyright 2016 FUJITSU
Fujitsu PRIMEFLEX Integrated Systems
PRIMEFLEX for
VMware VSAN
PRIMEFLEX for
VMware VCF
PRIMEFLE...
36 Copyright 2016 FUJITSU
Software Defined Data Center
37 Copyright 2016 FUJITSU
Simplifying IT by PRIMEFLEX for VCF
Significant reduction
in infrastructure
bring-up time from
d...
38 Copyright 2016 FUJITSU
PRIMEFLEX for VMware Cloud Foundation
Key Components
vRealize Suite (Optional)
vCenter
NSX
Virtu...
39 Copyright 2016 FUJITSU
Physical Infrastructure: Procurement Options
FullRack
1/2Rack
Incremental server
addition
1/3Rac...
40 Copyright 2016 FUJITSU
Higher Performance by Design
Predictable Reliability at very high Temperatures in the Data Cente...
A short story about Business growth
through Hybrid IT
Hybrid IT
Managed -
Service
Multi-Cloud
Managed-
Service
Digital
Transformation
IoT Big Data Application
Transformation
Sa...
43 Copyright 2016 FUJITSU
Impact of Software Defined on
IT-Organization and Infrastructure
Infrastructure Platform of Toda...
44 Copyright 2016 FUJITSU
Requirements of modern Infrastructures
Management /
Monitoring
Dashboard
Profile Management Main...
45 Copyright 2016 FUJITSU
Stage 0 Stage 1 Stage 2 Stage 3
Flexible
on-demand sourcing
Stage 4
We support you at any Stage ...
46 Copyright 2016 FUJITSU
De-risking Your Growth
Bill your clients before your Fujitsu bills you
 Pay nothing…
 Up to 9 ...
47 Copyright 2016 FUJITSU
What we presented
Higher
Performance
Tailored
Solutions
Derisking
Growth
YouASP, ISV
Hosting or ...
48 Copyright 2016 FUJITSU
Questions & Answers
49 Copyright 2016 FUJITSU
Derisking Your Growth  - Solutions from FUJITSU & INTEL for Service Providers
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Derisking Your Growth - Solutions from FUJITSU & INTEL for Service Providers

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This session will explain how Fujitsu support service providers by delivering storage and Intel-based server solutions tailored to their needs and create value beyond products and solutions. Concrete customer usage scenarios will be presented. Capacity on Demand enables you to invoice your customer before Fujitsu invoices you. Capacity on Demand and other finance options enable you to optimize your OPEX and CAPEX. Non-capacity based software & service licensing and flexible service modules enable profitable growth. Constant performance when expanding your systems, backed by energy efficiency and mission critical Intel-based servers, lead to improved TCO. Our Integrated Systems add value for example in OpenStack, Microsoft, VMware and NETAPP environments.
Speaker:
Udo Würtz
Rüdiger Frickenschmitt

Publié dans : Technologie
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Derisking Your Growth - Solutions from FUJITSU & INTEL for Service Providers

  1. 1. 0 Copyright 2016 FUJITSU Fujitsu Forum 2016 #FujitsuForum
  2. 2. 1 Copyright 2016 FUJITSU De-risking Your Growth Fujitsu & Intel for Service Providers Rüdiger Frickenschmidt Director Service Provider Sales, Nordic Product Business Unit Udo Würtz Chief Evangelist Data Center Business EMEIA
  3. 3. 3 Copyright 2016 FUJITSU Fujtsu: A Technology driven Company! As an Example: Deep Sea Data Connectivity Fujitsu has supplied more than 2,500 Repeaters and has never experienced a single failure of a repeater in commercial service in almost 40 years of sub- marine networks operating worldwide.
  4. 4. 4 Copyright 2016 FUJITSU High End – Made by Fujitsu Copyright 2015 FUJITSU “We are innovating Technology which allows much more “real” Reproduction as any other existing Loudspeaker systems – and starting an Era of completely new Loudspeakers.”
  5. 5. 5 Copyright 2016 FUJITSU Example of Innovations made by Fujitsu CAT scans radiography Microwave radio systems Water stage heat pumps Primary flight & navigation displays point-of-sales (POS) terminals Power relays for solar energy systems 1st transistor operated color TV 1st color plasma display(Emmy Award) 1st Full-Digital-Video-processor Visual processors for cameras ECLIPSE – Hifi speakers with Time Domain Technology Hybrid driver information systems 1st Car CD-Player 1st Car Dolby Surround Sound System 1st Navigation System with Online Updates 1st LSI Processor with real-time sunlight color correction 1st 60GHz Millimeter wave-radar (truck) 1st Front-Side-Pre-Crash Safety System 1st 360° degree Multi-Angle Vision Hybrid module (ECU) for electronic cars E-call Emergency Call System
  6. 6. 6 Copyright 2016 FUJITSU Digital Transformation: The Customer´s Voice Challenges for the Service Provider Business
  7. 7. 7 Copyright 2016 FUJITSU Voice of the C-Level “Digital business is shifting from a future strategic vision by IT leaders and digital leaders to providing a real competitive edge today.” – Gartner
  8. 8. 8 Copyright 2016 FUJITSU Walking the Digital Tightrope Enterprise Statements Advantages of Digital Transformation well known & accepted 70% critizising hurdles & speed of transformation
  9. 9. 9 Copyright 2016 FUJITSU Walking the Digital Tightrope Enterprise Statements Full of confidence in own capabilities & success in execution 66% discordant in terms of actions to be taken
  10. 10. 10 Copyright 2016 FUJITSU Walking the Digital Tightrope Enterprise Statements Implementation of the digital strategy throughout all departments In 50%, IT-Teams are responsible
  11. 11. 11 Copyright 2016 FUJITSU Main risks (by not doing it)  Reduction in productivity (40%)  Decrease in revenue (38%)  High costs (37%)  Entrepreneurial fail (20%) Bridging the Digital Disconnect Major benefits  Attracting & keeping talented employees (43%)  Market responsiveness (38%)  Customer retention & loyality (37%)
  12. 12. 12 Copyright 2016 FUJITSU Data centers need to become business-centric! Digital Data Access Business Demands IT Budgets Constraints Data Center Infrastructure in Transition
  13. 13. 13 Copyright 2016 FUJITSU Stage 0 Stage 1 Stage 2 Stage 3 Flexible on-demand sourcing Stage 4 Stages of IT as a Service Server- Virtualization Automation & Industrialization Overall Virtualization Consolidation Savings up to 10% Pool & Share next level data centers Cloud Approach Upper level – data center Resources on-DemandHardware Virtualize & Standardize Savings up to 40% SERVER STORAGE Integrated Solutions Cloud Hypervisor Technology  Cost reduction  Lower Operational costs  Quick & flexible provisioning Software Defined Datacenter  Storage, network virtualization  Lower Operational costs  Lower Time to Production Private Cloud  Self Service Capabilities  Automation  CAPEX/OPEX Optimization Fujitsu Cloud (7x24x365 hybrid/public Cloud)  Self Service Portal  Advanced flexibility  Resources on Demand Hardware efficiency Hypervisor Technology Software Defined Datacenter Private Cloud Cloud (7x24x365 hybrid/public Cloud)
  14. 14. 14 Copyright 2016 FUJITSU What You can expect Higher Performance Tailored Solutions Derisking Growth YouASP, ISV Hosting or Telco provider  Energy efficiency  Superb performance  Boringly reliable  Built to stay fast  Designed to evolve  Rapid scaling  Flexible support options  Global knowledge  Bill your clients first  Clear cost structure  Reduce your TCO  Best in breed technology
  15. 15. 15 Copyright 2016 FUJITSU Storage
  16. 16. 16 Copyright 2016 FUJITSU Beating the Competition – Lowering YOUR TCO 10% 10% 10% 10% 50% 50% 50% 50% 80% 80% 80% 80% 90% 90% 90% 90% 95% 95% 95% 95% 100% 100% 100% 100%95%100%90%80%50%10% 210000157500105000525000 0 7.5 15 22.5 30 Fujitsu CompetitorsLatency in ms iOPs
  17. 17. 17 Copyright 2016 FUJITSU Higher Performance & Reliability Even in critical environments 1st  Move Data Extremely Fast  ETERNUS provides sufficient Back-End Channels at 12GBit/s  Maximize Performance & Reliability  ETERNUS Real Time Operation System allowes Improved Caching  Chosen by NASA for the Mars robot  0.6 ms Response time at 100% Load  Stable and Responsive
  18. 18. 18 Copyright 2016 FUJITSU Higher Performance by Design Industry-leading energy efficiency for Data Centers 18 20% 1st  20% less power than most competitor machines  98 world records for performance over the past 5 years.  32 records for energy efficiency.  DX200 S3 voted best in class for entry level, 2 controller product
  19. 19. 19 Copyright 2016 FUJITSU Supporting Business Continuity Predictable Reliability at very high Temperatures in the Data Center  Unique Cool-SafeTM Technology in all products  Effective performance right up to 45°C at 100% Load  24x7 guaranteed by Advanced thermal design 6% ~27%  Energy Reduction for air conditioning ~5% to 6% for every +1°C degree  ~27% savings on energy costs at +5°C Higher Ambient temperatures
  20. 20. 20 Copyright 2016 FUJITSU De-risking Your growth
  21. 21. 21 Copyright 2016 FUJITSU Flexible family architecture DX200 DX500DX100 DX600 DX8x00DX60 Reliability, Availability & Performance Capacity Seamless family design allows to grow with the business  Pay as You grow by design – Easy upgradebility protects existing investments  ETERNUS DX offers extensive scalability within a model  ETERNUS DX allows to scale by upgrading to bigger model within the range
  22. 22. 22 Copyright 2016 FUJITSU Tailored to YOUR needs Rapid scaling without disruption  Enterprise performance starts at entry level  ~50% footprint reduction through High density  Longer Upgrade intervals  Protecting your investments  Dynamic load balancing simplifies scaling  Automated Quality of Service ensures  Service Level  Customer Satisfaction  Business Continuity  De-Duplication & Compression  Get the most out of your investment  World-class technology partner network  Building outstanding solutions for customers  Components from many leading partner companies  Bullet-proofen solutions based on industry standards Carsten Meyer-Ruehen, CTO Price Waterhouse Coopers, Germany Our new Fujitsu ETERNUS systems have enabled us to increase our storage capacities by more than 40% whilst reducing energy costs by 45%. Ultimately, this will allow us to save more than €500,000 over the next five years “ “
  23. 23. 23 Copyright 2016 FUJITSU Support tailored to YOUR needs Customized  No “one size fits all” approach  Right package for your Business  High Quality at low-cost Level  Ensures Service Level  Maximizes YOUR margins Fast & Predictable  By-pass Level 1 service response  Immediate Access to the Experts  ~80% solved requests by 1st Call Knowledge as a Service  Free Access 1day / Quarter to a skilled Consultant
  24. 24. 24 Copyright 2016 FUJITSU Server
  25. 25. 25 Copyright 2016 FUJITSU Fujitsu Server Directions Modular Scale-out power Mission-critical & High performance Enterprise core services Versatile Continuity CX400 CX600
  26. 26. 26 Copyright 2016 FUJITSU Fujitsu PRIMERGY CX400 Scale-Out for the Cloud & Software Defined Era Serverized Storage Compute Power & Flexibility Ready for Workloads
  27. 27. 27 Copyright 2016 FUJITSU Air Cooled Data Center 10 °C 50 °F 15 °C 59 °F PUE: 1.8 74% of overhead power used for cooling IT Power: 2.0 MW Cooling Power: 1.2 MW Other: 0.4 MW Total Energy: 3.6 MW
  28. 28. 28 Copyright 2016 FUJITSU Cool-Central® LCT Cooled Data Center 58.9 °C 138 °F 10 °C 50 °F 15 °C 59 °F PUE: 1.49 57% of overhead power used for cooling IT Power: 1.9 MW – 5% Cooling Power: 0.54 MW – 55% Other: 0.4 MW Total Energy: 2.84 MW – 21 %40 °C 104 °F
  29. 29. 29 Copyright 2016 FUJITSU Fujitsu PRIMERGY CX600 Ultra-high Density. Pure Compute-Power.
  30. 30. 30 © 2016 FUJITSU FUJITSU Server PRIMERGY Scale-out Systems CX400 CX2550 CX2570 CX600 CX1640 Up to 4 Nodes Up to 24 HDD/SSD 1U Server 2 Sockets 2U Server 2 Sockets Optimized for  VDI & Visualisation  HPC Up to 8 Nodes Pure Compute Power Single Socket Chassis Server Nodes Chassis Server Node Modular server concept. Standardized. Reliable.  Lower costs for cooling and energy  High Density  High performance  Made for Hyper Converged, Cloud, Software Defined & HPC
  31. 31. 31 Copyright 2016 FUJITSU PRIMEFLEX Integrated System based on validated Design
  32. 32. 32 Copyright 2016 FUJITSU Server Storage Network Virtualization Applications Management Middleware OS Tasks Efforts Skills Re-inventing the wheel for every project – Error prone, time-consumimg, risky and expensive! Do-it-Yourself – Puzzle
  33. 33. Projectstart Do-it-yourself Pre-integrated infrastructure DESIGN INTEGRATE TEST Time to production PRODUCTION CERTIFY INTEGRATE TEST DESIGN CERTIFY PRODUCTION
  34. 34. 34 Copyright 2016 FUJITSU Example: OpenStack ETERNUS CD Admin Server Required Services Object (RADOS) Block (RBD) S3 (RGW) Distro’s Products Distro’s enhancements HypervisorKVM Hypervisor Hyper-V Partner Product Compute (Nova) Fujitsu Product OpenStack Component Network (Neutron) Volume (Cinder) Object (Swift) Images (Glance) Authentication (Keystone) API Clients Portal (OSCM.) OpenStack Cloud APIs + Eco System Hypervisor ESXi Physical Infrastructure (PRIMERGY, Storage, Network) Operating System: Linux W2k12vCenter Dashboard (Horizon) Possible extensions Orchestration (Heat) Telemetry (Ceilometer) … ETERNUS DX Block (iSCSI, FC) File (NFS) Volume Driver (Cinder) PortalLifecycle Man. Complex ?All-in-one solution
  35. 35. 35 Copyright 2016 FUJITSU Fujitsu PRIMEFLEX Integrated Systems PRIMEFLEX for VMware VSAN PRIMEFLEX for VMware VCF PRIMEFLEX for vShape (Standard) PRIMEFLEX for vShape Enterprise PRIMEFLEX Cluster-in-a-Box PRIMEFLEX Openstack PRIMEFLEX for Hadoop Virtualization Private Cloud Big Data PRIMEFLEX for SAP Hana PRIMEFLEX for SAP Landscapes SAP
  36. 36. 36 Copyright 2016 FUJITSU Software Defined Data Center
  37. 37. 37 Copyright 2016 FUJITSU Simplifying IT by PRIMEFLEX for VCF Significant reduction in infrastructure bring-up time from days to hours Centralized access and integrated view of physical and virtual infrastructure Automated upgrade and interoperability pre-tested Optimized usage and ease of expansion Significant Reduction of Efforts for:  Installation & Enhancement  Operation & Maintenance  Lifecycle Management  Resource allocation to applications  End2End monitoring  Staff & Skills
  38. 38. 38 Copyright 2016 FUJITSU PRIMEFLEX for VMware Cloud Foundation Key Components vRealize Suite (Optional) vCenter NSX Virtual SAN vSphere Horizon Suite (Optional) SDDC Manager Management ToR Spine Cloud Foundation Hardware Management Services (HMS)
  39. 39. 39 Copyright 2016 FUJITSU Physical Infrastructure: Procurement Options FullRack 1/2Rack Incremental server addition 1/3Rack StarterKit
  40. 40. 40 Copyright 2016 FUJITSU Higher Performance by Design Predictable Reliability at very high Temperatures in the Data Center  Unique Cool-SafeTM Technology  Effective performance right up to 45°C at 100% Load  24x7 guaranteed by Advanced thermal design 6% ~27%  Energy Reduction for air conditioning ~5% to 6% for every +1°C degree  ~27% savings on energy costs at +5°C Higher Ambient temperatures
  41. 41. A short story about Business growth through Hybrid IT
  42. 42. Hybrid IT Managed - Service Multi-Cloud Managed- Service Digital Transformation IoT Big Data Application Transformation SaaS Enablement Hybrid IT Digital Solutions Integrated Solutions PRIMEFLEX Solutions for Infrastructure On-Premise MetaArc Digital Enablement Platform for Cloudofferings and Services Off-Premise
  43. 43. 43 Copyright 2016 FUJITSU Impact of Software Defined on IT-Organization and Infrastructure Infrastructure Platform of Today Server Compute Operating Network Connectivity Security AdministrationAdministrationAdministration Storage Capacity Server Capacity Compute I/O Network “Just Connectivity” Software Defined Software - Layer Security Operating Self Services Infrastructure Platform of Tomorrow
  44. 44. 44 Copyright 2016 FUJITSU Requirements of modern Infrastructures Management / Monitoring Dashboard Profile Management Maintenance Topology (VLAN/SAN Mgmt) Integration Management / Monitoring Rack View / Node Status Node list / Inventory Data Center View Utilization / Threshold Dashboard Integration Topology (VLAN/SAN Mgmt) VLAN definition Topology view w/VMs Firmware updates Maintenance Log collection, Filtering & Notification Profile Management Deployment Profiles Fujitsu Infrastructure Management
  45. 45. 45 Copyright 2016 FUJITSU Stage 0 Stage 1 Stage 2 Stage 3 Flexible on-demand sourcing Stage 4 We support you at any Stage of IT as a Service Server- Virtualization Automation & Industrialization Overall Virtualization Hypervisor Technology  Cost reduction  Lower Operational costs  Quick & flexible provisioning Consolidation Savings up to 10% Pool & Share next level data centers Software Defined Datacenter  Storage, network virtualization  Lower Operational costs  Lower Time to Production Hardware efficiency Private Cloud  Self Service Capabilities  Automation  CAPEX/OPEX Optimization Fujitsu Cloud (7x24x365 hybrid/public Cloud)  Self Service Portal  Advanced flexibility  Resources on Demand Resources on-DemandHardware Virtualize & Standardize Savings up to 40% Cloud Approach Upper level – data center Stages of IT as a service
  46. 46. 46 Copyright 2016 FUJITSU De-risking Your Growth Bill your clients before your Fujitsu bills you  Pay nothing…  Up to 9 months usage before payment  No capacity software licenses  No capacity services fees  Capacity free of Charge  Fujitsu country sales has complete authority to deliver commercial innovations  Pay as you grow  Capacity growth in relation to payments  For major investments  Confidence  Fujitsu products built in the EU  Data will be retained within the EU  We can support  Any project set-up  Any engagement  YOU choose.
  47. 47. 47 Copyright 2016 FUJITSU What we presented Higher Performance Tailored Solutions Derisking Growth YouASP, ISV Hosting or Telco provider  Energy efficiency  Superb performance  Boringly reliable  Built to stay fast  Designed to evolve  Rapid scaling  Flexible support options  Global knowledge  Bill your clients first  No hw & services cap licenses  Reduce your TCO  Best in breed technology
  48. 48. 48 Copyright 2016 FUJITSU Questions & Answers
  49. 49. 49 Copyright 2016 FUJITSU

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