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Digital Journeys in the Automotive Sector

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Digital transformation in the Automotive market is more than just the connected vehicle. Those organisations who wish to succeed in the emergence of this technology-led sector need to fully embrace the agility needs of their clients. The Auto sector is at the eye of the storm relating to digital transformation and globalisation of their industry. They need to take a multi modal approach to the many challenges around the connected car, IoT, Integrated transport, and growth within new markets - which are some of the key considerations that need to be taken in developing a sustainable future.

Paul Warburton

Publié dans : Technologie
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Digital Journeys in the Automotive Sector

  1. 1. 0 Copyright 2015 FUJITSU Human Centric Innovation in Action Fujitsu Forum 2015 18th – 19th November
  2. 2. 1 Copyright 2015 FUJITSU Digital Journeys in the Automotive Sector
  3. 3. 2 Copyright 2015 FUJITSU Digital Journeys in the Automotive Sector Paul Warburton VP of Automotive Global Delivery Fujitsu
  4. 4. 3 Copyright 2015 FUJITSU Market Dynamics in a Changing Industry
  5. 5. 4 Copyright 2015 FUJITSU Today’s Automotive Global Challenges “There has to be some kind of solution that we can provide customers, which is not just to sell them another car.” Mark Fields, CEO, Ford // 2015 “Now is the time for us all to be looking at vehicles on the road the same way we look at smart phones, laptops and tablets; as pieces of a much bigger, richer network.” Bill Ford, Exec. Chairman, Ford // 2012 Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit… Clayton M. Christensen, Author & Professor of Business Administration, Harvard Business School // 2009
  6. 6. 5 Copyright 2015 FUJITSU Megatrends Affecting Automotive No.1 World’s largest automotive market and auto manufacturing country since 2009 #share “25 years from now, car sharing will be the norm and car ownership an anomaly” - Jeremy Rifkin, Author and Economist By 2050, 66% of the world’s population is projected to be in urban areas Source: EU SME Centre Report “The Automotive Market in China” // May 2015 Source: Fujitsu “Megatrends“ // 2015Source: Goldman Sachs Infographic “Data Story Millennials” // 2015
  7. 7. 6 Copyright 2015 FUJITSU Shift in Automotive Industry From 2010 … … To 2020 North America & Western Europe 34% of global production share Region Asia & Eastern Europe 60% of global production share Conventional car with length greater than 3,500 mm Segment Small microcars with length less than 3,500 mm Car ownership 1 million car-sharing member base Mobility Car sharing 50 million car-sharing member base Modular vehicle standard features like GPS, GSM, GPRS Technology Intelligent Vehicle 3G/Wi-Fi connectivity, Internet radio, V2V, V2X OEM as stand-alone entity Operation Integration with outside world Gen X Born 1965-1980 // age 35-50 in 2015 Consumer Gen Y (Millennials) Born 1981-1997 // age 18-34 in 2015 = half of global workforce in 2020 Green innovation Environment Innovating to ‘Zero’ Source: Frost & Sullivan, Pew Research, Catalyst
  8. 8. 7 Copyright 2015 FUJITSU The Age of the Connected Vehicle is Truly with Us… Steam engines Mass production Internet technology Internet of Things By 2020, there will be a quarter billion connected vehicles on the road, enabling new in-vehicle services and automated driving capabilities. Source: Gartner “Predicts 2015: The Internet of Things” // Dec 2014
  9. 9. 8 Copyright 2015 FUJITSU The Rise of Connections Source: EMC “Digital Universe Study” with data and analysis by IDC // April 2014 +44ZB Data generated per year by 2020 Source: McKinsey Global Institute “The Internet of Things: Mapping the Value Beyond the Hype” // June 2015 $11T Potential economic impact of up to $11 trillion a year in 2025
  10. 10. 9 Copyright 2015 FUJITSU Digital Transformation in the Auto Sector
  11. 11. 10 Copyright 2015 FUJITSU Digital Transformation 75% Source: John Mahoney, Vice President and Distinguished Analyst, Gartner @ Gartner Symposium/ITxpo // Nov 2014, Barcelona Before the year ends, 75% of CIOs must lead digital transformation; if they do not, the enterprise will fall behind and/or someone else will lead the digital journey and the CIO's role will shrink to operational delivery.
  12. 12. 11 Copyright 2015 FUJITSU Digital Transformation within Automotive: The Personalised Experience of the Virtual Car Making cars smarter Improve ease-of-use Increase enjoyment & convenience More excitement for your car!
  13. 13. 12 Copyright 2015 FUJITSU Telematics & eCall ECU Big Data Biometric Security The Virtual Car: Enabling Single Tariff Integrated Transportation The Virtual Car Enabling Technologies Integrated Transport In-Car Solutions Managed Mobility Remote Access Cyber Security Smart Transport Driver Monitoring360º Camera
  14. 14. 13 Copyright 2015 FUJITSU Data Model for Integrated Transport
  15. 15. 14 Copyright 2015 FUJITSU Digital Balance (Bi-Modal Approach)
  16. 16. 15 Copyright 2015 FUJITSU Maintaining the Digital Balance Digital Balance Digital Transformation Robust ICT Agile Responsive to business Innovative Traditional Secure Scalable
  17. 17. 16 Copyright 2015 FUJITSU Bi-Modal IT  Emphasizing scalability, efficiency, safety and accuracy  Like the long-distance "marathon runner"  Emphasizing agility, creativity, speed and innovation  Like the "sprinter" Mode 1 is traditional Mode 2 is nonsequential 75% By 2017, 75% of IT organizations will have a bimodal capability. Half will make a mess. 50% By 2017, 50% of total IT spending will be spent outside of the formal IT organization. 70% By 2016, 70% of digital business initiatives will have failed to deliver business growth… Source: Gartner Predicts // various 2014-2015
  18. 18. 17 Copyright 2015 FUJITSU Digital Balance for the Automotive Sector: Creating a Sustainable IT Model
  19. 19. 18 Copyright 2015 FUJITSU Thank You Visit our Exhibition Area:  The Hyperconnected Van (N01)  Vehicle Monitoring (K04)  Drowsiness Detection & Driving Recorder (K05)  Connected Vehicle Solution (K06)  Driver Sight Tracking & Detection (K07)  Toyota Mirai and the Smart Transport Solutions on SPATIOWL (T04)
  20. 20. 19 Copyright 2015 FUJITSU