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The “new normal“ in our ageing economies is marked by slower growth, stronger demand for human-centric services and increasing urbanization. Over the last 20 years, Japan has become the forerunner of such „super-ageing“ societies, which required companies to focus on strict cost-cutting and massive restructuring. Today, human centric innovation for social infrastructures, mobility and urban services greatly gains from Internet of Things technologies and modern „Industrie 4.0“ platforms. Connecting world-class lean systems with global IT platforms and excellent services opens new markets, in particular in Asia’s growing mega cities, and becomes one of the major business opportunities of this decade.