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0 Copyright 2015 FUJITSU
Human Centric Innovation
in Action
Fujitsu Forum
2015
18th – 19th November
1 Copyright 2015 FUJITSU
The Business Case for Integrated Systems
2 Copyright 2015 FUJITSU
Gernot Fels
Head of Integrated Systems, Global Product Marketing, Fujitsu
3 Copyright 2015 FUJITSU
The opportunity
 New megatrends enable
new business opportunities
 Demand for new ICT services
...
4 Copyright 2015 FUJITSU
The challenges you face
 Building a DC infrastructure is complex
 Select, procure, integrate co...
5 Copyright 2015 FUJITSU
The challenges you face
 Building a DC infrastructure is complex
 Select, procure, integrate co...
6 Copyright 2015 FUJITSU
Why re-invent the wheel for every project?
 Would you build a PC yourself?
 Manufacturers have ...
7 Copyright 2015 FUJITSU
FUJITSU Integrated System PRIMEFLEX®
Optimally designed, based on best practices and project expe...
8 Copyright 2015 FUJITSU
Commonalities of PRIMEFLEX and cars:
This is a very special sports car
9 Copyright 2015 FUJITSU
Commonalities of PRIMEFLEX and cars:
This is a very special SUV
10 Copyright 2015 FUJITSU
Commonalities of PRIMEFLEX and cars:
Are they similar or different?
 Very similar building bloc...
11 Copyright 2015 FUJITSU
Commonalities of PRIMEFLEX and cars:
Are they similar or different?
 Very similar building bloc...
12 Copyright 2015 FUJITSU
FUJITSU Integrated System PRIMEFLEX –
Your fast track to data center infrastructures
DESIGN - Se...
13 Copyright 2015 FUJITSU
PRIMEFLEX: Benefits
 Simplicity
 No trial-and-error testing
 Less skills
 Time
 Planning an...
14 Copyright 2015 FUJITSU
PRIMEFLEX includes hyper-converged …
 What it is
 Interconnected servers
 Local DAS, no exter...
15 Copyright 2015 FUJITSU
Hyper-converged: Not for every use case
 Take advantage of hyper-converged
 Workloads scale ho...
16 Copyright 2015 FUJITSU
PRIMEFLEX: Own and partner technologies
Best-in-class components.
…
17 Copyright 2015 FUJITSU
PRIMEFLEX: 2+ delivery models
Both approaches result in fast time to value.
 Ready-to-run
 Bui...
18 Copyright 2015 FUJITSU
PRIMEFLEX:
Supported by flexible service options
Consulting
Design (configuration & sizing)
Depl...
19 Copyright 2015 FUJITSU
PRIMEFLEX: Many years of experience
 Long track record in
Integrated Systems
 1st shipment in ...
20 Copyright 2015 FUJITSU
PRIMEFLEX: Addressing our customers’ needs
SAP Server Virtualization Private Cloud Big Data and ...
21 Copyright 2015 FUJITSU
FUJITSU Integrated System PRIMEFLEX …
SAP
… for SAP Landscapes
… for SAP HANA®
… for SAP ASE
Ser...
22 Copyright 2015 FUJITSU
What PRIMEFLEX customers have achieved
80% reduction in provisioning new services
5x faster time...
23 Copyright 2015 FUJITSU
PRIMEFLEX systems
provide many more benefits
 Benefits of PRIMEFLEX approach
 Reduced complexi...
24 Copyright 2015 FUJITSU
PRIMEFLEX at Fujitsu Forum 2015
 Breakout Sessions
 Exhibition: Business Centric Infrastructur...
25 Copyright 2015 FUJITSU
Every challenge is an opportunity
 Integrated Systems
 Turn challenges on their head
 New wor...
26 Copyright 2015 FUJITSU
Let’s have a look at our PRIMEFLEX video
27 Copyright 2015 FUJITSU
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The Business Case for Integrated Systems

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The ongoing demand for new ICT services by the business requires new data center infrastructures. However, building these on your own is complex, error-prone and time-consuming, and therefore entails many risks for the business. What if you could simplify and accelerate this process, and avoid all the risks? FUJITSU Integrated System PRIMEFLEX makes it happen. Learn more about our integrated systems approach, the delivery models, the services options, the PRIMEFLEX line-up, and more.

Speaker:
Gernot Fels

Publié dans : Technologie
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The Business Case for Integrated Systems

  1. 1. 0 Copyright 2015 FUJITSU Human Centric Innovation in Action Fujitsu Forum 2015 18th – 19th November
  2. 2. 1 Copyright 2015 FUJITSU The Business Case for Integrated Systems
  3. 3. 2 Copyright 2015 FUJITSU Gernot Fels Head of Integrated Systems, Global Product Marketing, Fujitsu
  4. 4. 3 Copyright 2015 FUJITSU The opportunity  New megatrends enable new business opportunities  Demand for new ICT services  ICT – more important than ever before  From productivity increase to breaking new ground  Innovation engine  Backbone of business  Decisive for success and growth  IT manager – Potential hero in enterprise New ICT services require new infrastructures. Cloud Big Data Social Mobile
  5. 5. 4 Copyright 2015 FUJITSU The challenges you face  Building a DC infrastructure is complex  Select, procure, integrate components  Tedious coordination among admins  Work off complex test matrix  Compatibility of (multi-vendor) components  Integrate into production environment  Deep knowledge and skills  Less focus on business  High maintenance effort  Each installation is different DIY (Do-it-Yourself) can be error-prone, time-consuming, risky, expensive. Server Storage Network Virtualization Applications Management Middleware OS
  6. 6. 5 Copyright 2015 FUJITSU The challenges you face  Building a DC infrastructure is complex  Select, procure, integrate components  Tedious coordination among admins  Work off complex test matrix  Compatibility of (multi-vendor) components  Integrate into production environment  Deep knowledge and skills  Less focus on business  High maintenance effort  Each installation is different DIY (Do-it-Yourself) can be error-prone, time-consuming, risky, expensive. Server Storage Network Virtualization Applications Management Middleware OS
  7. 7. 6 Copyright 2015 FUJITSU Why re-invent the wheel for every project?  Would you build a PC yourself?  Manufacturers have proven that they can build them  Faster  More reliably  For less  The same is true for servers  Why stop with servers?  Why not moving up to complete infrastructures? A way out of the issues caused by DIY?
  8. 8. 7 Copyright 2015 FUJITSU FUJITSU Integrated System PRIMEFLEX® Optimally designed, based on best practices and project experience. Definition  Pre-configured, pre-integrated and pre-tested combination of data center components  Servers  Storage  Network connectivity  Software  Management (mandatory)  Virtualization  Automation, orchestration, portal  Database and apps  Delivered as a unified system from a single vendor
  9. 9. 8 Copyright 2015 FUJITSU Commonalities of PRIMEFLEX and cars: This is a very special sports car
  10. 10. 9 Copyright 2015 FUJITSU Commonalities of PRIMEFLEX and cars: This is a very special SUV
  11. 11. 10 Copyright 2015 FUJITSU Commonalities of PRIMEFLEX and cars: Are they similar or different?  Very similar building blocks  Engine  Gearbox  Suspension  Cabinet  Chassis  Control software  …  Nevertheless, they are very different  Built for 2 different purposes
  12. 12. 11 Copyright 2015 FUJITSU Commonalities of PRIMEFLEX and cars: Are they similar or different?  Very similar building blocks  Engine  Gearbox  Suspension  Cabinet  Chassis  Control software  …  Nevertheless, they are very different  Built for 2 different purposes  Integrated Systems are the same  They use largely common building blocks  Combined differently  Controlled differently  To support different use cases or purposes Building different solutions from the same building blocks.
  13. 13. 12 Copyright 2015 FUJITSU FUJITSU Integrated System PRIMEFLEX – Your fast track to data center infrastructures DESIGN - Select from myriad of SW and HW products INTEGRATE - Assemble involving multiple admin domains TEST - Work off complex test matrix DEPLOY Integrate into production environment Do-it-yourself approachTime to production DEPLOY Integrate into production environment Integrated Systems approach DESIGN - Based on best practices INTEGRATE - Pre-integrated single order delivery TEST End-to-end quality assurance Projectstart Solution Development in factory At customer's site
  14. 14. 13 Copyright 2015 FUJITSU PRIMEFLEX: Benefits  Simplicity  No trial-and-error testing  Less skills  Time  Planning and design  Faster to production  Risk  Component compatibility  Guaranteed functioning  CAPEX and OPEX savings  Efficiency  Resource utilization  Components optimally harmonized  Cables, space, energy, cooling  Reduced maintenance efforts  Quickly identify and fix problems  Focus on business  Move away from build & maintenance focus  Improve responsiveness to new business requirements Reduce complexity, time, risk and costs.
  15. 15. 14 Copyright 2015 FUJITSU PRIMEFLEX includes hyper-converged …  What it is  Interconnected servers  Local DAS, no external storage  No SAN, no SAN management  Virtual SAN, SW-defined storage  Data services built-in (dedup, snapshots, replication)  HA built-in  Unified central management  Scale performance, capacity  Add nodes, discover automatically  Benefits  Less components, less space  Less energy and cooling (often)  Less admin efforts  Lower skills (lower-paid staff)  Lower TCO (often)  Growth with increasing demands  Flexible alignment to business  Great responsiveness  Business continuity Hyper-converged – Essential for SDDC. Network Compute Virtualization Layer Storage Virtualization Layer Node Node Node App Compute Storage App Compute Storage App Compute Storage VirtualSAN
  16. 16. 15 Copyright 2015 FUJITSU Hyper-converged: Not for every use case  Take advantage of hyper-converged  Workloads scale horizontally  Compute & storage scale in tandem  Workloads which require fixed amount of CPU, RAM, disk space, IOPS  Workloads take advantage of data services  Converged may be the better option  Physical platform supports workload optimally  Monolithic app (scale-up, no scale-out)  Compute & storage don‘t scale in tandem  Mixed operations (multiple hypervisors / physical)  Possibly lower CAPEX, especially with small deployments (# nodes, SSD, controllers, SW licenses, ...) Recommendation: Decide per each use case; Go for hyper-converged, if benefits outweigh drawbacks. Use cases matter. Many good reasons for coexistence.
  17. 17. 16 Copyright 2015 FUJITSU PRIMEFLEX: Own and partner technologies Best-in-class components. …
  18. 18. 17 Copyright 2015 FUJITSU PRIMEFLEX: 2+ delivery models Both approaches result in fast time to value.  Ready-to-run  Built and tested as a product, pre-installed at factory  No design effort, no customer risk  Single order code or simplified configuration for simple procurement  Reference architecture  Tested, validated design blueprint, based on PoC  Flexible tailoring options  Fast and easy design, minimized risk  Configuration & installation descriptions (by default)  Staging option More than the norm Staging option makes reference architectures ready-to-run – Combining the advantages of both delivery models
  19. 19. 18 Copyright 2015 FUJITSU PRIMEFLEX: Supported by flexible service options Consulting Design (configuration & sizing) Deployment Integration into production environment Additional services (e.g. migration) Lifecycle management Solution Support DC Services (Managed DC, Managed Hosting) Any guidance and support you need.
  20. 20. 19 Copyright 2015 FUJITSU PRIMEFLEX: Many years of experience  Long track record in Integrated Systems  1st shipment in 2002  Optimized processes for end-to-end solutions  Product management  Manufacturing  QA  Support  DC integration  Many reference customers  One of broadest portfolios  …
  21. 21. 20 Copyright 2015 FUJITSU PRIMEFLEX: Addressing our customers’ needs SAP Server Virtualization Private Cloud Big Data and Analytics Microsoft Desktop Virtualization HA & DR HPC
  22. 22. 21 Copyright 2015 FUJITSU FUJITSU Integrated System PRIMEFLEX … SAP … for SAP Landscapes … for SAP HANA® … for SAP ASE Server Virtualization … vShape … for VMware VSAN … for VMware EVO:RAIL … for VMware EVO SDDC … for Egenera PAN … Cluster-in-a-box Microsoft … for SharePoint® … for Lync® … for OfficeMaster Gate … for Exchange® … Cluster-in-a-box … for VMware VDI … vShape … for VMware EVO:RAIL … for VMware EVO SDDC … for VMware VSAN … Cluster-in-a-box … for HA Database … for Egenera PAN … for Oracle Database Private Cloud … for VMware vCloud … for VMware EVO SDDC … for Red Hat OpenStack … for Cloud Virtualization as foundation HPC … for HPC … for Hadoop … for SAP HANA® … for HA Database … for Analytics … for Oracle Database SAP Server Virtualization Private Cloud Big Data and Analytics Microsoft Desktop Virtualization HA & DR HPC Availability may differ by region
  23. 23. 22 Copyright 2015 FUJITSU What PRIMEFLEX customers have achieved 80% reduction in provisioning new services 5x faster time to market 5x more services deployed per year Cluster setup within 30 min instead of 3 days 99% reduction in setup time 72x faster to operation 70% reduction in deployment cost 40% reduction of infrastructure cost 40% less annual operation expenses 40% savings on overall IT budget 30% reduction in power and cooling 40% reduction in DC footprint 45% improvement in resource utilization 65% reduction in unplanned downtime 40% less time needed for system maintenance 60% of IT shifted from maintenance to innovation From 0 to VM within 10 min Figures may vary across PRIMEFLEX line-up and projects
  24. 24. 23 Copyright 2015 FUJITSU PRIMEFLEX systems provide many more benefits  Benefits of PRIMEFLEX approach  Reduced complexity, project time, risk & cost  Operational efficiency  Peace of mind  Each PRIMEFLEX system is built for certain purpose with all its benefits  Improve service quality  Increase flexibility & speed  Reduce cost  ...  PRIMEFLEX approach adds value to the value the respective system is designed for It‘s not just about the benefits during design and deployment. Benefits of PRIMEFLEX approach Benefits of PRIMEFLEX system Overall benefit +
  25. 25. 24 Copyright 2015 FUJITSU PRIMEFLEX at Fujitsu Forum 2015  Breakout Sessions  Exhibition: Business Centric Infrastructure – Booths C1-C18, C27-C30 Day Time Room BOS Title ID 1 09:00 PK 5 Growing and Innovating with SAP - a Midmarket Perspective 105 1 09:00 13a The Business Case for Integrated Systems 265 1 10:00 PK 5 EVO SDDC - from Vision to Reality 253 1 13:00 12 SAP Optimization in the Data Center 037 2 09:00 PK 5 How to Get the Most from Big Data 273 2 11:00 PK 5 Getting Private Cloud Right First Time 061 2 12:00 PK 5 PRIMEFLEX - Simple Solutions, Big Benefits 169 Meet the experts in our demo center.
  26. 26. 25 Copyright 2015 FUJITSU Every challenge is an opportunity  Integrated Systems  Turn challenges on their head  New world with reduced complexity, time, risk, cost  Convince board  With quickly visible results  From improved service delivery & user experience  Show business lines  How infrastructure will drive innovation in their areas  Demonstrate ROI  Become the hero of your enterprise How? With FUJITSU by your side. Reduce complexity Time to value Minimize risk Increase efficiency
  27. 27. 26 Copyright 2015 FUJITSU Let’s have a look at our PRIMEFLEX video
  28. 28. 27 Copyright 2015 FUJITSU

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