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Galeries Lafayette: Show success numbers and awards.Fullsix created an engaging and fun way to obtain customers information for the Galeries Lafayette database. The agency used the GL fashion show as it’s stage to approach customers. At the event we set up several devices that would snap your photo and upload to Facebook in real time, to do so the customers had to include their contact information.Orange“We are producers”: Orange tasked Fullsix with an assignment to establish a community of movie e-producers. We created a dedicated website to engage consumers and allow them to join the Orange film project. Viral videosspread on numerousplatformsincludingYouTube, Facebook page and an iPhone application. We executed a recruitment campaign on the Orange portal and on the semi-monthly Orange TV magazine.Sainsbury’s: Working with Sainsbury’s to refine customer segmentation and generate communication strategies for core segments. Also working on an Attribution Modelling project that assigns values to each channel in the purchase funnel including CRM.Club Med: Stake: Leverage the potential of digital in client relation, in particular on “waiting time marketing” between the order and the actual stay.Increase revenue per client (up sell), perceived satisfaction (GM feedback) and ambassadorship.Strategy: Create a real client-centric communication cycle, personalized based on client expectations : content, offers, tone of voice, rhythm of contact, investment (channel), all differentiated based on time until trip and history with club med.Action: Communication strategy definition and Creation of all communication assets.Samsung: Client database analysis, cross-selling strategy and customer ARPU action plan.
Fullsix has one of the worlds largest and most respected social media practices with over 65 full-time social media experts. Our dedicated experts have built a strong relationship with Syncapse and have a thorough understanding of the Syncapse platform.Kraft Guidelines: We wrote the training manual for Community Management for Kraft – this covered recruiting a CM through to how the discipline fits into the organisation, how to plan and execute a social media presence and some thought starters on innovation within the channel. The book was presented at a Kraft Global conference and sits on all brand managers desks.Max Factor eBoutique:The eBoutique was one of the first ever social commerce platforms for P&G. It was a ‘test and learn’ project designed to help convert brand advocacy into sales.Adidas: Fullsix increased the number of soccer fans in France from 15,000 to more than 675,000 in 18 months without any media investment to recruit fans. The initiative generated 291,000 impressions per post on average, 720 ‘likes’ per post on average and 150 ‘comments’ per post on average. The Adidas Facebook page quickly became the favorite fan page of French ‘Likers’ in 2010 and 2011 (Opinion Way Study for DDB – Oct 10 and 2011). Due to these results, in 2011, the Adidas corporation put Fullsix in charge of the Adidas Originals fan page community management. Since then, Fullsix manages more than 1,500,000 Adidas fans on football and lifestyle.Milka: Milkawantedtoincreaseawareness, createcontentworthsharingviafacebook and add fans toitsfacebook page. Fullsix located a purpleMilkacow in the center squareforpassersbyto stop for a hug. Milkahostessesgaveaway free chocolate sampleswhileencouragingthoseclosebyto stop forthephotoopportunity. At themoment of thehug, a photowastaken and sharedonMilka’s Facebook fan page. Participantswereenteredinto a drwaingweretheycouldwinprizes.Sprite: To get Sprite on young peoples “Drink List” Fullsix created a reality TV program diffused on YouTube and linked with Facebook Connect. This was the first time YouTube & Facebook partnered together. The campaign or series featured and followed Katie, a talented musician looking for her big break. The campaign exceeded 2.5 million visits on YouTube, 3 million visitsacross the web, hundreds of commentsfromfriends and fans – And katiereleasedher first album.L’oreal: The agency was tasked to strengthen the image of L’Oréal Professional as the leading brand on Fashion and Beauty, Technology and International Leadership, to strengthen preference for L’Oréal Professional salons and increase the salons’ sales. Fullsix created a new branded website providing an innovative navigation, allied to a strong socialization and items of uniqueness in comparison with the competitors. This new unique website was not only dedicated to professionals of the salon community but also to consumers. The website was functional in 40 countries. We also created a private educational website providing services to the hairdressers along with a consistent presence in social networks (Facebook, blogs) appreciated by a large majority of hairdressers as an important networking tool. This approach resulted in both hairdressers and consumers evaluate L’Oréal’s online services to be significantly better than competitors’ ones. Time spent on the website has tripled and frequency of visits has doubled.
At Fullsix we ensure mobile innovation and friendliness for our clients. Our mobile capabilities include integrated responsive design teams and internal mobile teams working across all platforms & browsers.Dior: Fullsix created a multi-screen digital campaign featuring supermodel Kate Moss. We created and launched dioraddict.com to promote Dior’s new lipstick. We created a website in 17 different languages that was accompanied with Mobile Apps which included iPhone iconic messenger and iPad agenda iconic – All were deeply integrated with Facebook.Coca-Cola: “HistoriasFelizespara Comer” or “Happy stories for dinner time” was a campaign aimed at strengthening the Coke brand’s association with home cooked meals and consequently healthy eating. The digital platform was launched in 2011 and engaged the core target by offering useful and interactive tools related to meal preparation. The mobile initiative was part of a much larger digital strategy which included site development and maintenance and community management – All of which was created by Fullsix. The campaign achieved 1,000,000 page views in the first 6 months (this represented over 50% of total Coke traffic) and over 100,000 segmented Facebook followers in just 2 months. Powerade: Created ‘ZonaDeportistas’, a digital platform for active sports enthusiasts to connect with the brand via website and mobile app. ZonaDeportistas allowed Powerade to create a meaningful relation with its core target. The platform offering included unique and relevant content such as sporting events, workout tips, training plans and promotions. Users also use ZonaDeportistas to monitor and manage their sports activities.Urban Safari is the new game in townUrban Safari is a combination of geolocation and augmented reality App that invites players to engage in a real urban safari in search of virtual objects with the colors of Renaults new electric vehicle, the Renault Twizy. The App places GPS-linkedvirtualobjects in real-world locations such as shopping areas, parks and events. The App connects people with in a unique and interestingway by makingthem active participants in new and exciting experiences. The App is linked to Facebook and allowsusers to capture fun photos, earn special rewards and shareinstantlywithfriends. The app generated sales and built awareness by pushing current campaign to its users. It also contributed extensively to the CRM effort by adding users to the clients database. Urban Safari, an immersive gaming experience in augmented reality and mobile. For Renault, the app has been downloaded 22,000 times and is in use by 7,000 gamers which spend 15 minutes per session.Tanqueray: Diageo tasked us to increase Tanqueraysales and consumer engagement at the point of purchase. Both objectives were achieved through the development of QR Codes on bottle neck tags and a Mobile App featuring drink recipes and other mixer tips.The App was potimized for iOS, Blackberry and Android devices.Adidas: Enhance TV moments. Share your emotion while watching soccer on TV.