Visit: www.alumnirelationsconference.in
Presentation on The Power of Data. Presented at Alumni Relations Conference held at ISB, Mohali [India] on 29th March, 2014.
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Data
It’s not important who you know, it’s about what you know about
who you know!
Alumni data is the core of any alumni office
Basis to
reach out
Means to
engagement
Data
analytics
Value
creation
Importance of Alumni
data
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Emails
Phone calls
Social media
How to gather data?
Running Data
Campaigns
Events
Website
Alumni
Chapters
Referrals
Lifelong
Email IDs
Data
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Where do we start
• Current Students: How do you maintain a
central database? Primary contact details
change. Email Server?
• Convenient option – Lifelong email IDs
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Divide yourselves into groups of 3
Share your story with fellow
delegates
Question: Once data is gathered, how
do you use data?
(Focus on different avenues of
utilizing data)
Activity
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Utilizing your Data
Scenario
- Rahul is an alumni of XYZ School
- He has done his Biotech Engg
- He graduated from the initial batch of
the School
- He has set up his industry in Biotech
locally.
What could a School do in such a case?
Data
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Data Analytics
- Assign task of data analytics to a team
- From the calendar of activities made,
know how alumni can be engaged
- Start filtering out alumni on the basis
of industry, past colleges, location, past
giving behavior
Data
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Do’s and Don’ts
Mode Do’s of Data Management Don'ts of Data
Management
Phone calls Weekends or post working
hours
Don’t push for information
Emails Short, concise &
personalized emails
Avoid multiple emails
Social media Use LinkedIn effectively Don’t spam groups
Website Link on home page always Don’t share alumni
information
Chapters Encourage alumni
ambassadors
Don’t simply count on this
method
Referrals Keep minimum target of 5 Don’t rely solely on
spreadsheets
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Start
School Database
Make a Masterfile
(Desired Data Fields)
Survey Campaigns
Social Media
Channels
Phone Campaigns
Referrals Events
Content
Strategy