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Marketing Challenge: Can We Profit from Poverty




FUTURELAB                                         http://blog.futurela...
FUTURELAB




Over 1 billion people have to survive on less than $1 a day
We all agree this is wrong, which is why many
donate when and where they can.




 FUTURELAB
Yet charity (and guilt) have their limits …

            •   Would you leave your job for “real work” in Africa

         ...
Al Gore showed us the colour of money was green.
Now poverty needs a business model with a clear ROI
                     ...
“Proof of Concept” exists
What is needed now is “scale” and “capital”
Peru’s poor own $65-70 billion in assets. Anyone playing?

FUTURELAB
FUTURELAB




Marketers of the world unite ...
Build the business case for poverty
GROW THE MOVEMENT

              Analyse the Data
              Find the Insights
               Write Reports
           ...
FUTURELAB




Every day, tens of thousands die
because of bad marketing. Let’s stop it
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Can We Profit from Poverty

We made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by "donating more" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way "serious money" will go to poverty alleviation.

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Can We Profit from Poverty

  1. 1. Marketing Challenge: Can We Profit from Poverty FUTURELAB http://blog.futurelab.net
  2. 2. FUTURELAB Over 1 billion people have to survive on less than $1 a day
  3. 3. We all agree this is wrong, which is why many donate when and where they can. FUTURELAB
  4. 4. Yet charity (and guilt) have their limits … • Would you leave your job for “real work” in Africa • Would you allow your pension fund to go “all out” in helping South American farmers? FUTURELAB
  5. 5. Al Gore showed us the colour of money was green. Now poverty needs a business model with a clear ROI FUTURELAB
  6. 6. “Proof of Concept” exists
  7. 7. What is needed now is “scale” and “capital” Peru’s poor own $65-70 billion in assets. Anyone playing? FUTURELAB
  8. 8. FUTURELAB Marketers of the world unite ... Build the business case for poverty
  9. 9. GROW THE MOVEMENT Analyse the Data Find the Insights Write Reports Present Blog Tag your Friends Comment Spread the Word FUTURELAB
  10. 10. FUTURELAB Every day, tens of thousands die because of bad marketing. Let’s stop it

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