Bridging the Gap Between Offline and Online: City Gear Steps Into Digital Commerce
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Access the full event here: https://event.on24.com/wcc/r/1955053/B955DD992D6AAED7D2A7E3FA7BA8EB6B Join Magento and Shopgate as we discuss how City Gear went from a small retailer in Memphis to recently acquired by publicly traded Hibbett Sports with Chris Brigham, the Director of Omnichannel at City Gear. City Gear is a prolific urban footwear and apparel retailer, known for high-profile shoe releases from brands like Nike, Air Jordan, and Adidas. With over 130 brick-and-mortar stores in the U.S. and has endorsement deals with multiple professional sports teams, the past 40 years has been an evolution from brick and mortar to an unified digital commerce approach. The omnichannel urban footwear and apparel retailer, launched its ecommerce presence in 2014 on Magento, and further extended their brand in 2016 with a mobile app from Shopgate. Not sure how to move into omnichannel commerce? This webinar will cover the challenges and successes City Gear experienced bridging the gap between online and offline commerce.
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Bridging the Gap Between Offline and Online: City Gear Steps Into Digital Commerce
- 1. #CCS19 Bridging the Gap Between Offline and Online: City Gear Steps Into Digital Commerce SPONSORED BY:
- 2. #CCS19 Follow this event on LinkedIn & Twitter #CCS19 Retail Touchpoints: @RTouchPoints Glenn Taylor: @GlennJTaylor Magento: @Magento Shopgate: @Shopgate City Gear: @CityGear
- 3. #CCS19 About Retail TouchPoints Launched in 2007 Over 45,000 retail subscribers To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
- 4. #CCS19 Prize Pack: Register & Attend to Win Earn 1 automatic entry when you register and a second entry when you attend live. Register For & Attend #CCS19 Webinars For the Best Chance to Win! • Free Pass to #RIC19 in NYC May 6th-8th – 1 Winner Per Day • Apple AirPods – 1 Winner • $10 Starbucks Gift Cards – 1 Winner Per Session
- 5. #CCS19 Questions, Tweets & Resources Submit your questions here Download today’s resources Join the conversation #CCS19
- 6. #CCS19 Panelists Casey Gannon VP of Marketing Shopgate @Shopgate Travis Eiland Head of Commerce Strategy & Growth Magento @Magento Chris Brigham Director of Omnichannel City Gear @CityGear MODERATOR: Glenn Taylor Senior Editor Retail TouchPoints
- 7. © 2018 Adobe. All Rights Reserved. Adobe Confidential. Bridging the Gap Between Offline & Online City Gear Steps Into Digital Commerce
- 8. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 8
- 9. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 9
- 10. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 5 characteristics of an omnichannel customer experience 1. It’s Portable 2. It’s Relevant 3. It’s Personalized 4. It’s Transparent 5. It’s Flexible and Responsive 10 Omnichannel is a Business Imperative to Stay Competitive
- 11. © 2018 Adobe. All Rights Reserved. Adobe Confidential. Omnichannel Marketing Brings Experiences Together Brand engagement is no longer just about messaging. Engagement is more than transactional. Channels can dictate the experiences you deliver. 11
- 12. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 12
- 13. © 2018 Adobe. All Rights Reserved. Adobe Confidential. Shopgate: Connected Commerce Experiences Consumer App The Shopgate suite of modern commerce solutions activates the vision of innovative retailers to drive in-store traffic, lift revenue, and create the ultimate customer experience while reducing the total cost of ownership. Increase revenue and customer retention with a powerful mobile app that lets consumers shop when and where they want. Fulfillment Increase your in-store traffic by turning your stores into highly efficient fulfillment centers that allow your customer to pick up and return products at their convenience. Clienteling Equip store associates to create and deliver the ultimate in-store customer experience that lifts sales and builds customer loyalty. Platform Reduce your total cost of ownership and get to market faster with Shopgate’s suite of modern commerce solutions, powered by Shopgate Connect. 13
- 14. © 2018 Adobe. All Rights Reserved. Adobe Confidential. Bridge the Gap Between Online and Offline with a Powerful Mobile Shopping App When retailers invest in a mobile app, the gains are substantial: ● Increase customer retention with targeted and segmented push notifications. Drive in-store visits with geotargeted push notifications and the option to buy online, pick up in-store. ● Streamline the payment process to increase conversions and reduce cart abandonment ● Give your consumer a remarkable experience by providing the unexpected with camera and sensor enabled experiences the increase conversions. Mobile app sales accounted for 67% of mobile revenue in 2018. The conversion rate for shopping apps was 21%, more than 3x higher than the standard mobile web conversion rate. 14
- 15. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 2019 Consumer Expectations 15 Create a seamless shopping experience Make it simple, quick and convenient Deliver on customer-centricity
- 16. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 16
- 17. © 2018 Adobe. All Rights Reserved. Adobe Confidential.
- 18. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 18
- 19. #CCS19 Q&A // Panelists Casey Gannon VP of Marketing Shopgate @Shopgate Travis Eiland Head of Commerce Strategy & Growth Magento @Magento Chris Brigham Director of Omnichannel City Gear @CityGear MODERATOR: Glenn Taylor Senior Editor Retail TouchPoints
- 20. #CCS19
- 21. #CCS19 Thanks for attending Catch up on all of the #CCS19 here: http://webinars.retailtouchpoints.com/connected-consumer-series/2019/
Editor's Notes
- #CCS19 Giveaway Slide We’re also hosting a special sweepstakes throughout the week-long series, where attendees can win prizes like Apple Airpods, Starbucks Gift Cards, as well as a free ticket to our annual Retail Innovation Conference in New York City, which will take place in May 2019. Each of you watching already earned one entry into the drawing by registering for this session, and if you’re attending this webinar live right now, you will receive a second entry as well. Throughout the series, you will earn one entry for each CCS19 webinar you sign up for and an additional entry for each session you attend live. We’ll be giving away a total of 5 free tickets and will be announcing a winner each day of the series so be sure to stay tuned in all week long for your best chance to win!
- In addition to joining the conversation online and submitting your questions here, we also welcome and encourage you to participate by letting us know how we’re doing. In an effort to constantly improve the level of value we provide to our audience members, we’ve put together a very brief survey that will automatically launch once this webinar session ends. However, you can pull up, complete and submit the survey at any time during this webinar by clicking on the survey icon in the task bar on the bottom of your screen. You can see the survey icon circled here in black on this slide. Before signing off today, please take a moment to complete this quick questionnaire. We appreciate and value your feedback and look forward to hearing from you.
- Speaker – Travis Eiland, Magento #Omnichannel #Digital Transformation Registration Page Resource: http://webinars.retailtouchpoints.com/connected-consumer-series/2019/bridging-the-gap-between-offline-and-online-city-gear-steps-into-digital-commerce/
- Speaker = Travis Eiland, Magento The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries. Magento is supported by a vast global network of 1,150+ solution and technology partners and by a highly active global community of more than 300,000 Magento developers. Magento offers the world's largest commerce marketplace for extensions, available on the Magento Marketplace. Magento Commerce is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. “Adobe and Magento share a vision for the future of digital experiences that brings together Adobe’s strength in content and data with Magento’s open commerce innovation,” said Mark Lavelle, CEO, Magento Source - https://news.adobe.com/press-release/corporate/adobe-acquire-magento-commerce
- Speaker – Travis Eiland
- Speaker = Travis Eiland, Magento Commerce Soundbite: “Retailers and marketers know what channels are. The terms “multichannel” and “omnichannel” have been around for years. And yet most retailers still aren’t getting it right.” Soundbite: “Consumer demand for flexibility and choice is driving the pace of technology innovation in commerce, both online and off” Soundbite: “Consumer expectations in 2019 are greater than ever before” Create a Seamless Shopping Experience Make it quick, simple and convenient Deliver on Customer Centricity Soundbite: 5 Characteristics 1. Its Portable - Wherever your customers go, your brand should be accessible. And that means a mobile app that’s inextricably connected to your in-store experience. Your app should let customers know about deals in their local store. 2. Its Relevant - Your customer experience should be relevant to each customer’s needs, preferences, and location. They should receive product information that looks great, speaks their language, and tells them everything they need to know. 3. It’s Personalized - Whether they’re on their phone, on their computer, or in your store, customers want to get personal. 4. It’s Transparent - Consumers want to know where their orders are at all times. And they want access to their whole history with your brand, whether they bought online or in the store. Ideally, they’d like to do this with a mobile app and by logging onto your desktop website. 5. It’s Flexible and Responsive - Consumers want an experience that’s both flexible and responsive. No matter where they shop, customers can choose between many options for payment, shipping, and delivery. And, when things go wrong, they want brands to act quickly and provide frequent updates until the problem is resolved.
- Speaker = Travis Eiland Soundbite: “The channel-less experience is all about building connections.” “Create seamless customer experiences with omnichannel marketing.” Your audiences aren’t confined to a single brand experience. They’re interacting with your brand in an ever-changing way. They meet you at all hours, in all places, with all their unique dimensions and traits, across multiple channels. This leaves marketers with the challenge of maintaining a consistent experience. Omnichannel marketing allows you to meet that challenge. Omnichannel marketing is about creating a mutually rewarding, connected experience across online and offline channels, rather than focusing on content and messaging for each individual channel. Audiences move from the desktop to the smartphone to the TV to the store when they engage with your brand. Omnichannel marketing replaces a fragmented, multichannel approach with consistency, ease of access, and a better customer experience . However, an omnichannel approach means you’ve got to be agile and informed. And you need to break down the channel silos that hinder a truly seamless experience. Source: https://www.adobe.com/experience-cloud/articles/omnichannel-marketing.html
- Speaker - Casey Gannon with Shopgate
- Speaker - Casey Gannon with Shopgate
- Speaker - Casey Gannon with Shopgate Engagement through powerful marketing tools - push notifications, geolocation
- Speaker - Casey Gannon with Shopgate Engagement through powerful marketing tools - push notifications, geolocation
- Speaker – Chris Brigham, City Gear
- Speaker – Chris Brigham, City Gear
- Fireside Chat Speakers: Travis Eiland – Magento Commerce Casey Gannon – Shopgate Chris Brigham – City Gear Q&A Fireside Chat Format between 3 speakers focused on: Challenge/Business Growth Blockers Solution/Business Outcomes Future Growth Plans Travis (Magento) Questions: What made them decide to move forward with ecommerce? What made them choose Magento? Any specific features or digital experiences they want to talk about? What changes did they see in their business when they made this choice? Casey (Shopgate) Questions: When did they decide that they needed a mobile app? Why did they decide on Shopgate? Any specific features they want to note - push notifications? What changes have they seen in their business since? What do they see as a need in the future? (unifying channels, BOPUS)