The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information on potential solutions and services, as well as business trends. While vendors and their partner networks are recognizing that social media and content marketing are the new must haves for sales and marketing success, there is a clear disconnect between channel-wide goals, and overall training and capabilities to drive engagement and sales via these channels. Social newsletters, however, allow organizations to connect the dots between social media and blogs, creating a new opportunity for channel engagement. Register for the webinar titled: The Role of Social Newsletters In The Age Of Content Marketing to learn how organizations across the channel can optimize social engagement and blogging with social newsletters.

1. #SocialContent
The Role Of Social Newsletters In
The Age Of Content Marketing
Presented by Sponsored by

2. Welcome Webinar Attendees
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3. Follow This Webinar On Twitter
#SocialContent

4. About Channel Marketer Report
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5. Panelists
Marcia Doron Jeff Mesnik
Marketing Director President
Altico Advisors Socialize Your Stuff
MODERATOR
Alicia Fiorletta
Managing Editor
Channel Marketer Report

6. The Role Of Social Newsletters
In The Age Of Content Marketing

7. What are we going to discuss?
• As a small to medium sized tech company how you can
succeed in this world of social and email marketing
• As an OEM with a channel how you can support your channel
partners
• Hear how a Microsoft Channel Partner succeeded
• Real ideas on how to deploy your content marketing
programs

8. Let’s not just say the words...

9. Why this matters
• Forrester Research - 77% of B2B technology decision makers are active
on a social media
• Marketing Prof’s Report – Marketers were asked to report on what
specific distribution channels they use to push social media content out to
their markets:
• Over half of marketing professionals use Twitter (55%), Facebook
(54%), and LinkedIn (51%).
• YouTube is still establishing its presence as a distribution channel for
content marketing (38%).
• LinkedIn is used most frequently (67%) to distribute content among
the smallest of companies (with less than 10 employees), compared to
nearly half this number (35%) among those who employ 1,000 or
more.

10. But... email is still number 1

11. More work!
How is a small business
supposed to be able to
maintain all of the new
content channels?
• Create email content
• Create blog content
• Create Facebook posts,
Twitter posts, manage
LinkedIn groups

12. Introducing Marcia Doron
Remember that go digital slide? That was her
directive:
• Started from nothing
• Contributor to monthly group blogs
• Daily blogging
• Created a weekly social newsletter
• Almost doubled quality web visits

13. 15,000 hits/mo
I need to do this on Altico's site - But how?

14. The struggle of getting started
1. Repurposed content from group blogs
2. Started posting to Facebook, Twitter, LinkedIn
3. ROAD BLOCK: Content
a. Where do I go for content
b. How do I blog daily
c. How do I get it found
d. How do I leverage social sites

15. Success found
1. Started sourcing content from
Microsoft
a. Microsoft has a ton of content, but
finding it all was NOT easy
b. Found an application that made
finding and leveraging that
content easy
2. Found that white papers if broken out
gave me multiple posts
3. Started saving content from other
newsletters, and tracking other
bloggers
4. Started creating weekly social
newsletters with the content

16. Traction and ROI
Three days after blogging daily, Altico's
blog was getting indexed by Google
Altico also used a weekly social
newsletter to alert folks to the content
And by the end of the year they almost
doubled quality visits
And the tracking has created qualified
leads to hand over to the sales people

17. The takeaway: Social newsletters allow organizations to connect
the dots between social and email, creating a new opportunity to
drive loyalty and sales

18. Tactics
Leveraging LinkedIn Groups
1. Use popular comments and questions
to build a blog
2. Respond to the comment and post a
link to the blog for more
3. Use highly engaging comments as
conversation starters on your own
Facebook, Twitter, and blog sites

19. RSS for other blogs
Pointing to other sites and blogs is a
good thing:
• Keeps the content fresh
• Demonstrates understanding of
relevance
• Helps with SEO

20. Don't recreate the wheel
Leverage your content
• Focus on the blog first
• Tweet your blog
• Facebook your blog
• Newsletters are created from
your posts
Place social content into your
email newsletter, and watch
your traffic grow

21. OEMs can help
1. Provide easy access to your content
a. Your content is typically all over
the place (ex: Microsoft)
i. ERP has four YouTube
Channels
ii. Seven Twitter channels
iii. 5 or 6 blogs
b. Tag content and make it relevant
and available for your partners
2. Educate
3. Provide access to solutions to help

22. Benefits for the OEM
Current OEMs win.
• Over 6 million
impressions in 30 Days
• 60 partners engage in
content and brand
• New sales for the OEM
and their partners

23. Other stories of success
• Dan Harding, Regional • Mark Hamilton, VP of
Director of Sales at Marketing at newScale
ConnectandSell • Created a group and used
• He has increased pipeline free content to drive people
using LinkedIn in part by into an offer
posting presentations and • This was part of a social
other articles of content marketing plan that increased
• Those posts get emailed out the sales pipeline by over $3
in network updates million

24. Takeaway
Don't kill email - it is the cornerstone of your content strategy

25. Special Offer
Companies in the channel:
We are offering two months free with a one year subscription to the Butterfly
Publisher application:
o Content sources provided based on needSocial
o Dashboard for managing social networks
o Social Newsletter platform
o Training and best practices
OEMs:
We are offering a free partner education webinar on how to engage in social,
leverage content from, you, LinkedIn, and other sources
www.socializeyourstuff.com/webinar

26. Q&A // Submit Your Questions
Type question here

27. Panelists // Q&A
Marcia Doron Jeff Mesnik
Marketing Director President
Altico Advisors Socialize Your Stuff

28. Thank You For Attending
This Webinar
You can download this presentation at:
http://bit.ly/socializeweb