To succeed during the highly competitive holiday season, overall communication and collaboration between retailers and suppliers must occur on an ongoing basis. With access to first-hand knowledge of in-store activities, both parties can work together and discover new ways to improve in-store marketing campaigns, promotions, assortment and overall customer experiences. This infographic, courtesy of Gigwalk, spotlights five steps to guarantee effective retailer-manufacturer collaboration during the holidays.

1. The Blueprint
For
Top-Notch Holiday
Retail Execution
5 Steps To Deliver Success With
Retailer-Manufacturer Collaboration
Improved collaboration between retailers and
manufacturers can create a win-win situation,
especially during the highly competitive
holiday season. Having access to real-time,
first-hand knowledge of in-store activities will
help these partners increase revenue and
deliver more satisfied customers.
1
The Communication
Connection
By sharing information about what works
and what doesn’t work, retailers and
manufacturer partners can plan more
effective in-store campaigns.
74%
48%
of marketers are
increasing digital
promotions and
of retailers believe digital
displays and interactive
kiosks enhance the
shopping experience; and
have
implemented
these tools.
47%
41%
are increasing
shopper marketing.
– Symphony IRI 2012
– Symphony IRI 2013
2
Integrated
Promotions
A mobile team can uncover
which promotions work in
different parts of the country.
Traditional trade
promotion comprises
44%
44%
of total manufacturer
marketing spend and
is nearly 60% of total
marketing budgets.
– Kantar Retail, 2012
3
Coordinated
Merchandising Efforts
In 2011, categories
receiving merchandising
support experienced
average lift of
53%
87%
– Symphony IRI 2012
A chain-wide,
distributed
workforce can
deliver a collection
of thousands of
images that share
insights on the
success of different
merchandising
scenarios.
of categories
have experienced
and increase in
merchandising support.
– Symphony IRI 2013
4
Consolidated
Inventory Control
55%
of CPG categories received
an increase in price-only
merchandising support.
A mobile workforce
can reveal misplaced
products and mispricing
– factors that can
significantly skew
inventory levels and
sales expectations.
$
$
$
- Symphony IRI 2012
5
First-Hand Knowledge
Of Store-Level Activities
Gigwalk’s retail execution platform
can detect real-time store
conditions and instantly
implement fix notices.
Powered by 400,000
smartphone-enabled workers
who have performed
4 million
tasks to date in more than
7,000 cities across the
U.S., Canada, and U.K.
Gigwalk is redefining retail execution with a technology
platform that addresses the end-to-end process.
By providing actionable retail data and fix notice integration
Gigwalk delivers measurable ROI and ensures trade dollars
don’t go to waste.