Now more than ever marketers must enable sales with the right tools, content and messaging to grow win rates. In this session, you will learn how important it is for marketers to partner with sales enablement/product marketing/sales leadership to ensure proper messaging is used to improve campaign ROI. Key takeaways will include: How to work with product marketing and sales enablement to nail your messaging; What can marketing do to deliver the right content that sales will actually use; and What tools/resources should marketing provide for sales to be more effective with marketing campaigns.