We decided to share our knowledge and help more people improve their marketing skills. This is a fourth presentation in the series about social media marketing. G3 Partners is one of Asia’s first startup-focused Marketing and Communication agencies. We provide a full suite of global services for startups expanding overseas and raising investment internationally.

1. Because you gotta tweet if you wanna compete
Introduction to Twitter

2. Twitter Basics
● Getting Started
● Composing a Tweet
● Starting a Conversation
● Using Hashtags
● Advanced Search
● Analysis
● Twitter Cards
● Advertising
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3. Why Use Twitter?
1. Provide personable and timely customer service and troubleshooting
2. Build a rapport directly with customers
3. Build relationships with ancillary industries
4. Boost SEO
5. Poll customers and get feedback in real time
6. Reputation management
7. Drive engagement for promotional contests
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4. The Basics of Composing a Tweet
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Length Style
Timing Content

5. The Basics of Composing a Tweet
Length
● Be as concise as you can!
● Just because you can, doesn’t mean you should use all
280 characters
● Use one or two relevant hashtags
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6. The Basics of Composing a Tweet
Style
● Always reference any companies or users you are
talking about or to with “@”
● Use simple images
● If you include a video, show don’t tell, don’t expect
people to have the sound on
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7. The Basics of Composing a Tweet
Timing
● Tweet between 1-5 times a day
● Send your tweets between 8-10am, 1-3pm, and
4-6pm during the week
● Tweet between 12 and 3pm on the weekends
● Use Tweetdeck to schedule tweets!
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8. Use Twitter to Start a Conversation:
The Basics of Composing a Tweet
Content
● Share insight
● Share announcements
● Create a poll
● Ask a question
● Create a hashtag campaign
● Highlight ancillary industries
● Retweet users that mention you
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9. Starting a Conversation: Tips
Ask Direct Questions
If you could add one
feature to our product
what would it be?
Give a Tip or a Hint
Hang your solar panel
from the office window
or take it on a picnic!
#SolarEverywhere
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10. Tweet @ Ancillaries
Dear @ , we hung our solar
panel from the back of your
backpack! #HungUpOnYou
This would be a great place to
include an image too!
Starting a Conversation: Tips
Retweet users that use
your hashtags or
comment “@” them
Hey @ , thanks for the shout out.
We LOVE your idea!
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11. How?
● Select ‘compose a poll’ after clicking ‘compose a
tweet’
● Opportunity to get instant feedback, how your
followers that you value their opinion, spark curiosity
and increase awareness
Starting a Conversation:
Create a poll
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12. We are thinking about
releasing a limited Rainbow
Color Solar Panel his June,
which color would you like to
see most?
● Pink
● Orange
● Yellow
● Green
● Blue
By 2050 what do you think will be
the biggest renewable energy
source?
● Solar
● Hydro
● Wind
● Geothermal
Starting a Conversation:
Create a poll
Examples:
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13. Videos and Pictures: Establishes a brand identity
● Take your own pictures
● Originality = more attention
= more retweets
● Use Canava
● Show ‘behind the scenes’
● Always pair a link with an image
The Basics of Composing a Tweet:
Images
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14. Hashtags: Boost your SEO
How does it work?
● The “firehose” is term for Twitter’s stream of tweets in
real time
● Google and Twitter reached an agreement that
automatically indexes the “firehose” which means that
retweets and popular hashtags show up in google results
...in real time!
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15. Run a Hashtag Campaign
● Use a mix of popular and niche hashtags and include
pictures!
● Encourage your followers to be creative.
It’s hot outside! Is it…?
#TimeForIcecream or
#TimeforAPopsicle or
#TimeForSolarPanels
#YourCompanyName
Hashtags: Boost your SEO
Example:
Where’s your favorite place to
use our solar panels? Tweet @
us with a picture and the tag
#SunnySideUp And win a solar
kit! #YourCompanyName
#SolarPower
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16. Find anyone, anywhere
using the same
language as you!
Find: new customers,
influencers, ancillary
industries, new markets,
the competition
Finding a Network:
Use Advanced Search
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17. Analysis: Using the Dashboards
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18. Analysis: Tweet Activity
Monthly Overview:
Tweets
Impressions
Profile Visits
Mentions
Followers
Link Clicks
Impressions: Total number of times a
tweet was delivered to a timeline
Engagement Rate: Number of
engagements divided by number of
impressions. These are typically *very*
low.
A ‘good’ engagement rate is around 0
.09-0.33%
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19. Analysis: Audience Insights
Comparison Filters: Get to know your audience really,
really well!
● Personas : Parents, Millennials, Small Business, Baby Boomers
Over 100K, etc,
● Demographics: Gender, Income
● Lifestyle: Select from a highly detailed list of hobbies
● Consumer Behavior: Natural Living, Premium Brands, Quick &
Easy, etc
● Mobile Footprint : iOS, Andriod
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20. Twitter Cards
What is it: a way to include a lot more content: videos,
photos, re-direct traffic to your site!
● You need to create a developer account in order to use it. A developer
account is free - just apply!
● Codes are on the website and very easy to use!
● Use the Tutorials page!!
● Follow @TwitterAPI and @TwitterDEV to get updates and hacks
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21. Summary Card: The Summary Card
can be used for many kinds of web
content, from blog posts and news
articles, to products and restaurants. It
is designed to give the reader a
preview of the content before clicking
through to your website.
Twitter Cards
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22. Summary Card with Large Images: The Summary Card
with Large Image features a large, full-width prominent image
alongside a tweet. It is designed to give the reader a rich photo
experience, and clicking on the image brings the user to your website.
Twitter Cards
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23. Player Card: The player card lets you imbed video and sound into your tweets.
In order to use it, you need to implement a few HTML meta tags to your
website.
Twitter Cards
This one is a bit more
complicated and not all cut
and paste! Use the
developer tutorial and if
you get stick head over to
the GitHub Twitter Cards
Sample Page.
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24. App Card: The App Card is a great
way to represent mobile applications
on Twitter and to drive installs.
The App Card displays:
● a name
● description and icon
● highlights attributes, rating,
price
Twitter Cards
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25. Advertising on Twitter
What you can promote :
Tweets
Trends
Accounts
● Advertising on Twitter works best when you already have a strong
base and you are looking to build out.
● Select a target group by searching through keywords
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26. Target your audience by :
● Language
● Gender
● Interest
● Followers
● Device (iOS / Android)
● Consumer Behavior
● Tailored Audience
● Geography
● Keyword
Advertising on Twitter:
Find Your Target
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27. Keyword Search
● You can use up to 1,000 keywords per campaign
● You should use between 25-30
● Use a mix of broad and niche terms
● These keywords should be ones that you think will drive your
engagement
Advertising on Twitter:
Find Your Target
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28. Get in touch
if you have any questions. Contact G3 Partners
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