1. Presentation
for
WeLike VIVA
1
- By
Shilpa Meshram
{HPGD/JL22/2912}

2. Content
2
WE Lounge
1) Mr. Himanshu Saxena {Reliance Jio Infocomm Ltd.}
2) Mr. Surya Narayanan {Director at Hewlett Packard (HP)}
3) Mr. Sharad Mathur {Sr. VP & National Head, SBI General Insurance Ltd}
WE Tube
1) Customer Services by Ms. Sonali padgaonkar
2) Social Media in Marketing by Mr. Mukund Moghe
3) Implementation of Sexual Harassment of Women at Workplace Act
2013 by Ms. Suzette Titus
4) Stress Management by Prof. Rajendra Kulkarni
5) Time Management by Prof. Shailesh Kale

3. News Wire
3
1) INTERNET OF THINGS{IoT}.
2) What is Artificial Intelligence?
3) Artificial Intelligence powered Robots can understand your personality
4) Here’s how Flipkart is using AI to resolve India's address problem
5) Data localization: lessons to take from India's king of good times.
6) India among top 3 countries most targeted for Phishing: Report
7) Nearly two-thirds of India inc fears their management of cyber risks is
inadequate: Deloitte
8) 3 lessons for entering the world's fastest-growing tech market.
9) HCL Technologies to set up centers in Smaller cities, hire 5,000 people this year.
10) The Pros and Cons of Outsourcing IT Services.

4. WE Lounge
4

5. Mr. Himanshu Saxena {Reliance Jio
Infocomm Ltd.}
• 25 years of exclusive experience in entire spectrum of Marketing,
Advertising, Market Research and Brand Management.
• Worked with companies & brands such as Unilever, GSKHSBC,
PepsiCo, Nike, Barclays, Madura Garments, Asian Paints, Quikr, Jet
Airways, AT&T, Airtel, Idea Cellular, and Reliance Jio in Indian & Sri
Lankan markets.
• Started career with Sterling Holiday Resorts.
• Initial ambition was to become CA, and pursue MBA.
• According to him, Most of the marketing professionals are trained for
• Realistic Ambitions
• Finite Resources

6. Questions Asked
6
• What’s next for him : Communication and brand practices are better integrated, any
brand who lets him do that will excite him.
• Telecom industry in India : A big transition in last 15-20 years, it is beyond
connectivity. Many features have come like value added services etc and have stayed
for longest time
• 2 amazing thing which has happened according to him - Aadhaar card{unified
database} and 4g network.
• Where is India as compared to other foreign countries in the telecom service industry
? We are 2nd largest market in world.
• What is completion in India among Telecom service providers ? it’s very high, intense.

7. • Thoughts for students appearing for campus Interviews ?
• He doesn’t like people who have linear, narrow and ultra clear thoughts. He like who play
around things, practically.
• He believe students need to know culture, art, travel, explore, spend time in rural India, they
need to know at least 5 languages, they must find ways to freshen themselves.
• What would make students stand out from the herd for you ?
• 2 things; Rich and wide is your observation/experience,
• you must develop good analytical and communication skills.
• Most important thing: how do you connect 20 different dots to observe something.
• What reliance jio means to him in one word ? Abundance of opportunities.
• If not professional what he would have been ? Sports person or Sports Manager or something
to do with Music.
• He Love philosophy of Buddhism, his famous quote is ‘faith is a decision’.
7

8. Mr. Surya Narayanan {Director at Hewlett
Packard (HP)}
• Started career in 1984
• Started with Cooperation Bank as IT Manager
• 12+ years with HP
• Centralized Indian railway reservation was the only highlighted project
• Only NIIT provided study on IT back in back 80”s when he started his career
Questions Asked
• How did IT happened to him? He was a front office banker with exposure to
IT , Commerce graduate with knowledge of C and other languages. Back
office needed computers & they were looking for people with right attitude
and mental intelligence.
• Aptitude test , GD, Interview was part of hiring process.
8

9. His passion:
9
• Security
About HP:
• American Multinational Information Technology company HP is more
process driven.
• 1935, billion dollar enterprise.
• Customer focused, do it better or the best. What will happen to my
appraisal does not matter, it is more like Cook and serve.
• Few factors for sustainability: culture, innovation. Global customer focus.
• Line of business :
• HP Inc.: Focus on PC’s laptop printer
• HP Enterprise : Focus on servers, storage, networking, wireless networking, big
data, security, support, almost every phase of IT

10. On lighter note about him:
10
• He feels IT and business has become major part, one cannot survive with
other.
• When he reaches office he meet people and keep to himself for few mins
• 700 rupees was the pay of his 1st job
• His major weakness is that he is people oriented and people focused
• People around him makes him happy
• His favourite destination is Hong Kong.
• If not IT person, he would have been musician
• One love for him: books

11. Mr. Sharad Mathur {Sr. VP & National Head, SBI General
Insurance Ltd}
• 20 years of experience in business management across strategy, planning and
development.
• Awarded with “50 most Talented Retail professionals of India” by CMO Asia.
• Awarded with “50 most Influential Digital Media professionals of India” by
World Marketing Congress.
• Worked with key industries like Automobile tyre’s, Petroleum, Credit Card &
Insurance.
• 2 things he focused while achieving position today he has:
• Gaining max. revenue
• Scope of Investment
• In 2001 he started insurance
• Revised Revenue policy in Sbi which resulted revenue in millions.

12. • As Retail Revenue Head, banking plus insurance was the goal.
• Govt. Policies like everyone must have insurance helped in booming insurance.
Questions Asked:
• How he feels about sales?
• Rather than fearing from sales it’s a exciting job.
• Sales Job helps in learning, travel & communicate.
• Research is the key to successful sales business.
• Does he writes?
• Yes, he has written multiple articles for various newspaper & magazine.
• His fav. Article was on “Health Insurance”
• Business plans?
• GDP is 0.7% in India for General Insurance & Aim is to reach 3-4%
12

13. • Big risk in Insurance?
• Fraud
• While hiring what do you look for in candidate?
• How passionate candidate is
• Capabilities and Connectivity
• What do you do in morning when you reach office?
• Look around and see who all has come before him
• What do you like dislike about your job?
• Like: Learning & Scope
• Dislike: Learning never ends
• His Strengths?
• Learn, read, communicate with people in different industries.
• How he would describe Sharad in One word ?
• Passionate
13

14. WE Tube
14

15. Customer Services
15
by Ms Sonali padgaonkar
What is Customer ?
A customer/Client/Buyer/Purchaser is the recipient of a good, service,
product or an idea - obtained from a seller, vendor, or supplier via a financial
transaction or exchange for money or some other valuable consideration.
Type of Customer:
1) External customers: External customer includes not just the paying
customer but also anyone who receives the benefits of the goods and
services.
2) Internal customers: Internal customers includes specific people and
departments who play role in helping you to serve external customers.

16. What is Customer Service?
Customer service is the act of taking care of customer’s needs by providing and delivering
professional, helpful, high quality service and assistance before, during and after
customer’s requirements are met.
Types of Customer Services
1) Phone
2) In Person
3) Written Communication
A Good Customer Service Includes -
1) Providing a quality product and Services
2) Satisfying the needs and want of the customer
3) Resulting in the repeat customer
4) Deliver more thn you Promise.
5) Meet the commitments
6) Express Empathy
7) Go an Extra Mile 16

17. Result of Good Customer services What does a customer desire
1) Continued Success 1) Friendliness
2) Increased Profit 2) Empathy
3) Higher Job Satisfaction 3) Fairness
4) Increase Company/Organisation morale 4) Participation
5) Better Teamwork 5) Alternatives
6) Market Expansion 6) Information
7) Brand Establishment 7) Understanding
17
Rules of great customer service
1) Commit to quality service
2) Know your products
3) Know your customers
4) Treat people with courtesy and respect
5) Never argue with a customer
6) Always provide what you promise
7) Focus on customers and not sales
8) Make it easy to buy

18. Social Media in Marketing
18
- by Mr. Mukund Moghe
What is Social Media ?
 Online Social interaction integrated with technology.
 Mix of word, pictures, Audio and Video.
 Transform people from content consumer to content producer.
Popular Social Media platform in India:
 Facebook
 Twitter
 LinkedIn
 You tube

19. How is Social Media impacting Business ?
19
 93% of social media users believe a company should have presence in Social
Media.
 85% of social media users believe a company should interact with its customer
online.
How Social Media helps in Marketing ?
 Social sharing of content, videos and images help in marketing purposes.
 Creating content that attracts attention across social media.
 Enables business to increase their reach to more customers.
 Encourages customers to interact with brands through social media.
 Having a strong social media marketing plan is key to tap into customer interest.

20. Social Media Strategy
20
 Identify your target audience
 Create a profile or brand
 Find the social media that’s right for you
 Plan a time frame
 Include search engine Optimization(SEO)
 Develop a content strategy plan
 Measure progress towards goals.

21. Implementation of Sexual Harassment of
Women at Workplace Act 2013
21
- by Ms. Suzette Titus
Workplace Sexual Harassment
It includes unwelcoming acts or behavior by anyone whether
directly or by implication namely:
Physical contact or advances; or
A demand or request for sexual favors; or
Making sexually colored remarks; or
Showing pornography; or
Any other unwelcome physical, verbal or non-verbal
conduct of sexual nature.

22. Background
22
 In 1997, a petition was filed in Supreme count to file fundamental rights of
working women after the brutal gangrape of Bhanwari Devi, a social worker
who was working to spread awareness to end child marriage.
 Sexual Harassment of Women at Workplace (Prevention, Prohibition and
Redressal) Act 2013 aimed at protecting women against sexual harassment
at workplace.
Aggrieved woman
 In relation to a workplace, a woman, of any age whether employed or not, who
alleges to have been subjected to any act of sexual harassment by the
respondent.
 In relation to a dwelling place or house, a woman of any age who is employed
in such a dwelling place or house.

23. Primary Responsibilities of an Employer:
23
 Provide a safe working environment
 Display of the penal consequences of sexual harassment at
the workplace
 Organize awareness programs regularly
 Provide facilities to the committees to conduct and inquiry
 Assist in securing attendance of respondent and witnesses
 Provide assistance to the aggrieved woman
 Treat sexual harassment as a misconduct and initiate
action
 Monitor the reports of the internal committee.

24. Effects of Sexual harassment at workplace
24
The serious effects of sexual harassment are often
understated. These behaviors can cause significant health
problems, financial difficulties, and even global repercussions.
 Emotional Well-being
 Mental Well-being
 Physical Health
 Financial Challenges
 Global Consequences

25. Stress Management
25
- by Prof. Rajendra Kulkarni
What is Stress ?
 A person’s response to events that are threatening or challenging.
 It is our internal response to the situation we find hard to manage.
 It is felt when we feel the demand are more than the personal and
social resources that we can mobilize.
 It is the case when we feel we have lost the control of events.
 It has physical and emotional effects.
 The perceived causes are tough headlines, difficult projects, trying
bosses, and our overly busy life.

26. Type of people:
26
 Type A people
 Type B people
Mild Stress:
 A minimum and desirable level of stress is called as Mild stress.
 It is a positive aspect of stress.
 It is essential for effective and efficient working.
 Without any stress, the employee develops disinterest towards work and
spend time otherwise.

27. Techniques to manage Stress
27
 Time management
 Work home transition
 Work life balance
 Physical exercise
 Yoga and Meditation
 Humor
 Playing with kids
 Changing food, drinking, smoking habits
 Hobbies
 Listen to physiological lectures

28. Time Management
- by Prof. Shailesh Kale
28
Learning
 The art of arranging, organizing, scheduling, and budgeting one’s time for the
purpose of generating more effective work and productivity is known as Time
Management.
 Time management involves exercising conscious control over the amount of time
spent on specific activities with a focus to increase effectiveness, efficiency or
productivity.
 Time management helps an individual to be more organized and more productive.
 Individual needs to understand difference between priority and routine work.

29. POSEC
29
1. Prioritize: Set goals as per your priorities
2. Organize: Organize your tasks
3. Streamline: Streamline your work as per the requirements
4. Economize: Avoid wastage of time
5. Contribute: Take care of important things which makes a
difference in your life
Time is the most valuable resource we have and it cannot be
manipulated.

30. Benefits of Time Management
30
 Increase productivity
 Saves time
 Reduce level of stress
 Increase in opportunities
Techniques of Time Management
 Prepare a proper plan
 Set goals
 Prioritize tasks
 Organize Training programs
 Performance evaluation and rewards

31. NEWSWIRE
31

32. The Future with The Internet of Things
32
What is The Internet of Things (IoT) or the Internet of
Everything (IoE) ?
 It refers to the devices that are connected to the internet.
IoT is merging virtual and physical worlds, creating a smart
environment by connecting devices to the internet and making them
interact.
When these devices share and analyze data, they have the capability
to transform our lives in innumerable ways.
 From Nest thermostats to hue lights and Fitbits to self-driving cars, it’s
all the magic of IoT.

33. 33

34. How it works ?
34
 Sophisticated sensors and chips are embedded in the devices around us, each
transmitting valuable data that lets us better understand how things work together.
 These devices are connected to an IoT platform, which integrates data from these
devices and applies analytics to it to share data.
 In layman’s terms, sensors collect data from the environment which is sent to the cloud.
 On reaching the cloud, this data is processed by a software and the useful information is
sent to the user.
 This data is used to make smart (informed) decisions, thereby saving time and money. It
can be used to detect problems even before they occur by analyzing the patterns.
 Examples: health monitoring, asset tracking, environmental monitoring, predictive
maintenance and home automation.

35. Artificial Intelligence
35
Artificial Intelligence is machine working smartly. Applying a brain into
machines that can enable them to take decisions by themselves is the core
meaning and purpose of artificial intelligence.
Artificial intelligence is developed to offer users experience with the machine
just like they would have had with humans.
Trends in artificial intelligence:
1) Speech Recognition
2) AI optimized hardware
3) Machine learning platforms-
4) Biometrics
5) Cyber defense
6) Emotion recognition

36. Types of AI
36
A) Narrow AI
This type of artificial intelligence includes interpreting video
feeds, organizing personal as well as business calendars, answering
simple customer queries, identifying tumors in x-rays.
B) General AI
The general artificial intelligence is the type of adaptable
intellect identified in humans. It involves the significant amount of
physical tasks. It is an ongoing process and hasn’t yet introduced to the
market for end users.
·

37. Learning
37
Artificial intelligence has many sub-branches like machine learning, voice
recognition, image recognition, etc.
AI offers much more ease in daily work for users, and almost every problematic, the
time-consuming task is done with perfection in less time.
AI also has some cons! Letting a device talk to another all by themselves without
human command can create a higher risk.
As happened in the year 2017, when Facebook founder Mark Zuckerberg attempted
AI, it failed drastically. The two robots started communicating with each other in a
new language. They formed a whole new language in few minutes.
Hence, the government of all countries including the United States of America has
applied specific strict rules for the experiments of AI and its usage. Also, it is costly.

38. Artificial Intelligence powered Robots can
understand your personality
38
• As per the result of a new study on the connection between eye movements and
personality, conducted by neuroscience researchers ,The eyes, they say, are the
windows to the soul. And if that is true, computers and robots powered by
sophisticated artificial intelligence algorithms may soon have the ability to peer into
your soul.
• “Eye movements during an everyday task predict aspects of our personality,” wrote
the researchers, led by University of South Australia neuroscientist Tobias Loetscher.
• The researchers fed the data into their AI algorithms and found that computers
running the algorithms were able to record human eye movements and
immediately determine a person’s major personality traits, such as neuroticism,
extraversion, agreeableness, conscientiousness, as well as perceptual curiosity.

39. Here’s how Flipkart is using AI to resolve India's
address problem
39
Flipkart, one of the biggest e-commerce companies in India, is turning to Machine Learning and
Artificial Intelligence to solve the complicated address puzzle.
Flipkart data scientist - Ravindra Babu said “There are many problems that are native to India.
And Determining the correct address of a User is one of them. Say Marathahalli in Bangalore
can be written in two ways - Maratha Halli or Marathahalli. So This leads to a big challenge”.
On an average 9-10 words are sufficient for a shipment to reach a particular place (example:
person’s name, TCS, near ITPL Bangalore). However, some people include details like cubicle
number, extension number, etc. and that makes an address length to almost 200 words. These
kinds of addresses will be difficult for a machine to understand.”

40. Flipkart is working to get the addresses marked on the map.
It has partnered with maps service providers like MapMyIndia for geo-
tagging locations.
The challenge lies in building a solution where the data works according to
the geo-location information while addressing the problem of wrong
spellings.
Flipkart uses both conventional machine learning models and deep learning
solutions which are used for various purposes, including the fix for address
problem.
Open-source & human intervention
Flipkart is planning to make address intelligence as an open-source and deploy it
across India.
In some cases, human intervention may be required, especially when the model is
yet to be rectified and the problem has to be resolved.
40

41. Data localization: Lessons to take from India's king of
good times
41
 Data localization facilitate easier access for law enforcement agencies for the
purpose of investigation and prosecution.
 When Amazon, Google, and Microsoft had suddenly turned into Avengers of
sorts to wage a war against India’s plans on data localization, Paytm has
come up with its own ‘Make in India’ version of AI Cloud for storing data
locally.
 The demand for data localization has intensified after the Reserve Bank of
India (RBI) advised payment system operators in the country to store
customer data locally to prevent possible foreign surveillance.
 The memories of Cambridge Analytica, which had affected the lives of more
than 562K people in India, have not faded away yet. Paytm’s move could
prove a road to a new beginning.

42. Around 55% of the Government’s requests for data were turned down by
Google some time back. The moment anything leaves our country, it falls
under various jurisdictions.
We have not been able to bring back the “King of Good Times” ,said Vijay
Mallya due to the same reason.
So it is very important to keep all our data in our country so that laws of our
country can be made applicable to them.
On the other hand, data localization will hit investments by American giants in
India severely - further straining the already strained economic relationship
between the two countries.
Along with data localization norms, we will have to tread on the middle path to
preserve the interests of the national economy, people, and the country.
42

43. India among top 3 countries most targeted for
Phishing
43
Learnings
 According to the RSA Quarterly Fraud Report for the period between January 1 to March
31, 2018, phishing accounted for 48 per cent of all cyber-attacks.
 Phishing and malware-based attacks are the most prolific online fraud tactics globally and
India is one of the top three target countries for such attacks, says a report.
 According to the RSA Quarterly Fraud Report for the period between January 1 to March
31, 2018, phishing accounted for 48 per cent of all cyber-attacks.
 The report that contains fraud attack and consumer fraud data and analysis, noted that
Canada, the United States, India and Brazil were the countries most targeted by phishing.
 Other most phishing-targeted countries include Brazil in the fourth place, Netherlands
(5th), Colombia (6th), Spain (7th), Mexico (8th), Germany (9th) and South Africa (10th).

44. As per the report, consumer transactions and fraud continue to grow in the
mobile channel. In the first quarter, 55 per cent of transactions originated in
the mobile channel and 65 per cent of fraud transactions used a mobile
application or browser.
The report further noted that the top hosting countries list for such attacks
was topped by the United States, followed by Russia and India in the second
and third place, respectively.
Others in the list include Australia in the fourth position, Canada (5th),
France (6th), Luxembourg (7th), Germany (8th), China (9th) and Italy (10th).
The report represents a snapshot of the cyber fraud environment, providing
actionable intelligence to consumer-facing organizations of all sizes and
types to enable more effective digital risk management.
44

45. 2/3 of India companies fear their management of
cyber risks is inadequate: Deloitte
45
 Cyber security was rated amongst the top three risks by the corporates
surveyed.
 Regulatory risk and technology disruption were the two other risks.
 Nearly two thirds of Indian companies fear their management of cyber
security risks is inadequate, a survey by consulting firm Deloitte has
revealed.
 Companies face these risks due to lack of trained professionals or
budgetary constraints.
 “The new data privacy laws place the onus on companies to prevent any
leaks. This makes cyber security even more relevant”, Deloitte’s president
of risk advisory, Rohit Mahajan said.

46. “Board members are actively investing time to monitor risk management as the
companies act places more accountability on them by making them personally
liable for any mishaps”, Mahajan told ET.
The survey noted that while cyber attacks were causing more obvious damage in
the form of loss of important intellectual property to organizations and loss of
customer data, they also had longer term underlying implications that could
extend to the reputation of the company and its ability to raise funds.
The survey covered 100 companies across sectors such as consumer goods,
financial services, lifesciences, media and telecom. More than 40 per cent of the
companies surveyed had turnovers in excess of Rs. 7500 crore.
46

47. 3 lessons for entering the world's fastest-
growing tech market
47
Asia has become a leading startup and innovation center over the past five years, giving
birth to unicorns like China's Alibaba and Tencent, and South East Asia's version of Uber:
Grab.
These success stories are no surprise given the increasing amount of money being
funneled into the space across Asia from powerful VCs and government bodies alike. Last
year, the funding for startups throughout Asia increased by more than double, while in the
U.S., funding only rose a mere 17 percent.
As an entrepreneur in the U.S., the increasing investment in new ideas and technology
combined with fast-growing markets and massive customer bases seems massively
appealing. In fact, some are already beginning to reap the rewards. Take, for example, ex-
Googler Renee Wang who founded podcast app Castbox in China. She has grown the
company into a global business, recently closing a $13.5 million Series B funding round.
While there's certainly a lot of appeal to doing so, launching a business in the massive
Asian market is an extremely complex process for any business, big or small. Here at
Techstars, we launched our first startup accelerators in southeast Asia and India over the
past twelve months and learned these three tips and tricks for those interested in doing
the same.

48. A) Match your market to your business.
It's easy to be overwhelmed by the scale of opportunity in Asia. Three of the top five
most populated countries in the world (China, India and Indonesia) are located in
Asia, as are half of the top twenty fasting growing economies.
Do your research and establish the ideal location based on the business you have
and the impact you want to make & look for potential customers.
B) Find the right partners.
When you're doing business in a new country, working with a local partner who
knows the lay of the land can be a huge help.
By working with a local partner, you leverage the best of both worlds: your skills and
product alongside your local partner's on-the-ground knowledge and connections.
C) Hire the right people.
You need to find the balance between hiring people who understand the local
market, while also ensuring that your country leaders understand and can maintain
your company culture in a new country.
48

49. HCL Technologies to set up centers in smaller cities, hire
5,000 people this year.
49
• IT services firm HCL Technologies expects to hire about 5,000 people
this year as part of its 'New Vistas' programme, under which it is
setting up centers in smaller cities like Lucknow and Madurai.
• According to the company, this will help stem attrition and bring
more stability to operations.
• "A number of people migrate from tier II locations to work in metros.
Many of these people would want to go back if these opportunities
are available in their hometowns,“ - said HCL Executive Vice
President and Program Director (New Vistas) Sanjay Gupta.
• HCL Technologies had a total headcount of 1,24,121 at the end of
June 2018. The attrition for IT services on LTM (last twelve months)
basis stood at 16.3 per cent.

50. The company is also carrying out a mega recruitment drive at its Noida
campus on August 4-5 under the programme. This will be open to
Delhi-NCR residents only.
Under the programme, HCL Technologies will offer employment
opportunities to engineering and non-engineering graduates as well
Class XII passouts.
"Fresher candidates who meet the eligibility criteria will undergo fee-
based training (ranging between Rs 100,000-250,000) on technical
skills and post completion of training, they will be absorbed in HCL
Technologies," Gupta said.
This training will be provided by HCL Training and Staffing Services
(HCL TSS), a subsidiary of HCL Technologies.
Selected candidates will work across application development, testing,
IT maintenance and support.
50

51. Pros and Cons of Outsourcing IT Services
51
Pros
1. Gain greater expertise
2. Lower costs
3. Improved equipment and security
4. Free up internal resources
5. Focus your business
Cons
1. Less control
2. Quality expectation gap
3. Communication can be difficult
4. Environmental and labour standards may slip
5. Negative influence on company culture

52. Facts
52
Outsourcing a range of business functions has become common practice for
enterprises across the world.
Organizations are increasingly demanding cheaper larger-scale automation
and infrastructure 'run' contracts, to reflect the adoption of automation, new
technologies and new operating model techniques in core and legacy estates.
Of companies currently outsourcing their IT, 69 percent are doing so as a
means of reducing costs, while 64 percent see it as a vehicle for business
transformation.
That being said 22 percent of UK companies that currently outsource some IT
functions are actively planning to bring them back in-house in future.
As a result "outsourcing organizations are now parceling their capabilities to
support digital transformation, cloud adoption and automation projects and
these are likely to become more common offerings as businesses increase
the integration of technology into the wider business," Pepper said.

53. 53