Business of Mobile Apps
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Learn the basics of Mobile Apps Business. This presentation was from GBG Mumbai's event on Feb 22nd around the same topic. Presentation by @sree_raman
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Business of Mobile Apps
- 1. The Business of Mobile Apps Feb 22nd 2014 @sree_raman | @shauryaBT #GBGmumbai | @GBGmumbai
- 2. The scope Apps for Business • Build and Bill Apps as a Business • Ideate, Build, Promote, Generate Revenue
- 4. Apps for Business - The ‘Build & Bill’ Model • Reach your existing clients • Leverage your exiting design & programming team • Scale up from building simple apps to dynamic apps • Add further skills to deliver apps for all OS/Devices • Ancillary revenue through updating the apps as technology progress Press the right button! Apps for business are to be seen as a marketing expense, and not as a revenue generator.
- 5. Apps for Business – Mantra 1 1. Make customer’s life easy 2. Put a modern face to your business
- 6. Apps for Business – Mantra 2 1. Increase brand loyalty 2. Increase customer retention
- 7. Apps for Business – Mantra 3 1. Make employees life easy 2. Promote collaborated work possible 3. Leverage BYOD to your advantage
- 8. Apps for Business – Mantra 4 1. Fancy & Novelty apps – A virtual catalogue 2. Utility & Service
- 9. Apps as a Business
- 10. The basics of Apps ! n app for that There’s a Business
- 11. The fundamental Be it your time, money or resources
- 12. The need “Everything that can be invented has been invented” Charles H. Duell Commissioner, U.S. patent office, 1899
- 13. The need “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford Don’t ask. Observe.
- 14. The need PC Reboot Handle Make it bulls#!t proof Poop Log Baby cry decipher
- 15. The problem Can I Imake Can make the cars the cars faster? faster? Enzo Ferrari Can I Iship Can ship stuff stuff overnight? overnight? Frederick W. Smith What’s the problem here? How to How to organize the organize the world’s world’s information? information? Larry Page & Sergey Brin Can we go Can we go beyond beyond SMS? SMS? Brian Acton & Jan Koum
- 16. The solution Solve one problem at a time, differently
- 17. The build 3 immutable laws • Is the problem completely solvable? • Is it practical? • Does the cost benefit make sense for the customer?
- 18. The build Get moving, that’s equally important
- 19. The marketing mantras • Getting listed in the app store is not a marketing strategy! • Social media, SEO & ASO are mere hygiene factors • Don’t wake up to marketing someday, practice it everyday. • Follow the 1-1-1 rule (Message, TG, CTA) • Tell a great story • Target influencers & get WOM • Think globally
- 20. The purpose Are your customers happy?
- 21. The monies • Who’s paying your bills? – Users or Advertisers • Challenge the existing systems • Look for ancillary revenues
- 22. Summary • Identify a need & provide a realistic solution • Match benefits to costs • Fail fast, get started and keep moving • Marketing is a commitment, not just a campaign • Have a purpose & think global • Money matter, think who’s paying your bills
Editor's Notes
- Developer vs entreprenuer
- Don’t start an app business because its ‘cool’ or just because you can
- What problem are you solving?